Only B2B

JUNE 12, 2023

However, without proper data hygiene practices, CRM data can quickly become messy and unreliable. Dirty data can have severe consequences, including inefficient processes, missed opportunities, and compromised decision-making. So, buckle up and get ready to clean up your CRM data!

Data Hygiene 62

Data Hygiene CRM Optimization Marketing Management 62

Only B2B

AUGUST 21, 2023

Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. This approach not only heightens data accuracy but also minimizes the necessity for manual intervention. This is especially crucial with regulations like the GDPR, which imposes strict fines for data breaches and non-compliance.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Leadspace

AUGUST 8, 2017

B2B marketers love shiny things, which is why we’re such suckers for buzzwords. Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

Salesforce Marketing Cloud

JANUARY 8, 2024

Generative artificial intelligence (AI) has everyone talking — and for good reason. According to IT experts, one of the biggest risks is data security. In fact, 79% of IT leaders believe generative AI can introduce new security risks. Most importantly, misuse of data can negatively impact customer trust.

Enterprise Management 59

Enterprise Management Work Management Marketing AI Phishing 59