SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. Make it Personal with a Video. Make it Personal with a Video. Table of Contents. What Is SEO?

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

Marketing AI 117

Marketing AI Tools Enterprise Management B2B 117

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Source: Wyzowl. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Blue Flame Thinking

FEBRUARY 29, 2024

CEOs, managers, and financial advisory services have long used video (live stream or prerecorded) to connect with employees, share important information, or relay updates. Now generative image AI tools can help us create an avatar, train software to mimic our voice, upload a script, and splice them all together for the final product.

Video Marketing 52

Video Marketing Marketing Management Generation Transparency 52

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Our best tactics combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning. Visual tools like Midjourney or DALL-E.

Marketing AI 103

Marketing AI Enterprise Management Ethics Sample 103

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . Image Source ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Walker Sands

OCTOBER 19, 2023

As we weighed options, we watched about a dozen videos to compare different brands, models and design features. These videos helped us see the couches in actual spaces, view their many angles and hear real reviews from other customers. Videos teach us how to cook, how to fix things around the house, how to play instruments and more.

Paid Search Agency 52

Paid Search Agency Design B2B Marketing Advertising Agencies 52

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Image credit: Kaleidico on Unsplash. Image credit: Kaleidico on Unsplash. Here are eight B2B marketing strategies that can make a big difference today.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

BOP Design

NOVEMBER 14, 2023

B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024. In other words, show, don’t tell.

Design 94

Design Trends Marketing Websites B2B 94

Unbounce

MAY 6, 2021

Let’s first answer another question: Which animal do you see in the image below? Your answer can depend on which animal you’re more familiar with, which one you’ve seen more recently, or even whether it’s spring or fall. This whole image conveys feelings of comfort and peace that you will experience if you buy the chair.

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

FEBRUARY 17, 2023

If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. This is good news for businesses and their marketing teams. They only show up in pictures or videos (as a filter) you take so that you can share them on social media. What is Augmented Reality?

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Heinz Marketing

NOVEMBER 28, 2023

Read on or watch the video below (especially if you’re a fan of my animal themed images): Understanding Priorities: One of the first considerations in maintaining communication during change is identifying priorities. If communication is a top priority, the plan can be more focused on specific tools or methods.

Work Management 114

Work Management Marketing Management Planning Education 114

Martech

MAY 6, 2022

Ceros offers a collaborative digital canvas for the creation of interactive and animated content with no coding required. It offers industry-specific templates and preset animations. These integrations will facilitate the distribution of content created in Ceros to sales teams within the sales enablement tools they use daily.

Marketing Automation Services 77

Marketing Automation Services Landing Pages Marketo Paper 77

Envy

JANUARY 22, 2019

Video marketing is, hands down, one of the most important strategies in content marketing today. The evidence is overwhelming ; one-third of online activity is spent watching videos. Over 500 million people are watching videos on Facebook daily. More than 500 million hours of video are watched on YouTube every day.

Enterprise Management 91

Enterprise Management Paid Search Agency Work Management Video Marketing 91

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. As of 2021, AR’s market size was $6.12

Planning 139

Planning Marketing Management Marketing AI Paid Search Agency 139

Optinmonster

DECEMBER 8, 2023

million websites use our tools to convert their website visitors into subscribers and customers. Coming Soon and Maintenance Mode by Wpdevart Wpdevart’s Coming Soon and Maintenance Mode plugin lets you add a background image or video to your under-construction and launch pages. Is there a free version?

Best Practices 100

Best Practices Landing Pages Template Work Management 100

Hubspot

OCTOBER 19, 2020

When walking through a museum or historical location in Australia, you might find canvases covered with vibrant colors and energetic images that feel like they're transporting you into an intense or action-packed scene. Image Source. Take, for example, this 1994 painting by Emily Kame Kngwarreye, an Australian high-colorist artis.

Design 101

Design Marketing Websites eCommerce Interactive Marketing 101

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. Today, video is dominating the internet -- especially on social media.

Video Marketing 99

Video Marketing Budget Programs Paid Search Agency Opt-out 99

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. But how can marketers ensure teams across different departments (e.g., DAMs allow marketers to have greater control over the usage of digital assets. Present a consistent brand image.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Getty Images Music 4.6

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. In the past, in-person services relied on strong local marketing and a good geographical business location. Here's a video of one of the "work-ins" which was first featured on Facebook Live. Sweet Farm.

Service 101

Service Brand Identity Branding Budget Programs 101

Predictive Response

AUGUST 15, 2022

An email newsletter should be an essential part of your digital marketing strategy. With so many creative tools out there, it can be easy to get lost in the weeds. So the message in the newsletter should be relevant to the current topics and maybe animal-related events in your area.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Hubspot

AUGUST 21, 2023

Web Design Proposal Image Source When you make a web design proposal, you must understand your client’s needs. SEO Proposal Image Source For search engine optimization, clients want to hear key phrases like increased visibility and traffic. This one-page marketing proposal will help get your ideas across quickly and efficiently.

Template 69

Template CMS Development Examples Marketing Proposals 69

ClickZ

OCTOBER 14, 2020

30-second summary: In-app marketing has many benefits, including the ability to granularly target audiences, tools to measure results and optimize efficiently, brand safety and a variety of formatting options to drive engagement. Consider bringing an image to life with effects to animate and make the ad more visually stimulating.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

BOP Design

AUGUST 25, 2022

Firstly, if you are not familiar with page builders, they essentially do the heavy lifting for creating and editing your B2B website – from the content, photos, images, and videos on the page, to the layout and user experience. Pros: One of the most popular builders that has been on the market the longest.

Peer-to-peer 123

Peer-to-peer Paid Search Agency SEO B2B Marketing 123

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Oktopost

JUNE 11, 2019

Whether it be an actual book, a movie trailer, or even a person, our first inclination is to form a judgement based on the images presented. The same holds true for video thumbnails. Video Thumbnails , or compressed preview images, can be thought of as windows that allow prospective viewers to get a quick snapshot of your video.

Video Marketing 106

Video Marketing Tips Training Youtube 106

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. AI tools can make messaging more targeted and valuable.

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Hubspot

OCTOBER 15, 2020

It included interesting videos and animation. A rich media ad is an excellent, modern ad format for marketers to consider. For example, will you use video? If so, what will the video include? This step will include either hiring actors, filming videos, taking photos, and writing text. Use online tools.

Paid Search Agency 101

Paid Search Agency Ads Media Banner Ads 101

Brandpoint

MAY 26, 2022

According to our State of Marketing in the Manufacturing Industry Research Report , the greatest challenge that manufacturing marketers are facing is producing high-quality content. Videos are awesome pieces of content that help you inform and connect with your audience in an engaging, creative and entertaining way.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Optinmonster

FEBRUARY 16, 2021

You can use lightbox for displaying videos, signups, discounts and sale alerts, and contact forms. The main use of a lightbox is to draw focus to the window which usually plays a video, or displays a form or image. It can also be used for videos and images so that the user can focus on them without any distractions.

Best Practices 60

Best Practices Display Trigger Marketing Elasticity 60