Salesforce Marketing Cloud

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. It helps to follow a framework.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

Marketing AI 110

Marketing AI Examples Lead Scoring Lead Ranking 110

Unbounce

JULY 5, 2023

The answer: AI, baby. Specifically, AI analytics. And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The more AI observes, the more it learns and improves. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech

APRIL 15, 2024

A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Do you think customers will talk about how they were “wowed” by their AI experience?

Marketing AI 113

Marketing AI Act-On Impressions Validation 113

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. AI content detection is hard and getting harder.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. ” Which is true?

Marketing AI 93

Marketing AI Enterprise Management CPC Cost Per Click 93

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. Highly regulated industries or those with high levels of market risk, for example, should probably level-three fact-check everything.

Practices 201

Practices Generation Best Practices Content 201

Salesforce Marketing Cloud

APRIL 10, 2024

The world of data and artificial intelligence (AI) is constantly evolving, making it challenging for organizations to keep up, or even get started. With the rapid growth and advancement of generative AI, it has become crucial for companies to skill up their teams with AI expertise. Good AI needs good data.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.

Marketing AI 108

Marketing AI Planning Work Management Paid Search Agency 108

Atomic Reach

APRIL 26, 2019

“The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.”. That is the definition of artificial intelligence. agencies are adopting AI-powered tools, what are they using them for?

Marketing AI 102

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 102

Martech

JUNE 2, 2023

We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology for innovative marketing. The first principle of using generative AI is you should not trust it to provide completely correct answers to your queries.

Marketing AI 91

Marketing AI Analytics Practices Generation 91

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Atomic Reach

SEPTEMBER 10, 2021

We surveyed 17 marketers from digital agencies to uncover how they are adopting software, mar-tech platforms, and emerging technologies. Our goal was to understand if and how they use artificial intelligence throughout their marketing channels. Ironically, less than 5% of marketers surveyed use AI for content creation.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 52

ClickZ

JUNE 30, 2020

30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A strong starting point for any AI implementation is to get buy-in from company decision-makers. Source: McKinsey & Company.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Salesforce Marketing Cloud

AUGUST 17, 2022

Artificial intelligence (AI) touches billions of people daily. AI can also help businesses predict how likely someone is to repay a loan or, in today’s period of supply chain disruption, determine the most efficient routes for distributors to ship goods quickly and reliably. Innovate with AI.

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

Litmus

APRIL 25, 2023

Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Cofense releases Protect+ email security for mid-market organizations. Red Sift enhances its email security offering through expanded Validity partnership. GetResponse is now offering a tool called AI Email Generator.

Email Marketing 86

Email Marketing Ideal Customer Profiles Phishing SMS 86

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Marketing AI 97

Marketing AI Marketing Management Marketing Automation Services Planning 97

Valasys

FEBRUARY 6, 2023

Social media marketing is a key aspect of modern marketing and advertising strategies, and the advent of artificial intelligence (AI) has created new opportunities for businesses to reach and engage with their target audience. What is AI-led Social Media Marketing?

Marketing AI 40

Marketing AI Social Media Social Marketing Media 40

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. Populated by many new applications (Zakaria, 2020), the combination of new AI strategies with human talent and creativity known as cobotics is growing.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Webbiquity

AUGUST 18, 2020

Those scores were then combined to produce an overall rank; though, as explained below, most of these tools didn’t have enough ratings to produce a valid combined score. A brandable virtual event platform for hosting client forums, team meetings, town halls, conferences, webinars, symposia, and online training. Total reviews: 28.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Exo B2B

FEBRUARY 20, 2023

It’s hard for me to ignore a topic as disconcerting as the mass arrival of tools such as ChatGPT for content marketing, among others. As a keen observer and user of marketing technologies, I have participated in the writing of over a thousand pieces of content. And he’s sorely lacking in style. So let’s be resilient.

Marketing AI 52

Marketing AI Content Marketing Content Paid Search Agency 52

Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. The web is facing massive disruption from AI. In a world where anyone can create content with AI, the big question is what still makes content valuable.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us.

