Buzz Marketing for Technology

NOVEMBER 16, 2011

Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Meanwhile, there are already other departments within corporations that are continually refining their budgets and plans using the latest business intelligence data from enterprise resource systems.

Planning 100

Planning Paid Search Agency Budget Programs CMO 100

Buzz Marketing for Technology

APRIL 6, 2011

Paid, owned and earned media. The effect of this growth is far more than a dramatic increase in possible consumer touch points and increasing consumer participation in social media. And, ultimately, it’s about using social media analysis to make your spending more efficient in both digital and traditional media.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. Here there must be the right balance between paid, owned and earned media.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

OCTOBER 15, 2009

Many agencies today are offering Social Media services (if they aren’t they need to). But for many of them it is often hard to architect the strategy since so much of the knowledge of ‘who to go to’ for ‘what type of Social Media conversation’ is very internal knowledge. Tags: social media.

Ad Agencies 100

Ad Agencies Fulfillment Social Media Tagging 100

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. Here are 4 of the key take-aways: The Collaborative Economy is here – so how are you planning on adapting?

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

JANUARY 14, 2010

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

AUGUST 20, 2009

When is the last time you baked up a marketing plan, executed it, got the reaction and closed the whole thing off in 15 minutes! But over the last few years (including last year’s recession marketing) we didn’t have months to plan. But ask your media partners if they can turn on a dime and get you a webinar in a week – answer NO.

Planning 100

Planning Advertising Agencies Webinar Metrics Social Networks 100

Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. Brand Consistency.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Social media technologies, along with rich internet enabled mobile devices, have catalyzed a decade long trend of evolving digital behaviors by consumers. You need to tailor this evolving media world to work for you and employ social and targeting technologies to deliver marketing messages that inspire action and loyalty.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

MARCH 30, 2011

Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! What is the overall reach of this type of content? What is the overall reach of celebrities that appear in those shows? Want to learn more?

BtoB 100

BtoB CMO Analysis Network Marketing 100

Buzz Marketing for Technology

OCTOBER 20, 2009

Everyone seems content to dive right in and start planning their presence on these channels but is missing the point from a marketing perspective. Much like the old adage "people spend more time planning the wedding than they spend planning the marriage". Tags: Facebook social media Twitter Content Marketing.

Spending 100

Spending Planning RSS Marketing & Strategy 100

Buzz Marketing for Technology

JANUARY 12, 2010

Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# No related posts.

Digg 100

Digg Advertising Agencies Buzz PR 100

Buzz Marketing for Technology

APRIL 28, 2009

I suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media. Social Media - unlike traditional media – Print, TV and Radio - which can cost big money. But as you might expect they had limited funds and bandwidth (don't we all). And finally. My response - Content.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

OCTOBER 5, 2013

When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

OCTOBER 6, 2009

Marketing and Sales need to be tightly integrated with the same incentive and management plans. I don't know too many companies where the marketing people are on the same quota plan as the sales people. 5) What impact do you think Social will have on the Sales function? I don't see this enough. Learn how to get to why.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

MARCH 17, 2009

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Tags: social media Social Networking Facebook. I was talking to a small business owner last night. Right now, I have Facebook on the brain.

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

If Im planning a workshop, lets say, and do it privately, then I only have my own ideas and resources. But if I planned it publicly, on my blog, in a wiki, or even in a Google doc, then I could open it up to the resources and feedback of knowledgeable people all over the world. No doubt its an ongoing balancing act though.

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

Buzz Marketing for Technology

JUNE 28, 2008

© 2006 Prescient Digital Media. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. © 2006 Toby Ward - Prescient Digital Media. Intranet Plan. Governance. Human Resources. Intranet 2.0.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. IBM Social Computing Guidelines: Executive Summary. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

social media. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge. RecentChangesCamp. recognition. right brain. rococo2007.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

MAY 18, 2011

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media. There was also no way to gauge just how effective that media was with our target audience. But today is a different day.

