Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Introduction. Let's dive in.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

ClearVoice

DECEMBER 7, 2020

So, you want to be a great marketing content writer. You’ve got the wordsmithing capability and writing talent down pat, and you think you’re ready to dive in. You won’t reel in an audience (or impress your clients) unless you learn some basic SEO writing skills. How to use search intent for content writing.

SEO 108

SEO SERP Content Keywords 108

DemandBase

JULY 2, 2020

An Introduction by Susan Glenn, Content Marketing Manager). But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension. Stronger together, as they say. Just In Time for Summer. (An

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Content Standard

MAY 12, 2021

Companies that sell consumer packaged goods (CPGs) traditionally address two key challenges with their marketing strategies. The first is standing out in a crowded, competitive market; the other is creating demand for new products. Take Glossier, a beauty brand regularly recognized for its innovative approach to marketing.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. But what makes Agile marketing special and better than traditional approaches, especially for dealing with change?

Planning 75

Planning Work Management Marketing Management Paid Search Agency 75

FMG Suite

APRIL 22, 2019

As reported by Investment News , 25% of financial advisors plan to add digital marketing this year, and 29% of advisors have already incorporated these channels. Now let’s look at the stats for all small business owners – only 1 in 5 SMBs doesn’t use digital marketing yet. Getting Started with Digital Marketing. Social media.

Planning 78

Planning Ideal Customer Profiles Broadcasting Marketing & Strategy 78

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? The secret winning element is… people.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

ClearVoice

MAY 1, 2020

An elevator pitch is a short, succinct introduction of you and your business to a new connection — whether it’s a potential investor, partner, employee or colleague. This powerful tool can boost your company, take your career to the next level and lead to better, stronger sales. marketing Click To Tweet.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Ranking Network Marketing 106

EveryoneSocial

APRIL 15, 2019

When it comes to social media, not every employee has time for it, knows how to write or share properly, or even what is okay to post. In order to make this happen, my team and I conducted bi-weekly introductions with different groups within Micro Focus. They didn’t know what to write.

Paid Search Agency 98

Paid Search Agency Tips Companies Enterprise Management 98

Moz

AUGUST 6, 2019

That's the daunting task marketers and business owners face. It is evident that Google has, through these core updates, been requiring brands, publishers, and marketers to work with SEO content writers who know their onions; the ones who know how to write with on-page SEO mastery. Question D: Do they write long-form content?

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

EveryoneSocial

DECEMBER 17, 2019

I’m sure when I write the name Adobe , that the company needs no introduction. The computer software company was founded in the early 80’s and is primarily focused on multimedia and creativity software products — even digital marketing products as well. But if not, here’s just a quick synopsis.

Brand Identity 80

Brand Identity Branding Thought Leadership Communities 80

Contently

OCTOBER 14, 2016

Outlets could share behind-the-scenes content or experimental work that lead to a stronger connection with a reader. Shea Serrano, who writes for The Ringer, started a personal newsletter called Basketball and Other Things while working on his next book. So write something worth reading, not just clicking on.

Tactics 60

Tactics Newsletter Opt-out CAN-SPAM 60

ConvertKit

OCTOBER 30, 2018

The issue that comes with optimizing your affiliate marketing content only for free traffic is that it takes a long time before you see real growth. While we recommend optimizing your affiliate marketing content for free traffic through SEO , you could also benefit from exploring paid marketing opportunities. Faster growth.

Paid Content 58

Paid Content Traffic Advertising Channels Adwords 58

Sprout Social

MARCH 8, 2023

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Humanizes your brand There’s a reason why 42% of marketers hire creators for unboxing or reveal content. Ring lights, camera (or, phone), action. But while formats may shift, video is here to stay.

Video Marketing 94

Video Marketing Content Thought Leadership Social Media 94

Kevin Indig

MARCH 28, 2023

Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach. Kevin Indig • 4 min read Building content moats for stronger competitive advantages Undifferentiated content is a commodity.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

ClearVoice

FEBRUARY 28, 2020

Email is an essential part of modern business — no matter if you’re a content writer, a marketer, a designer or anything under the sun. Hi [NAME], My name is [NAME] and I’m an experienced freelance content strategize and marketer. Introduction email template. When writing is your thing, scribing emails is an easy task.

Examples 94

Examples Tips Template Deliverability 94

Ambal's Amusings

JANUARY 31, 2011

It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. This experience included a variety of sales, marketing, business development, and management positions. "Delve into social media marketing." Read on to get their insights.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 3, 2009

It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. This experience included a variety of sales, marketing, business development, and management positions. "Delve into social media marketing." Read on to get their insights.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Download content from our B2B Marketing Idea Series: That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

ATAK Interactive

OCTOBER 24, 2019

Introduction to Magento. Introduction to Magento. Typically an eCommerce platform is a software application that allows online businesses to manage their website, marketing, sales, and operations. Additionally, businesses operating in international markets would also benefit from using Enterprise Edition. .