Marketing AI 111

Marketing AI User-Generated Content Training Press 111

ClickZ

JUNE 23, 2020

Overall, working with an AI martech SaaS partner can be the best solution. All companies face the same dilemma around whether to build or buy an AI martech solution. Most companies do not have a big budget to invest into building their in-house artificial intelligence (AI) capabilities.

Marketing AI 105

Marketing AI Buy Work Management Marketing Management 105

B2B Marketing Directions

FEBRUARY 11, 2024

Predictive models have also become an integral part of modern marketing. For example, marketers use mathematical models to determine the optimal mix of marketing programs (marketing mix models), identify the attributes of their best prospects, and personalize marketing communications and other forms of marketing content.

Lead Ranking 54

Lead Ranking Marketing AI Forecasting Validation 54

Directive Agency

MAY 29, 2023

Looking for ways to boost your SEO performance with AI? At Directive, we’ve tested a variety of AI tools and techniques, pushing the boundaries to analyze and optimize data at an extraordinary scale. Augment routine SEO tasks with AI tools to unlock growth efficiency. The outcome?

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

Valasys

AUGUST 8, 2023

Leveraging AI for Intent-Based Data Insights can help businesses to make sense of this data and to uncover hidden insights. AI can be used to pinpoint patterns and trends in data, predict future behavior, and make recommendations. One of the most powerful applications of AI for data analysis is in the area of intent.

Intent 52

Intent Lead Ranking Digital Asset Management Ethics 52

chiefmartech

JUNE 4, 2023

” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. They found ways to make the model smaller, run on laptops and even mobile phones, accelerate training and tuning, and more.

Generation 113

Generation Budget Programs Aggregators Long Tail Marketing 113

Webbiquity

JUNE 23, 2020

The fear was lifted and I had to respond with a much better way to help companies bring their products to market effectively, with greater velocity, while mitigating risk on quality and overall costs. The post The Founder Interview Series #28: Lonnie McRorey, Framework Science appeared first on B2B Marketing Blog | Webbiquity.

Work Management 167

Work Management Marketing Management Marketing AI Burn Rate 167

Hubspot

JULY 27, 2023

Companies have access to AI tools to support their sales efforts. In this post, you'll learn how AI can power your sales enablement strategy. According to HubSpot’s State of AI survey , sales teams use it to: Automate repetitive, time-consuming tasks like sending emails and updating records. The good news?

Marketing AI 52

Marketing AI Lead Ranking Budget Programs Work Management 52

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. On the other hand, only 6% think that AI is overhyped and useless.

Marketing AI 57

Marketing AI Tips Work Management Ethics 57

Only B2B

AUGUST 21, 2023

Must Read: How Data Cleansing Help To Boost Your Marketing Campaign Performance? Machine Learning and AI-Based Cleansing Solutions Machine learning algorithms play a pivotal role in automated data cleansing by identifying patterns and anomalies within datasets. IDC predicts that spending on AI and ML will reach $97.9

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Biznology

APRIL 21, 2017

Several of the talks had the word “AI” in them. Other common words included “outside-in” “big data” and “content marketing.” ” moments amidst the sea of validation for my work. Data-driven content marketing is the future. AI is hard. Let me share two highlights.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Hubspot

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes?

Tools 74

Tools Lead Ranking Template Outreach 74

Salesforce Marketing Cloud

AUGUST 17, 2023

Have you heard the urban marketing myth about the 1% Black Friday promotion? The marketing team thought this retail pricing promotion was genius. The good news is AI can give you a competitive edge by recommending dynamic price and promotion strategies that make shoppers merry. Shoppers did not.

Pricing 52

Pricing Price Planning Lead Ranking 52

Martech Advisor

NOVEMBER 29, 2019

The “smart” bot is relying on thousands of data points that have been curated, cleaned and trained (it’s truly one of the most underrated sciences), writes Yingwu Gao from Pactera Edge. For companies to transform large volumes of acquired data into a viable business asset, they need to apply artificial intelligence (AI).

Marketing AI 68

Marketing AI Enterprise Management Work Management Marketing Management 68