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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.

Paper 100
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Breaking News: People Who Like Print, Like Print

B2B Memes

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so.

Buzz 100
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Using the scientific method to test digital marketing strategies

ClickZ

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. 1) Ask a question and research.

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Content Marketing: A Key Component of Professional Services Marketing Plans

Hinge Marketing

Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. Articles and white papers. At Hinge, we freely distribute our research studies, which is arguably the most valuable content we produce. We do so to generate valuable buzz and inbound links.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Michael posts great videos on skill-building.

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Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective

Buzz Marketing for Technology

Tools to Make Reading & Research More Effective : eLearning Technology. tools to do a better job reading and researching topics. Reading & Researching Rough Definition of Use Cases. First, let me start with what I roughly mean when I say reading and researching: Reading - I sometimes call this scanning. Using Web 2.0

Web 2.0 100
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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. Tags: Personal Branding Social Networking Blogging Buzz Marketing. And hopefully help you in the process.