Webbiquity

MAY 11, 2021

Although hiring an outside firm to conduct your efficiency audit gives you better results, there are some things you can and should do on your own before turning information over to your researcher. Eleanor Hecks is editor-in-chief at Designerly Magazine. Create a Framework. What do you want to learn from the audit?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Martech

JULY 27, 2023

It was print graphic design — like a daily newspaper, a weekly magazine, a catalog. We made the move to RevOps in about 2020 and I really dug into the research for that. A: I do have a part-time job grading graduate marketing papers at Western Governors University. A: Yes, my first career was graphic design.

Marketing Automation Services 88

Marketing Automation Services Advertising Agencies Work Management Hubspot 88

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Trade Press Services

MARCH 11, 2024

Q: How has B2B trade magazine publishing changed over the last 25 years? What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. I’ve also seen a lot of B2B freelance writers go into content marketing. Cory Sekine-Pettite: Know who you’re pitching to.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

ClearVoice

FEBRUARY 3, 2021

Research papers. White papers. Usually downloadable as a PDF, an ebook can be designed with noneditable text and graphic elements. They can be created from… Blogs. Case studies. Catalogues. Presentations. Anything where expertise can translate into content. The long and short of it.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Biznology

AUGUST 17, 2017

I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. About half of those bylines were part of my tenure as editor-in-chief of ComputerUser magazine and ComputerUser.com , where I had daily, weekly, and monthly columns. This is practically impossible.

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

Marketing Insider Group

JANUARY 2, 2020

Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in. They won’t know that 50 percent of the executives who read your latest blog post downloaded the white paper that positioned the new widget as the solution to one of their critical challenges.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

Adobe Experience Cloud Blog

MAY 1, 2019

Valassis research shows that including a direct mail component in your marketing leads to an average 6% lift in sales. Send objects rather than paper. Paper Magazine turned to Prazely to instantly send over 100 personalized gifts to partners, based on the interests that Prazely’s AI identified from their social media profiles.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing & Strategy Paid Search Agency Advertising Agencies 134

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. A Forrester research study shows that “6.2%

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Vision Edge Marketing

NOVEMBER 21, 2017

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. Later, along with colleague Al Reis, he popularized the concept with their bestselling book under the title, Positioning – The Battle for Your Mind (1981). If necessary, seek outside expertise for this type of work.

Lead Ranking 184

Lead Ranking Case Studies Work Management Marketing Management 184

Hubspot

MAY 7, 2018

Old Spice : Paper Blazer Ad. When Fragrance brands advertise in magazines, they usually show off their aromas by drenching an ad with their latest cologne or perfume. But Old Spice realized people usually don’t enjoy unexpectedly pungent scents violating their nostrils when they’re flipping through their favorite magazine.

Public Relations 101

Public Relations Examples Campaigns PR 101

Contently

OCTOBER 14, 2020

Bhutan Tourist Board: The power of research. They liked how I translated research into persuasive communications. To help you get to know the characters, we invented elaborate backstories and extra-curricular activities (basketball, music, school paper, horoscopes, skateboarding) for each one.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Content4Demand

NOVEMBER 12, 2020

The company reached half a million visitors it would never have otherwise and saw a 7X ROI on its Digitalist Magazine with traffic from organic search, social and referrals—with no promotion in the content. You have to do the research to understand your buyers, to get insights into their personalities as well as their business challenges.

B2B Thought Leadership 97

B2B Thought Leadership Marketing Management Thought Leadership Customer Surveys 97

Contently

APRIL 12, 2018

My first interview, with a United Nations diplomat for a Swiss lifestyle magazine, proved me wrong. This philosophy helped him land the famously private Marlon Brando for a set of interviews with Playboy Magazine in 1978. “If How do you know when you’ve done enough research? Step two, speak to them.

Tips 145

Tips Wikipedia Press PR 145

nDash

NOVEMBER 10, 2021

She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. and Success Magazine. Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. John Heinz.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Customer Experience Matrix

SEPTEMBER 29, 2015

I thought I’d found a legitimate exception when writing a recent paper for QuickPivot (available here ) about the continued value of direct mail marketing. Well, I certainly thought so when I wrote the paper. Turns out that shockingly little research has been published on the question of how many ads people actually receive.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” JLL’s Americas team had considered the idea of a magazine before the rebrand. The project took a digital platform and turned it into a physical magazine.