Enterprise Management 78

Enterprise Management Work Management Marketing Automation Services CMS Development 78

LeadSquared

AUGUST 27, 2013

“Either write something worth reading or do something worth writing.” Subscribing to your blog, requesting a price quote , selling something, free signup …what is your marketing objective? Marketing objective – helping people control pests. VII) Write in Second person. How do I get it?

Landing Pages 52

Landing Pages Tactics Lead Capture Keywords 52

Content Standard

OCTOBER 29, 2015

Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. Here’s how you can seamlessly integrate your content marketing into your overarching retail strategy and workflow.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. Here’s how you can seamlessly integrate your content marketing into your overarching retail strategy and workflow.

Distribution 40

Distribution Merchandising Content Blogger 40

Hubspot

JUNE 5, 2012

They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects. For all of these reasons, it behooves you to become really great at writing them. How to Use Hashtags on Twitter: A Simple Guide for Marketers.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

ATAK Interactive

OCTOBER 24, 2019

Introduction to Magento. Introduction to Magento. Typically an eCommerce platform is a software application that allows online businesses to manage their website, marketing, sales, and operations. Additionally, businesses operating in international markets would also benefit from using Enterprise Edition. .

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

ATAK Interactive

OCTOBER 24, 2019

Introduction to Magento. Introduction to Magento. Typically an eCommerce platform is a software application that allows online businesses to manage their website, marketing, sales, and operations. Additionally, businesses operating in international markets would also benefit from using Enterprise Edition. .

Enterprise Management 60

Enterprise Management Work Management Marketing Automation Services CMS Development 60

Hubspot

MARCH 7, 2014

Many people would argue that face-to-face introductions leave the longest-lasting mark on the successful positioning of your brand. Content marketers out there will understand this one: Have you experienced a time when someone wants to say 1,000 words worth of content in 100 words worth of space? Inbound Marketing'

Business 28

Business Impressions Inbound Marketing Landing Pages 28

CoSchedule

FEBRUARY 21, 2023

As a marketer, it’s crucial not only to know how to write — but, more importantly, to know how to write website content that people want to read. After all, part of your job is to write website content that attracts visitors to your website, educates them, and converts them into Marketing Qualified Leads (MQLs).

Marketing Websites 89

Marketing Websites Content Buyer Personas Rules 89

Hubspot

DECEMBER 16, 2013

That means it’s easier to make connections and get introductions. Scott writes about startups, and BostInno is a hub for the Boston startup community. You must be: able to write. The context you gain will help you understand if the company is actually a good fit -- and it will make you a stronger candidate.

Startups 28

Startups Work Management Marketing Management Hubspot 28

ConvertKit

DECEMBER 19, 2021

It just means it’s time to put some elbow grease into your marketing. The more touchpoints you have with your audience, the stronger your relationship will be. This guarantees sustainability and longevity in your writing career. Our favorite authors love to talk about their writing process, like Stephen King’s On Writing.

Email Marketing 112

Email Marketing Planning Landing Pages Template 112

Content Marketing Institute

FEBRUARY 27, 2018

Innovative marketers are embracing a solution – the slow content marketing movement. Much as the slow food movement argues less-but-better food will deliver improved health results, the slow content marketing movement insists less-but-better content will deliver improved marketing results. Click To Tweet.

Content Marketing 110

Content Marketing Planning Work Management Ad Frequency 110

Hubspot

MAY 6, 2014

In order to grow a successful following in Germany, we needed to find out what exactly German marketers are interested in, and the daily challenges they face so that we can start solving them. For our experiment, we chose two German thought leaders in the field of content and inbound marketing.

Paid Search Agency 28

Paid Search Agency Companies Advertising Agencies Buyer Personas 28

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

ConvertKit

APRIL 25, 2019

We consider email marketing to be the heart of your marketing funnel. Once you fulfill these needs, your email subscriber is that much closer to making a purchase inside your email marketing funnel. 5 types of email sequences for your email marketing funnel. Email sequences are not only used to build your email list.

Ad Building 85

Ad Building Top of Funnel Trigger Marketing Education 85

SalesIntel

NOVEMBER 3, 2021

In reality, the best performers don’t just work hard –– they work smart , focusing on the activities that add the most value, and leaving the rest to sales and marketing automation services. Or better yet, make use of all the sales automation tools on the market nowadays. It’s the best way to leverage the powers of referral marketing.

Work Management 104

Work Management Marketing Automation Services Marketing Management Word of Mouth 104

ConvertKit

APRIL 25, 2019

We consider email marketing to be the heart of your marketing funnel. Once you fulfill these needs, your email subscriber is that much closer to making a purchase inside your email marketing funnel. 5 types of email sequences for your email marketing funnel. Email sequences are not only used to build your email list.

Ad Building 85

Ad Building Top of Funnel Trigger Marketing Click Rate 85

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Attract qualified traffic to your site. The chapters contain between three and 12 pages.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109