Learn from the Pros

APRIL 3, 2024

Artificial Intelligence (AI) is rapidly transforming the B2B landscape, with more and more companies investing in this technology to gain a competitive advantage. This is where forming an AI council comes into play. Why Does a Business Need an AI Council Strategy? AI Councils: Who Should Be Involved?

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Unbounce

JULY 5, 2023

The answer: AI, baby. Specifically, AI analytics. And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The more AI observes, the more it learns and improves. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

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Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

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Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.

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Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. AI content detection is hard and getting harder.

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Salesforce Marketing Cloud

AUGUST 17, 2022

Artificial intelligence (AI) touches billions of people daily. AI can also help businesses predict how likely someone is to repay a loan or, in today’s period of supply chain disruption, determine the most efficient routes for distributors to ship goods quickly and reliably. Innovate with AI.

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Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

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Valasys

AUGUST 8, 2023

Leveraging AI for Intent-Based Data Insights can help businesses to make sense of this data and to uncover hidden insights. AI can be used to pinpoint patterns and trends in data, predict future behavior, and make recommendations. One of the most powerful applications of AI for data analysis is in the area of intent.

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Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

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Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. On the other hand, only 6% think that AI is overhyped and useless.

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Rev

AUGUST 23, 2023

In an ever-evolving market, this requires frequent fresh approaches to revenue generation. This data-driven iteration on business growth can offer your organization the benefits of scalability, global reach and industry validation—if you can adopt it effectively and it’s a good fit for your company. Sections: What is it?

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Salesforce Marketing Cloud

JUNE 8, 2023

This generative AI glossary will be updated regularly. Does it seem like everyone around you is casually tossing around terms like “generative AI,” “large language models,” or “deep learning”? Let’s dive into the world of generative AI! Generative AI is a specific type of AI (more on that below).

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Salesforce Marketing Cloud

FEBRUARY 16, 2024

Ethics and conduct standards: These should align with company values, so reps don’t compromise integrity or compliance to earn commissions. Training: If the expectation of the sales team is to grow revenue, then it is important for companies to heavily invest in sales training. x $500,000 = $5,000. Who’s it for?

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Convert

APRIL 25, 2023

Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. Mind you, there are different flavors of artificial intelligence though. Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option.

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Hubspot

JULY 25, 2017

As long as there have been things to buy, there's been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of a crowded village market. Attention in the Age of Artificial Intelligence. Content in the Age of Artificial Intelligence.

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Salesforce Marketing Cloud

SEPTEMBER 6, 2023

Generative AI is revolutionizing industries at an unprecedented pace. It’s an innovation cycle that demands every business to become AI-first. And there’s a good reason – AI promises to help companies quickly and easily generate AI-created content across sales, service, marketing, commerce, and IT interactions.

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Salesforce Marketing Cloud

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. The challenge?

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ClearVoice

JULY 28, 2023

It seems like artificial intelligence has completely transformed the content marketing world overnight. Across industries, some companies have rushed head-on into using AI — sometimes with disastrous results. In this post, we will explore the common mistakes marketers make when using AI.

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Huptech Web

SEPTEMBER 1, 2023

Enhance Customer Experience through AI and Analytics Real-time Customer Behavior Analysis How does AI Provide Real-time Insights? It’s not just knowledge; it’s a sense of direction that helps businesses succeed in a challenging market. Marketing is no different.

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Martech

FEBRUARY 1, 2024

Before we get to this week’s releases, here are the three most important things marketers need to know about AI, according to our very own MarTechBot. Data is the Foundation: AI thrives on large volumes of high-quality data. Marketers need to ensure they have robust data collection and management systems in place.

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Single Grain

NOVEMBER 1, 2023

In a new era where artificial intelligence is increasingly becoming a cornerstone of digital strategy, questions around AI regulation, especially in highly sensitive sectors like healthcare and finance, are growing louder. The answer lies in the potential risks involved. It’s not just about producing high-quality content.

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Unbounce

JULY 12, 2023

Being a marketing agency used to be pretty dramatic. But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? Welcome to Unprompted, a podcast about AI marketing.

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SalesIntel

SEPTEMBER 14, 2023

Geographic Location: Define the geographical regions or markets where your product or service is most relevant. This could include CEOs, CTOs, marketing managers, or IT directors. Reliable providers employ manual verification, AI-driven validation, and data enrichment to maintain data accuracy.

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Walker Sands

JUNE 23, 2020

We’re kicking off a new Q&A series profiling some of the leading voices, disruptors and decision makers in AI. AI is often talked about as changing the world – for better or worse. I’ve staked my career on the belief that AI will make us more human, not less, and that that can change the world for the better. Check it out!

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Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

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Buzz Marketing for Technology

JUNE 27, 2008

Besides the ethical and philosophical questions regarding the limits and criteria for legitimate genuine use of digital reproduction, the digital reproduction technologies require modern scholars to master a special kind of digital literacy, which Eshet-Alkalai ( 2004 ) calls reproduction literacy. Designing Web-Based Training.

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Salesforce Marketing Cloud

FEBRUARY 29, 2024

They may include emotional, logistical, or even physical hurdles and often shine a light on deeper and more complex issues within a business like trust, transparency, or ethics. Recently, they stumbled on a major training issue and they don’t know how to move forward. Is that right?”

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Directive Agency

JULY 26, 2016

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. Go with someone that already knows how to market successfully for your business.

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Brandpoint

NOVEMBER 2, 2023

The convergence of PR, marketing, communications and social media is only growing As I stood in line on day two waiting to load my plate up with some lunch, I found myself facing Sam Sims, APR, current treasurer for PRSA. He leaned in and said, “I have a secret, too … we’re all marketers, and we need to make sure everyone here knows it.”

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