Buzz Marketing for Technology

JANUARY 3, 2018

Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Buzz Marketing for Technology

DECEMBER 14, 2016

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

Conversion 100

Conversion Work Management Marketing Management Verticals 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. Like many B2C sites, your products and services pages are a category.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Buzz Marketing for Technology

OCTOBER 12, 2011

Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? The answer: You don’t.

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

MAY 16, 2012

Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator.

Social Marketing 100

Social Marketing Marketing & Strategy Social Media Opinions 100

Buzz Marketing for Technology

OCTOBER 5, 2011

We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

Paid Search Agency 100

Paid Search Agency Network Marketing Social Networks Advertisements 100

Buzz Marketing for Technology

JANUARY 19, 2010

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Share this on Linkedin.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Last year I wrote about how the balance of content has shifted.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Want to know what customers really want from your product or service? Why not play 20/20 Vision !

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

OCTOBER 19, 2011

The answer is always a bit different depending on the product or service. One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. So there you have it.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Tweet This! Share this on Facebook. Share this on Linkedin.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Buzz Marketing for Technology

NOVEMBER 25, 2008

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

Advertising Agencies 100

Advertising Agencies Planning Work Management Trigger Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Let me explain …. Email this to a friend?

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. This isn’t a new problem – how to measure lead.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JANUARY 28, 2009

So it’s no surprise that the world of business -- specifically in the realms of advertising, branding, and marketing -- has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty. Tags: Sincere Marketing. and Asian companies.

ROMI 100

ROMI Web 2.0 Internet Marketing Paid Search Agency 100

Buzz Marketing for Technology

JUNE 23, 2009

Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the tactics for having them interact with your message.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

AUGUST 4, 2009

This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM). If a brand can see and understand that you are a strong positive supporter of the brand and that you are making referrals about the product – they should be reaching out and engaging with you (Jim in the above example).

Account Based Marketing 100

Account Based Marketing ABM Social Marketing Social Networks 100

Buzz Marketing for Technology

AUGUST 12, 2009

It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction. Our goal as a Social Media Marketing team is to engage in more conversations this week than we did last week and have better relations as every week goes by!

Advertising Agencies 100

Advertising Agencies Social Media Paid Search Agency Segmentation 100

Buzz Marketing for Technology

JULY 13, 2011

Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference.

Brand Identity 100

Brand Identity Branding Network Marketing Social Media 100

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Use social for new product ideas.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. A modern data warehouse is different – employing new technologies, products, and approaches. This is not just my opinion.

Work Management 100

Work Management Advertising Agencies Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

MAY 11, 2017

At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In much of industry, the idea of “Digital Transformation” has taken root.

Digital Transformation 188

Digital Transformation ROMI Business Barriers 188

Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. Simply highlighting and building in a green section into the navigation will get visitors up and clicking on the products they are interested in.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Buzz Marketing for Technology

JANUARY 20, 2016

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media!

ROI 100

ROI Business Social Media Webinar Metrics 100

Buzz Marketing for Technology

JUNE 27, 2008

Polyphasic Sleep » What Is Productivity? In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. productivity equals value divided by time). What is the “value&# in our productivity equation?

Product 100

Product Blogger Terms and Conditions Copyright 100

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. They are experimenting and exploring all the time.

eCommerce 100

eCommerce CMO Banners Loyalty 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. The perception your brand and product offering creates. Here is an overview of that advice.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Why Digital Marketers Need to Get More Personal What does personalization really mean?

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100