KPIs that connect: 5 metrics for marketing, sales and product alignment
Martech
OCTOBER 19, 2023
While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. New revenue. Customer acquisition cost (САС).
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