Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Marketing AI 135

Marketing AI Paid Content Paid Search Agency Automation 135

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. Each piece of your content marketing works to reinforce this message, as well.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

Engagio

MAY 31, 2023

In today’s saturated market, capturing attention and standing out from the crowd has become increasingly challenging. As marketers, we often find ourselves focused on completing tasks, ticking off boxes, and meeting deadlines. The “Wow” Factor Fortunately, the answer is to work smarter, not harder. Innovative?

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Biznology

NOVEMBER 18, 2021

Two-factor authentication and token-based authentication are among the other tools to consider depending on your needs, as are database protections, server hardening, and firewall protection designed to repel attacks before they ever get close to your data. Technology, HR, sales, and marketing will all need a say.

Content 104

Content Enterprise Management Privacy Training 104

SendX

MARCH 30, 2020

Beware: A fter reading this, you might decide that Mailchimp isn’t even the right email marketing software for you. 10% for 3 months if you do 2-factor authentication & 20% on top of that for non-profits. It's a good option for seasonal markets or people who send quarterly updates only. Lowest price plan.

Pricing 203

Pricing Price Marketing Automation Services Budget Programs 203

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The smartphone drastically changed consumer behavior in marketing.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing?

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. The post Where to find marketing ideas to boost your performance appeared first on MarTech.

Work Management 120

Work Management Marketing Management SWOT SMS 120

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. You might be worried that a social media policy diminishes the integrity and authenticity of your social media strategy.

Social Media 363

Social Media Media Guidelines PR 363

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Secure Your Login Information. Limit Access to Accounts.

Social Media 125

Social Media Phishing Marketing Management Media 125

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. What could go wrong?

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Webbiquity

JANUARY 20, 2021

Nonetheless, the rules can be overwhelming for marketers just trying to do the right thing. In addition to the data a business uses directly, companies are also responsible for their marketing/analytical tools. Ideally, you want to find a balance between personalized marketing and relevant law compliance. Image credit: Netflix.

Privacy 264

Privacy Personalization Planning Marketing Management 264

Anyword

AUGUST 25, 2022

As marketers, we all rely on Google. As a result, Google aims to reward content that they feel gives visitors a more satisfying and authentic experience. The change is part of an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.”. It’s as simple as that.

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Scoop.it

OCTOBER 12, 2023

Therefore, it’s essential to know how often you should curate content as a content marketer. You have two options here. Importance of Content Curation for Content Marketers Did you know that 60% of marketers find it very difficult to produce quality content at a consistent pace? And this article can help you with that.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. The next factor is empowerment.

Activities 262

Activities Work Management Marketing Management Opinions 262

Webbiquity

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. In reality, no two people interacting with your business in any way are entirely alike. Influencer Marketing Going Micro.

Trends 224

Trends Paid Search Agency Advertising Agencies Social Media 224

Litmus

JANUARY 4, 2023

Learn the keys to forming a proactive and holistic deliverability approach to your email marketing in this four-part guide from Litmus and Salesforce. These checkpoints contain two key aspects: delivery and deliverability. 4 ways to boost your email marketing efforts. Confirm your infrastructure and authentication.

Deliverability 100

Deliverability Domain CAN-SPAM Click Rate 100

Martech

SEPTEMBER 21, 2021

Brand identifiers for message identification, or BIMI , is a technology that some expect to become a new standard for email marketing. BIMI is a critical tool for marketers now because it is a low-cost marketing strategy that increases brand recognition and really helps to build trust between the brand and its audience.”.

Brand Identity 125

Brand Identity Branding Paid Search Agency Conference 125

Valasys

JUNE 6, 2023

Use Two-Factor Authentication Two-factor authentication is an important security feature that adds an extra layer of protection to your accounts. This feature requires users to provide two forms of identification, such as a password and a unique token, before gaining access to an account.

Phishing 52

Phishing Marketing Automation Services Training Marketing Automation 52

Contently

DECEMBER 14, 2022

How do I keep my marketing team engaged? With increasing demands on marketing departments, your team may feel more pressure. Many successful marketing managers rose through the ranks in a traditional on-site team model. ” People respect and trust authentic leaders. This authenticity is the foundation of trust.

Lead Ranking 112

Lead Ranking Work Management Content Marketing Marketing Management 112

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? Marketers use it to decide the content topics, formats, tone, and call to action.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Stevens & Tate

JUNE 21, 2022

There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products. Be Honest And Authentic. It’s important to be authentic as well. Additionally, don’t use more than two (three max) types of fonts.

Design 93

Design Tips Brand Identity Branding 93

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

Social Marketing 118

Social Marketing Paid Search Agency Trade Show Advertising Agencies 118

Spiralytics

JANUARY 22, 2023

A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. The common denominator across these trends and numbers is the concept of responsible marketing. Read on to find out more about responsible marketing and how you can effectively integrate this strategy into your marketing policy.

Ethics 62

Ethics Planning Work Management Advertising Agencies 62

Martech

MARCH 30, 2023

The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Marketing today is about engagement.

Conversion 129

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 129

Optinmonster

DECEMBER 19, 2023

Use Google Authenticator or LastPass to apply two-factor authentication (2FA) and multi-factor authentication (MFA) on your website. LexisNexis verifies user identities and uses multi-layered authentication for fraud control. These apps will protect your website against cyber attacks.

eCommerce 83

eCommerce Marketing Management Business Budget Programs 83

Litmus

FEBRUARY 2, 2024

Every email marketer wants their messages to arrive in the inbox and not the spam folder. So when Gmail and Yahoo announced they’d be enforcing new sender guidelines that deeply affect deliverability for anyone sending to their addresses, every email marketer’s ears perked up.

CAN-SPAM 80

CAN-SPAM Deliverability Guidelines Validation 80

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 90

Sales Management ROI Planning Work Management 90

Navigate the Channel

OCTOBER 5, 2023

By doing so, you not only protect your brand’s image but also foster a sense of authenticity and reliability that resonates with today’s discerning consumers. Harnessing the Power of Influencers The influencer marketing landscape has evolved significantly in recent years.

PR 65

PR Trends Public Relations Transparency 65

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. 1, Google removed accounts people created over two years ago but never used. Inactive accounts likely don’t have two-factor authentication set up.

Marketing & Strategy 110

Marketing & Strategy Opt-out CAN-SPAM Work Management 110

Martech

APRIL 5, 2023

when a country’s gross domestic product falls in two consecutive business quarters). As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Are we in a recession or not?

Tactics 125

Tactics Email Marketing Planning Marketing Budget 125

TrustRadius Marketing

SEPTEMBER 14, 2022

After watching, you’ll understand why computers are better at generating strong passwords: The two most common types of password managers are locally stored and cloud-based. All leading products on the market, whether desktop or cloud-based, use endpoint encryption. Autofill capabilities are another major convenience factor.

Work Management 98

Work Management Marketing Management Phishing Internet Marketing 98