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This Month in Email: A Recap of Email Marketing News in April 2023

Litmus

Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Cofense releases Protect+ email security for mid-market organizations. Red Sift enhances its email security offering through expanded Validity partnership. GetResponse is now offering a tool called AI Email Generator.

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What are Scam Bots, and How Do They Affect Businesses

Spiralytics

Aside from pretending to be real people online, scam bots perform automated phishing, bot-driven account takeover attacks, and other automated fraud attempts. AI and machine learning help disguise scam bots, mimicking human-like conversations and fooling other platform users. Hence, customers begin to distrust travel agencies.

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What Is Data Security?

Salesforce Marketing Cloud

Generative artificial intelligence (AI) has everyone talking — and for good reason. In fact, 79% of IT leaders believe generative AI can introduce new security risks. Data breaches can also expose trade secrets and intellectual property, cost revenue and market share, and erode your hard-won competitive advantage.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. KnowBe4 Security Awareness Training. HubSpot CRM. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.