Media 100

Media Focus Group Media Plans Pricing 100

Buzz Marketing for Technology

JUNE 23, 2008

Many of us are struggling with ways to encourage the use of social media in the workplace. As we think through our incentive plans, we might want to keep in mind Kohns research on external motivators and find ways to appeal to peoples intrinsic needs. Flickr photo via ragesoss. June 19, 2008 in Strategic THinking | Permalink.

Web 2.0 100

Web 2.0 Wiki Work Management Training 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. Now I can plan some action steps. chrisbrogan.com. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

I believe in accuracy, especially since large companies, governments, and individuals are creating action plans around the result sets we provide. Metavana’s engine provides amazing accuracy with regard to the polarity of comments on the Social Web and as such will be an integral part of any organization’s business model.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. I think thats the situation for a lot of people when it comes to social media. Comments (0). |.

Web 2.0 100

Web 2.0 Wiki Work Management Tagging 100

Buzz Marketing for Technology

JUNE 27, 2008

Effective Knowledge Transfer and Exchange for Nonprofit Organizations: A Framework, from Imagine Canada (formerly the Canadian Centre for Philanthropy), provides a framework to help nonprofits plan, conduct, and evaluate their efforts at knowledge transfer and exchange. and Social Media trends. Your URL (optional ). Remember Me?

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

OCTOBER 31, 2012

Posted in Advertising Branding Social Media. However, when your mistake involves social media, it’s not that easy to make amends. Of course, KitchenAid isn’t the only company who has fallen victim to social media gone bad. Now, for a couple examples of social media done right: Canlis.

Social Media 100

Social Media Media CAN-SPAM Advertising Agencies 100

Buzz Marketing for Technology

JUNE 25, 2008

This is also helpful to me because it forces me to take on more of a "beginners mind" and think about the kinds of questions newbies may have about social media so I can get better at anticipating and answering those. That takes a bit of planning though in terms of what you are showing. A couple of tricks.

Screencast 100

Screencast Web 2.0 Wiki Work Management 100

Buzz Marketing for Technology

APRIL 20, 2011

First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. Analysis of social data can provide a different lens through which to evaluate media planning and buying.

Social Media 100

Social Media Media Webinar Metrics Marketing & Strategy 100

Buzz Marketing for Technology

OCTOBER 14, 2008

Social media is, in many ways, more of an organic, from the ground up tool.   Although a blog challenge requires more planning and structure than other strategies for learning with blogs, they can also be really powerful learning experiences. What experiences have you had with blog challenges? Have you run one yourself?

Wiki 100

Wiki Web 2.0 Blogger Tagging 100

Buzz Marketing for Technology

JUNE 27, 2008

and are often accompanied by Personal Development Plans. Social Media Today. Competency models are just that. What we have is a new equation - from the employers side - about delivering focused performance and results. Now, lets look at it from the employee points of view. MonkChips - James Governor. mousemusings. Parking Lot.

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Lead Ranking Network Marketing 100

Buzz Marketing for Technology

OCTOBER 11, 2008

Education Community Conference : Whether youre planning on being. Educators : A Network for Educators using Social Media to teach. RezEd: The hub. for learning and virtual worlds for K12 and higher ed educators. interested in the use of virtual worlds in education (Ning). Second Life. articles they post and more! Ning, Jen ).

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

They can also thwart our plans and fill our heads with dust. A Rubric for Social Media Expertise. People help, support, and reach out. They interfere, compete, and ignore. Relationships with people can make the road to our dreams easier and the load on shoulders lighter. Open Up a World of Solutions with One Idea.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Buzz Marketing for Technology

NOVEMBER 3, 2016

Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Internal reviews and multiple approvals have to be adhered to, and design and layout of messages, and distribution via Web, e-mail and social media, consume big chunks time.

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

Buzz Marketing for Technology

FEBRUARY 8, 2012

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.

Analytics 100

Analytics SEM Advertising Agencies CMO 100