Remove media-inquiries
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89% of Social Media Marketers Consider Social Search to Be Strategically Critical

KoMarketing Associates

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

But I’m here to tell you: an “inquiry” (someone who fills out a form) and a “lead” are not the same thing. The main problem here is that there is no common understanding of the difference between an inquiry and a lead. Definition and clarity around the definition of a lead… An Inquiry Is Not A Lead.

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New Social Media Advertising Strategies for 2023

Webbiquity

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

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The Hottest 3-Letter Acronym in Generative AI Right Now Is Not LLM

Salesforce Marketing Cloud

By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. But getting the best results isn’t always easy — especially if you haven’t nailed the fine art and science of crafting a great prompt.

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How to Respond to Every Social Media Inquiry in an Average of 19 Minutes

Convince & Convert

dgingiss Tweet This Taking Customer Service Online Discover was the first credit card company to offer 24-hour phone support, and now they’re leading the way in social media customer support, as well. Tweetable Moments You have to have great customer service before you attempt social customer service. Read the whole entry. »

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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Heightened customer expectations and consumer demands equate to a potential increase in the velocity of service inquiries. It feels like it could be a doozy. .

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.