Litmus

APRIL 25, 2023

Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Cofense releases Protect+ email security for mid-market organizations. Red Sift enhances its email security offering through expanded Validity partnership. GetResponse is now offering a tool called AI Email Generator.

Email Marketing 86

Email Marketing Ideal Customer Profiles Phishing SMS 86

ClickZ

JUNE 30, 2020

30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A strong starting point for any AI implementation is to get buy-in from company decision-makers. But with the change, comes challenge.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Marketri

MAY 15, 2024

There’s plenty already written about how the digital transformation has greatly altered the way B2B companies market products and services, especially for professional services firms that long relied on traditional marketing vehicles. And with generative AI now transforming online searches, that poses a big dilemma.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us.

Marketing AI 115

Marketing AI User-Generated Content Training Press 115

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Only B2B

AUGUST 21, 2023

Enhanced Data Security and Compliance Automated data cleansing tools adhere to data protection regulations and data privacy requirements. Must Read: How Data Cleansing Help To Boost Your Marketing Campaign Performance? The utilization of AI-based solutions enhances the efficiency of data cleansing processes.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. On the other hand, only 6% think that AI is overhyped and useless.

Marketing AI 56

Marketing AI Tips Work Management Ethics 56

Hubspot

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes?

Tools 73

Tools Lead Ranking Template Outreach 73

Valasys

MARCH 10, 2023

With the growing importance of marketing and sales, every enterprise is trying to stand out in the race. As businesses push for better growth and improved ROIs, the need to revitalize their marketing efforts is only becoming ever so important. The advent of marketing and sales automation is timed to perfection.

Top of Funnel 52

Top of Funnel Automation Trends Marketing AI 52

Salesforce Marketing Cloud

JUNE 8, 2023

This generative AI glossary will be updated regularly. Does it seem like everyone around you is casually tossing around terms like “generative AI,” “large language models,” or “deep learning”? Let’s dive into the world of generative AI! Generative AI is a specific type of AI (more on that below).

Marketing AI 98

Marketing AI Generation Work Management Ethics 98

Heinz Marketing

APRIL 11, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Privacy 107

Privacy Ad Exchange Communities Advertising Agencies 107

SalesIntel

SEPTEMBER 14, 2023

Geographic Location: Define the geographical regions or markets where your product or service is most relevant. This could include CEOs, CTOs, marketing managers, or IT directors. Reliable providers employ manual verification, AI-driven validation, and data enrichment to maintain data accuracy.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

ClearVoice

JULY 28, 2023

It seems like artificial intelligence has completely transformed the content marketing world overnight. Across industries, some companies have rushed head-on into using AI — sometimes with disastrous results. In this post, we will explore the common mistakes marketers make when using AI.

Marketing AI 95

Marketing AI Planning Ethics Work Management 95

SalesIntel

JANUARY 10, 2024

But mediocre data can deplete your marketing budget – or, worse, your client relationship. Quality and validation go beyond basic demographic criteria. You might call it your relevant market or your sales addressable market.) What data do you need to go to market effectively, and does the provider have it?

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Huptech Web

SEPTEMBER 1, 2023

Enhance Customer Experience through AI and Analytics Real-time Customer Behavior Analysis How does AI Provide Real-time Insights? It’s not just knowledge; it’s a sense of direction that helps businesses succeed in a challenging market. Marketing is no different.

Marketing AI 52

Marketing AI Marketing Automation Services Ethics Work Management 52

Martech

FEBRUARY 1, 2024

Before we get to this week’s releases, here are the three most important things marketers need to know about AI, according to our very own MarTechBot. Data is the Foundation: AI thrives on large volumes of high-quality data. Marketers need to ensure they have robust data collection and management systems in place.

Marketing AI 109

Marketing AI Allocation Enterprise Management Ethics 109

TrustRadius Marketing

OCTOBER 27, 2022

Despite this debate, the market for it is expected to grow by 27% from 2021 to 2026. . You will still need to set goals that factor in the time it will take to learn as well as do your best to give them resources for training when they need it. The cons of low-code development are incredibly valid concerns.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Budget Programs 98

Unbounce

JULY 12, 2023

Being a marketing agency used to be pretty dramatic. But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? Welcome to Unprompted, a podcast about AI marketing.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

SpotMe Blog

SEPTEMBER 8, 2023

Then, as soon as a drug is licensed pharmaceutical advisory boards help to devise post-marketing clinical trials, review medical education programs, and provide expert suggestions for life-cycle management. Then share a summary report with all advisors on your event platform after the meeting to validate the key findings.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Hinge Marketing

MARCH 12, 2020

In the professional services, expertise is your product and experience is validation. Without much difficulty, visitors should be able to get a sense of how your firm can help them solve the specific challenges they are grappling with (even if your firm offers hundreds of services across many markets). Let’s get started.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

SendX

SEPTEMBER 8, 2020

SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday 2) Salesforce Essentials?. Valid for Cyber Monday 3) Grasshopper?.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Salesforce Marketing Cloud

JANUARY 8, 2024

Generative artificial intelligence (AI) has everyone talking — and for good reason. In fact, 79% of IT leaders believe generative AI can introduce new security risks. Data breaches can also expose trade secrets and intellectual property, cost revenue and market share, and erode your hard-won competitive advantage.

Enterprise Management 59

Enterprise Management Work Management Phishing Marketing AI 59

Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Paid Search Agency 64

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Some tools use AI to predict how attention will be distributed on a page. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. This level of data collection raises questions about privacy.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Do you get onboarding training? Other add-ons, etc.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Walker Sands

JUNE 23, 2020

We’re kicking off a new Q&A series profiling some of the leading voices, disruptors and decision makers in AI. AI is often talked about as changing the world – for better or worse. I’ve staked my career on the belief that AI will make us more human, not less, and that that can change the world for the better. Check it out!

Marketing AI 40

Marketing AI Ethics Advertising Agencies PR 40

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Do you get onboarding training? Other add-ons, etc.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Convert

DECEMBER 23, 2021

Remember: To be truly successful with referral marketing strategies, you have to give people something worth talking about. Provide innovative products/services by doing something new and unique in your market — no matter how small. Utilize ML & AI to Recommend Similar Products/Upsells/Cross-Sells. Don’t depend on one angle.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

SocialPilot

DECEMBER 14, 2023

We have done the hard work of finding every trend that will push your marketing ahead of the curve and help you make impactful new tactics and strategies , setting your clients apart. AI has become an indispensable tool for marketers, far beyond just a minor influence in their work. But what about social media marketing?

Social Media 112

Social Media Trends Media Multi-Channel 112

Kevin Indig

JULY 24, 2023

But success is not enough, Threads needs to land moderation and privacy right as well. An initial spike of users was almost expected, but retention is the true north star for Product-Market Fit. Once the public loses trust in the validity or safety of the content, the platform loses stickiness. It could become cool again.

Paid Content 52

Paid Content Lead Ranking Broadcasting Twitter 52

Salesforce Marketing Cloud

FEBRUARY 29, 2024

Recently, they stumbled on a major training issue and they don’t know how to move forward. ” This gives your customer a chance to validate your assumptions and shows them you’re engaged. Long story short, I was working hard to give him the best value for his marketing spend that I could. Is that right?”

Work Management 52

Work Management Marketing Budget Marketing Management Budget Programs 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. KnowBe4 Security Awareness Training. HubSpot CRM. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52