Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. Flipping The Funnel: Micro-Influencers As The Next Gen Influencer. With micro-influencers, this funnel is flipped.

Top of Funnel 225

Top of Funnel Blogger Multi-Channel Marketing Funnels 225

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information.

Marketing AI 125

Marketing AI Marketing Management Lock-In CRM 125

Zoominfo

FEBRUARY 17, 2022

As the volume of your data increases, so does the need for a database management system (DBMS), which is a computerized system that helps orchestrate large quantities of information. A more productive workforce, better compliance with data regulations, and better decisions. What is a Database Management System (DBMS)?

Privacy 100

Privacy Lock-In Zoominfo Sales Cycle 100

LeanData

APRIL 11, 2023

When purchasing lead management software, you’re typically looking to eliminate pain points like lead leakage, unmanageable Apex code, unwieldy CSV spreadsheets, manual triage, poor handoffs between Sales, Marketing, and Customer Success departments, and sometimes, an entirely broken sales process.

Marketing Management 52

Marketing Management Marketing Automation Services Lead Management Purchase 52

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. Leads trickled in and then wasted away. Do It Again.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Hubspot

DECEMBER 4, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Some deals hit walls — that‘s just an unfortunate fact of sales life. I've seen a lot of reps be tempted to force things along in the interest of hitting quota or making commission. Let's take a look.

Hubspot 61

Hubspot Tips Lock-In Cold Calling 61

Hubspot

MARCH 3, 2022

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

Marketing Automation Services 66

Marketing Automation Services Top of Funnel Marketing Automation Automation 66

Hubspot

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. But locking in on a role you can secure and grow in can be tough. The demand for certain sales roles rises and falls as time passes. Most Hireable Sales Jobs Right Now 1.

Lock-In 71

Lock-In Trade Show Education Statistics 71

ANNUITAS

OCTOBER 27, 2023

What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Lake One

NOVEMBER 24, 2020

One area of business we were especially interested in gaining some outside perspective on was sales. So, to help jumpstart your 2021 digital sales strategy, we invited some of the best and brightest in B2B sales strategies and technology for a discussion on breaking through to buyers when business environments are turned upside down.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Vidyard

SEPTEMBER 23, 2021

Consider the following questions to help you find out what video production equipment might be best for you: What formats will you need to create? get your free storyboard and production kit] Contents 1. What’s Your Video Production Budget, Skill, and Team Size? Example Video Production Teams 2. Promise us.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Salesforce Marketing Cloud

NOVEMBER 7, 2023

It’s true: I once fell asleep during a sales kickoff. When I came to, I made a solemn vow: When I became a sales leader one day, I’d never throw a boring sales kickoff. Today, I’m Head of Sales at Slack, and I’ve made good on that promise (or so my team tells me). Same goes for sales kickoffs.

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

PureB2B

APRIL 26, 2022

And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

ClearVoice

AUGUST 7, 2023

For marketers, the first step in capturing that attention lies at the top of the sales funnel. Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Zoominfo

OCTOBER 18, 2022

The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Giving everything away for free may build brand equity, lead-gen advocates argue, but doing so deprives a sales team of qualified leads that can drive revenue.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

LeanData

FEBRUARY 23, 2023

If doing more with less was a known entity, we’d already be doing it — we’d be on that tactic like a duck on a June bug. Go-to-market (GTM) processes are ever-changing. These seamless integrations free any potentially frozen tech stacks, locked into less-than-ideal solutions.

Efficiency 52

Efficiency Work Management Marketing Analytics Tools Allocation 52

InsightSquared

OCTOBER 4, 2019

If you’re just piloting ABM, it’s not uncommon for this process to expose your previous ways of measuring as inadequate, and I speak from experience. Historically, many marketers have been in a situation where sales defines their own buying groups and practically no two salespeople define it the same. Segment by product line.

Buy 174

Buy Paid Search Agency Account Based Marketing ABM 174

Hubspot

SEPTEMBER 30, 2019

Given the different responsibilities, industries, and team structures salespeople encounter, it’s hard to recommend a one-size-fits-all approach to sales training. Your reps need to learn and retain all of the company-specific skills and knowledge in order to succeed in their jobs. Use a sales training template. Get certified.

Training 99

Training Activities Template Class 99

6sense

NOVEMBER 9, 2021

Want to help your organization accelerate sales productivity, velocity and results? According to Pablo Dominguez , start with these four best practices: Sales enablement must be championed from the top of the organization down. You need a solid sales methodology (Challenger, Miller Heiman, Value Selling, etc.)

