Biznology

MARCH 21, 2022

Come ons from retailers I had made a purchase from, mailing lists no longer relevant to me, and so on.) Does he really think it’s OK for him to have put me on his new motel’s mailing list?). Perhaps a hundred were actual work or personal emails. Another few dozen were emails I had signed up for but no longer cared about.

Transparency 163

Transparency Trust Marketing Privacy Terms and Conditions 163

Biznology

MAY 29, 2018

Here’s an exhaustive list of all the stuff you really should think about before you try to merge your I think I can, I think I can little put-put onto the highway: SEO Automation. Most traditional copywriters are appalled by how they’re taught to write for search. Writing Copy for Search. Also, writing content for search.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

DECEMBER 29, 2016

Search data (paid and organic). Search data (paid and organic)—What key topics are my customers already looking for? What’s their “wish list”? Depending upon the size and complexity of your organization, the odds are you’ve got access to some of the following data, insights, and reports: Buyer profiles. Analyst reports.

Ideal Customer Profiles 146

Ideal Customer Profiles Analysis Marketing Report Profiling 146

Biznology

JANUARY 20, 2022

In many video libraries, all the buyer has to go on is the video listing — a thumbnail, a product name, and a line or two about product benefits — information the buyer probably had before they got there. Content-rich descriptions of videos help self-educating customers discover links to topics they care about in search results.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Biznology

OCTOBER 4, 2019

Higher ranking in search results. Search engines index captions. Just click on the three dots at the bottom right of the video and select “Open transcript” to pop up a time-coded listing of all captions. Accessibility for millions of viewers who (sensibly) mute the audio on the device they’re using is impeded, too.

Video Marketing 123

Video Marketing Youtube Keywords Cost 123

Biznology

SEPTEMBER 3, 2019

For example, local movie theaters, where a search query might be, “What time is The Angry Birds Movie 2 playing near me?” And even though comscore.com predicts that 50% of search queries will be voice queries by 2020 , it’s hard to imagine that the vast majority of those searches won’t still be for B2C retail businesses.

Mobile Marketing 120

Mobile Marketing Traffic Optimization Rules 120

Biznology

DECEMBER 5, 2017

After you’ve gone through everything, though, labeling all the inbound links as White-listed or Disavowed, you still need to export the list and then import that URL/domain list directly into the Disavow Links section of the Google Search Console. But it’s there.

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

Biznology

JUNE 12, 2018

Of course, when the s**t hits the fan, hiring my or an agency like mine should really be the last resort; however, if you religiously, rigorously, and persistently do the five preventative things I listed above, you’ll at least be well-armored against the inevitable. Months 3-5: strong change in the search results.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

APRIL 6, 2022

If someone doesn’t really know what you’re talking about, seems unfamiliar with some of these tools and terms, or can’t really list more than one or two tools, they don’t really know the space. Companies that tell you the data doesn’t matter or reporting isn’t part of what they do probably should end up at the bottom of your list.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

NOVEMBER 9, 2017

Because Google and LinkedIn play well together, your LinkedIn profile may rank ahead of your website when someone searches for your business or name online. Specify exactly what you do at the company and list one or two important accomplishments. Certifications : If you have relevant certifications, list them.

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Linkedin Optimization 126

Biznology

MAY 31, 2018

As long as the people that need it can find that page, either in search or through navigation, maybe having no tagging is fine. But before you hit the back button, let’s look at a couple of reasons that you might care: You want people to be able to drill down in site search. Yeah, site search. You want to do both.

Tagging 156

Tagging Classified Ads SIC Automation 156

Biznology

JUNE 22, 2017

LinkedIn has become one of the most prized search engines and it plays nicely with Google ’s search algorithms. When you Google search a topic, you will notice that content from LinkedIn will appear near the top of your search results. What exactly are hashtags? Like this post? Sign up for our emails here.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

APRIL 12, 2017

You’ll want to have an understanding of the language your target audience uses to talk about–and search for–the services you provide. Here’s an example: “insurance” is searched for more than 100,000 times a month. Certainly better than “new york state workers comp insurance” which has fewer than 1,000 searches per month.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

JULY 2, 2018

Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online. A broker can introduce you to the most productive prospecting data sources and lists. Attract them with killer content. Use Google display ads. Partner with a reliable data broker.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

JULY 12, 2019

In the same year, the Merriam-Webster online dictionary recognized a broad definition of “googled or googling for the use of a Google search engine to obtain information on the World Wide Web”, based on three criteria: widespread usage, sustained use and meaningful use. Another emerging challenge involves what to call marijuana these days.

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Biznology

NOVEMBER 18, 2014

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. How do I suddenly know all of this?

