KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Unbounce

DECEMBER 1, 2021

You’ll find a wide range of mobile ad platforms that offer different ad formats and publishing spots on the internet. Despite its name, Facebook Ads Manager manages more than just ads for Facebook—it handles Instagram ads , too. This ad uses the carousel format. Google Ads also has a name that doesn’t tell the whole story.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. Reels account for almost 20% of the time people spend on Instagram.

Buy 118

Buy Video Marketing Template Bandwidth 118

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: Instagram, Snapchat, Pinterest and Imgur.

Social Media 145

Social Media Social Marketing Media Curation 145

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Google Web Stories. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram.

Google 125

Google Content Marketing Content Verticals 125

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Or as the Verge put it : “Instagram is focusing on becoming TikTok.” The Second Era of Social: Stories.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. Consider hiring specific social media influencers that can reach your desired target market.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

SocialPilot

JANUARY 21, 2024

We’ve reached a point in almost every social media platform where they include these short, bite-sized videos called stories. TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. What Are TikTok Stories?

Social Media 83

Social Media Ideal Customer Profiles Work Management Interactive Marketing 83

Sprout Social

SEPTEMBER 2, 2020

And Instagram is no exception. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. Short-form? Something in-between?

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Sprout Social

NOVEMBER 25, 2020

That’s a lot even for experienced marketers to manage, and can be a hurdle for those just learning how to best use paid social media. Instagram advertising strategy. Instagram uses the Facebook Ad Manager as well–so it’s a good second step into ads on social media. Instagram advertising: 6 steps to successful ad campaigns.

Social Media 142

Social Media Resources Advertisements Advertising 142

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. But there’s another short-form video format taking social media by storm: Social Reels. Two billion people now interact with Instagram Reels every month. They are not in “buying mode.”

Relevance 152

Relevance Brand Identity Branding Verticals 152

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. Last year, we started asking ourselves what Stories might look like in a professional context.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Martech

MAY 12, 2023

Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Crop images to adjust visuals for different formats, such as social posts, stories, or short videos like Reels. If it makes life easier for marketers, we’re all in favor of it.

Marketing AI 108

Marketing AI Facebook Advertisements Advertising 108

Hubspot

JUNE 30, 2021

As a millennial, it's no surprise that Instagram is one of my favorite social media platforms. As a marketer, you've probably wondered what type of Instagram content would perform the best for your audience. To help you, we decided to ask consumers what type of video formats they watch the most. Stories -- 15 seconds.

Video Marketing 101

Video Marketing Best Practices Stats Customer Surveys 101

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Convince & Convert

NOVEMBER 13, 2017

The race between Snapchat and Instagram might finally have a clear winner. Adweek recently announced that Instagram Stories, an Instagram feature considered to be in direct competition with Snapchat, now has 250 million daily active users—more than Snapchat’s entire user base. New Instagram Features for Marketers.

Paid Search Agency 163

Paid Search Agency Social Media Budget Programs Analytics 163

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 89

Sales Management ROI Planning Work Management 89

SmartBrief - Marketing

MARCH 4, 2024

At least that has been my experience, dating back to when I was in-house marketing for an ecommerce brand in the early 2000s. The messaging should be consistent and conducted through all marketing and promotional efforts. For you, the common “hook” is exclusive discounts and promotions as a baseline.

Newsletter 91

Newsletter Template Email Marketing Design 91

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. are similar to that of Instagram Stories. are similar to that of Instagram Stories. Publishing Limited-Time Offers.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. He added: “Ad fatigue remains a persistent issue for marketers on social. How will these opportunities shake out in the upcoming year?

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Bannerflow

JUNE 1, 2023

The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger. Time will tell.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Buffer

APRIL 28, 2022

If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform.

Top of Funnel 119

Top of Funnel Ideal Customer Profiles Small Business Marketing Paid Search Agency 119

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? What platforms offer social media stories?

Social Media 137

Social Media Media Curation Twitter 137

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. Examples : Instagram : This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

Digilant

MAY 9, 2023

While scrolling through Instagram or TikTok, today’s consumers expect to be able to click on a product they like and easily make a purchase, all without leaving the social platform. Instagram and Facebook provide the most opportunities to run shoppable ads. With 302.35 million social media users in the U.S. (90%

Social Media 52

Social Media Social Marketing Media Ad Frequency 52

Go Beyond SEO

MARCH 13, 2024

Instagram is perfect for sharing visually appealing content such as product photos or short videos. By creating visually captivating content and utilizing platforms such as Instagram, we were able to showcase our innovative products and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Oktopost

JANUARY 8, 2022

Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy. Twitter no longer cuts off square ratio images—so feel free to cross-post and repurpose your gorgeous Instagram visuals! Instagram profile photo size: 320 x 320px. Instagram Stories 1080 x 1920px.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 87% of marketers say that video has a director and positive impact on sales. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! So, if you want to make a splash with your product launch or corporate announcement, keep reading to learn about some top video marketing strategies that will help you achieve your goals. Remember, one size doesn’t fit all in video marketing.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Sprout Social

APRIL 20, 2022

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. In this article, we’ll discuss eight ways to make money on Instagram. Instagram Shopping. Instagram Ads.

Budget Programs 124

Budget Programs Paid Search Agency Tagging Ideal Customer Profiles 124

Content Marketing Institute

FEBRUARY 5, 2018

That format generates the highest engagement rates of any post type. Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. Create Instagram Stories. Instagram is often thought of as a joke when it comes to blog promotion. ” “Nobody goes on Instagram for blog content.”.

Social Media 167

Social Media Promotion Media Content 167

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. Social media marketing is thus a highly competitive domain. What are the checkboxes for executing a social media marketing strategy? To answer these questions, you need a social media marketing checklist.

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61