Top of Funnel 48

Top of Funnel Practices Budget Programs Best Practices 48

Hubspot

APRIL 1, 2020

It's true across the board, and sales is no exception. That's why sales efficiency is one of the most important metrics for businesses to understand, track, and ultimately improve. Sales efficiency is, in large part, a measure of the speed of your sales operations. Why Sales Efficiency Matters.

Efficiency 67

Efficiency Cross-Selling Buyer's Journey Sales Qualified Leads 67

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. Ah, there it is again — the genAI buzz. You’ve been on LinkedIn.

Marketing AI 122

Marketing AI Generation B2B Lock-In 122

Martech

NOVEMBER 17, 2022

The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data. Allow you to answer questions not included in legacy funnel reporting. Processing.

Enterprise Management 110

Enterprise Management Marketing Automation Services Work Management Lock-In 110

Lead Forensics

APRIL 2, 2024

This blog equips you with 50 common sales objections, categorized for easy reference, along with effective responses to turn those objections into stepping stones towards closing the deal. Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Martech

APRIL 23, 2024

Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency. Has your vendor changed their product or marketing strategy? Have you sensed that your martech solution or vendor is losing interest?

Enterprise Management 96

Enterprise Management Work Management Marketing Management Vendors 96

Heinz Marketing

FEBRUARY 2, 2018

Quite frequently we have the opportunity to work with companies where sales is primarily done by field-based relationship sellers. These are reps who remind me of my father – hard workers, driven and focused, high on building personal relationships that create trust, integrity and loyalty. is locked up in their heads.

Lock-In 73

Lock-In Work Management Loyalty Organic Leads 73

SmartBug Media

MARCH 27, 2019

With inbound, you would never want to send a bottom of the funnel sales email to someone who has never heard of your company before. When it comes to paid social ads, our funnel looks pretty similar. Mapping Out Your Funnel. That’s what makes it interesting and challenging. Paid social advertising can get overwhelming.

Advertising Funnels 76

Advertising Funnels Top of Funnel Template Facebook 76

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. But the competitive value of AI in business lies in how it meshes with your existing tools and processes, transforming data and technology architecture into competitive assets. Build or buy?

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

SalesIntel

MARCH 25, 2024

No one wants to realize they’ve locked themselves into a bad contract or have wasted their budget. Amazon has infinitely more items for sale than an auto shop, but I’ll unlikely be able to find the exact, high-quality part I’m looking for. As professionals, we always want to make the best choice.

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Martech

NOVEMBER 28, 2023

Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. Simplified product access : Salesforce will make its core products, including Sales Cloud, Service Cloud, Data Cloud, Tableau, MuleSoft, and Heroku, available for purchase through the AWS Marketplace.

Marketing Management 99

Marketing Management Lock-In Amazon Lead Ranking 99

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved.

Paid Search Agency 99

Paid Search Agency Account Based Marketing Generation Companies 99

Valasys

DECEMBER 19, 2023

You’ve got the perfect products, a catchy name, and a vision for your brand. Today, we’ll look at the world of managed eCommerce hosting, particularly focusing on Magento 2 hosting , which forms a critical part of the decisions many online retailers have to make. Imagine you’re setting up an online store.

eCommerce 40

eCommerce Lock-In Customer Satisfaction Traffic 40

Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Processing. What is B2C marketing?

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Digital Experience Platform 118

Ontraport

FEBRUARY 23, 2021

Heck, anyone living and working in our modern world schleps around a to-do list longer than Rapunzel’s locks. How are the most productive leaders utilizing their software to reduce stress and workload in the midst of ever-increasing responsibilities and to-do lists? Business leaders have a lot on their plates. Reduced error.

Process 59

Process Automation Work Management Marketing Management 59

Ontraport

FEBRUARY 23, 2021

Heck, anyone living and working in our modern world schleps around a to-do list longer than Rapunzel’s locks. How are the most productive leaders utilizing their software to reduce stress and workload in the midst of ever-increasing responsibilities and to-do lists? Business leaders have a lot on their plates. Reduced error.

Process 52

Process Automation Work Management Marketing Management 52

ANNUITAS

MARCH 31, 2015

According to Content Marketing Institute 2015 B2B Benchmark Study , 69% of study respondents said in-person events are the most effective B2B tactic —five years in a row. Little tasks add up and the bigger ones require consideration and multiple stakeholders (product management, PR, sales, support, etc.).

Tactics 100

Tactics Planning Demand Generation Lock-In 100

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? But this year is quite different than years past. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139