Trust Marketing 64

Trust Marketing Content Marketing Work Management Paid Search Agency 64

ClearVoice

AUGUST 28, 2023

Engagement The expert should do the following: Lend thought-provoking quotes relevant to your audience’s interests Answer reader questions Draw in new audiences Improve reliability with consistent content Stay on top of trends and research: This can free up time for you. Finding the best format for you and each SME will go a long way.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Research papers . They are busy, intelligent people. .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. Use Personalization.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. I’m sure it’s true.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

ClearVoice

JUNE 17, 2019

people who can do immersive research and become superficial experts in anything for a two-week assignment period) in need of another income stream. Or, maybe you’re at the doctor’s office and pick up a magazine, interested in its cover story on “the cruelest ultra-marathon.” The magazine is the Red Bulletin – owned by Red Bull.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Tomorrow People

AUGUST 5, 2021

Industrial Insights was born, a monthly interactive magazine covering the latest innovations in lubrication technology, up-to-date research, and people-focused features. In addition to traditional white papers, engaging formats chosen include efficiency calculators and interactive diagrams.

Thought Leadership 31

Thought Leadership Marketing & Strategy Paper Content 31

Marketing Insider Group

JANUARY 27, 2020

Start with doing a little research on your target customers. Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. You’ve been targeting mostly younger males that read magazines like Car and Driver and Motor Trend. What keeps them up at night?

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. – White papers and research reports (59%). Marketing Magazine ). Marketing Magazine ). Marketing Magazine ). – Case studies (65%). – Videos (63%). – Webinars (63%). – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

B2B Marketing Directions

JUNE 13, 2021

This research is particularly valuable for two reasons: It captures the real-world content consumption behaviors of business professionals. The three most popular formats - eBooks, guides and white papers - accounted for more than 63% of the total downloads in 2020.

Business 52

Business Content Bandwidth Trade Show 52

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. 50,000: Launch an audience research and partial website redesign project. 50,000: Invest in researching buyer/customer expectations. 1,000: Invest in keyword research tools like SEMrush.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Sana Commerce

MARCH 16, 2022

Read the independent research in our B2B Buying Process Report. Do you read a newspaper and/or magazine while commuting to the office in the morning? This means: Product and service research is done online. Videos are the new white papers. Get the latest research on buyer trends: download the B2B Buyer Report.

B2B 52

B2B Work Management B2B Sales Act-On 52

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. 1) Ask a question and research.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Content Marketing Institute

DECEMBER 18, 2018

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. If you’ve ever struggled to get past the opening paragraphs of an overly formal, dry-as-biscuits white paper, you’ll know what he means. People don’t have the mental energy to unpack a dry-as-biscuits white paper, says @kimota.

Top of Funnel 92

Top of Funnel Account Based Marketing Content Paid Search Agency 92

nDash

OCTOBER 26, 2020

Freelance writer specialising in HR, HR technology and recruitment, writing research focused articles, content and whitepapers on current issues affecting HR and recruitment professionals. . Featured on About.com, HR.com, HR Dive, HR Magazine, Forbes, The Knot, US News and more.”. Whitepaper. Case study. Website copy. Hire Melina. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Spend time in researching, writing, and designing your content to match users’ intent and interests.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

B2B Digital Marketer

MARCH 30, 2023

Instead, Jay leaned toward his mother’s side, and began his content creation career, leading the school newspaper to multiple prestigious awards, while writing sports for the local paper on the side. The result was AZFamily, which became the second largest TV-station website in America. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Hubspot

MARCH 15, 2021

Researchers conducted tests by using different prices of beer, starting with just two prices and then shifting over to three. The researchers then decided to see what would happen when they introduced a third price point into the equation. Well, research from Stanford professor Jennifer Aaker provides a pretty compelling answer.

Pricing 80

Pricing Price Case Studies Paid Search Agency 80

Buzz Marketing for Technology

JUNE 27, 2008

Tools to Make Reading & Research More Effective : eLearning Technology. tools to do a better job reading and researching topics. Reading & Researching Rough Definition of Use Cases. First, let me start with what I roughly mean when I say reading and researching: Reading - I sometimes call this scanning. Using Web 2.0

Web 2.0 100

Web 2.0 Research Tools Effectiveness 100

ClearVoice

AUGUST 24, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. Some of the best writers take pen to paper and map out their mind first. But thought isn’t locked in word-processed-blocked-type font.

Planning 77

Planning Marketing Proposals Lock-In Organic Leads 77

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine. But, what if we explore deeper? What do I write for them?

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114