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Enterprise Management 80

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

APRIL 3, 2018

But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. The post You can’t ignore the power that search holds for your business appeared first on Biznology. So, please beware. Yes, I know: you’re too busy for all of this rubbish. Like this post?

Business 197

Business Enterprise Management Blogger Class 197

Biznology

SEPTEMBER 12, 2017

Finally, if that editor had notes for me, or the article was the kind of unclear that he couldn’t unwind himself, I would get an email with a list of questions, notes, and suggested revisions. The post Publish first, then edit and revise, for Google search success appeared first on Biznology. Don’t sweat it.

Google 156

Google Blogger Search Marketing Advertisements 156

Biznology

DECEMBER 11, 2019

Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. While subdirectories are parts of your website (www.example.com/blog), subdomains are perceived by search engines as independent sites. The only problem is that they limit your reach in the global search.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

JANUARY 10, 2022

But why are we content to pay the Google tax on branded search keywords? But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022: Permanent COVID . If people already know who you are and what you offer, why are they starting with Google? Ruth Stevens. The Trusted Relationship .

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

DECEMBER 2, 2015

For some of you, that has even stopped you from improving your website search results–even though you know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for. There is a simple way to improve your site search.

Marketing Websites 80

Marketing Websites Keywords Curation Analytics 80

Biznology

MAY 29, 2020

Amazon removed over 530,000 coronavirus-related product listings due to price-gouging. Don’t make a reporter have to search for an angle. All this means communicators need to be judicious about what you are pitching. In this podcast, we look at the best and worst examples that we’ve seen cross our inboxes.

PR 104

PR Phishing Cross-Selling Best Practices 104

Biznology

APRIL 30, 2019

Better targeting, A/B testing, content changes–there is a long list. Blog posts have very high bounce rates, mostly because people search, find a post, read it, and leave. But I believe that the most overlooked weapon is content analytics. Are all bounces bad? That is likely a successful visit.

Analytics 112

Analytics Conversion Click Rate Content 112

Biznology

NOVEMBER 26, 2014

Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Because this change means that all the listings above the fold—fully 100% of the information users see without scrolling—are paid listings. Keep on building your mailing list. That’s right. So, there’s that.

Word of Mouth 80

Word of Mouth Search Engine Marketing Search Marketing Google 80

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. The push was promoted by a funny online film and a Paid Search campaign. Are there any others you would add to the list?

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Biznology

MAY 6, 2020

Can you beef up your email list? Can you finally fix your site search? Can you shift to webinars instead of in-person events? Can you post videos or slides instead of live events? Can you shift your B2B sales funnel to digital? Can you attempt a digital transformation for sales? Can you increase your use of data-based decision making?

B2B Marketing 186

B2B Marketing Planning B2B Trade Show 186

Biznology

JULY 16, 2015

In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. But if search is falling, where else can you get qualified traffic to build your brand and business? Follow industry best practices for growing your email list. Remember: without a list, you have no one to market to.

Traffic 80

Traffic Google Advertising Agencies Mobile Advertising 80

Biznology

NOVEMBER 28, 2017

I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

MARCH 23, 2018

Let me share a few ironies that I’ve noticed, and I hope readers will add others to the list. The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Or tell me to shut up and talk about something else. . Here’s an interesting one.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. Bringing SDL SM2, Inkybee, and Google Search into GroupHigh. SDL SM2 , Inkybee , Google Search, and especially GroupHigh serve very particular purposes to me.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

APRIL 18, 2016

Well, the name of that survey mechanism is your website search. Most companies I work with don’t use any analytics from website search. Some clients are more enlightened, and they at least check out the list of most popular search keywords and try to make sure that the right answers are coming up for those.

Research 80

Research Marketing Websites Customer Surveys Keywords 80

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. The Power of Micro-Influencer Marketing Isn’t Only in SEO, Search, or Backlinks. Everyone was so excited as to how successful the launch was.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

JANUARY 21, 2022

They are listed in no particular order or reading preference. ” The Guest List , by Lucy Foley. Welcome to 2022! T his edition’s collection reflects l ots of great changes on the horizon and some recommendations for a lot of great books to enjoy. A year from now you will wish you had started today.” — Karen Lamb.

Best Practices 104

Best Practices Television marketing Communities Fulfillment 104

Biznology

DECEMBER 31, 2015

Not so typically, I also do a lot of website search projects. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you. Like this post?

SEO 80

SEO Marketing Websites Keywords Google 80

Biznology

FEBRUARY 27, 2014

From a marketing perspective, it’s a great time to use search marketing to tell Winter Olympic fans how they can get the clothing worn by their favorite athletes. The Search Monitor was curious how apparel advertisers were adjusting their search engine ads for the Olympics. Or a super-savvy e-tailer? Very impressive!

Search Marketing 80

Search Marketing Advertisements Advertising Paid Search Agency 80