Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

APRIL 14, 2015

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

Keywords 100

Keywords SEO Research Resources 100

Biznology

MARCH 8, 2018

Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. Well, some of it is about the content itself, as my colleague and friend Charles Chesnut showed in his maiden post on this platform: The Wikipedia test for content marketing.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Martech

MARCH 25, 2024

of keywords in this analysis did not have an AI-generated response. Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined. About the Analysis. Get MarTech!

Studies 85

Studies Paid Search Agency Google Product 85

Brightedge

NOVEMBER 30, 2021

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Where previously the authority of a topic could be determined by how many times a keyword was used on a webpage, search engines now consider the context of a keyword (i.e., The 4 Types of Search Intent.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Biznology

MAY 18, 2011

Image via Wikipedia. Either way, today I want to share with you how I explain search keywords to new search marketers, by helping them connect the new concept of keyword research to their old concept of market segmentation.

Segmentation 80

Segmentation Keywords Search Marketing Wikipedia 80

Writing on the Web

MARCH 17, 2014

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. In some ways, research has never been easier. The Web is a goldmine.

Research 100

Research Content Wikipedia Marketing Proposals 100

Envy

MAY 2, 2019

Persona research: Yes, you really need to do this. Keyword research. Keyword research is the next, and really critical, step in your B2B content marketing strategy. Keywords are literally the key to getting your content in front of your target audience. This is where buyer personas come in. Pillar pages.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 107

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. That’s 7.33

Wikipedia 147

Wikipedia Google SERP Business 147

Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool. At least, right now, it’s a one man band.

Research 80

Research Process Long Tail Marketing Blogger 80

Method and Metric

APRIL 17, 2020

Research: Alright, you have your general area of knowledge you’re going to instruct on. This free keyword research tool offers autocomplete results from Google, Yahoo, Bing, YouTube, Wikipedia, and Amazon. Well, research suggests that the ideal video length is 6 minutes or less , with a maximum length of 12 minutes.

Course 59

Course Research Tools Broadcasting 59

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

seo.co

JULY 19, 2021

It’s no secret that the word “Google” is synonymous with researching something. When you type in a search term, or a keyword, into the search bar, you’ll receive billions and even trillions of results depending on your query. This is the intent that a person has when searching for a keyword. Technical — How fast is your website?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Only B2B

DECEMBER 8, 2020

Keyword is the key – Study your targeted audience before jumping to write. Whenever you start writing, extract the keywords of the topic this will give you a best place in the search result. You can think your page as a Wikipedia. Use keyword synonyms along with keywords to make it simple for google to catch your page.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

Animalz blog

MARCH 21, 2024

This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. This approach has helped them rank for incredibly competitive keywords and establish themselves as a go-to resource in the HR space. The ROI of this approach has only increased as the content landscape gets noisier.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

ClearVoice

MAY 10, 2022

Use relevant keywords. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action. Use relevant keywords. When you’re writing meta descriptions, it’s essential to use relevant keywords that accurately describe your page’s topic. Keep it short.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

KoMarketing Associates

APRIL 19, 2018

I’m going to discuss one method that directly relates to keyword ranking. Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. As with all content marketing initiatives, you must start with keyword research. Identify Priority Keywords.

SEO 149

SEO Top of Funnel SERP B2B 149

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Focus on high-level keyword research using paid tools.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. They are now interested in researching more about their options. How to Uncover Top-of-Funnel Keyword Opportunities.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Marketri

NOVEMBER 8, 2023

Focusing on high-quality, relevant content with appropriate keywords, and user-friendly websites continues to be the cornerstone of effective SEO. Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. Include appropriate keywords in the video title.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Brightedge

APRIL 27, 2022

SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. Similarly, SEO writers should avoid outdated practices—like keyword stuffing and the creation of needlessly long content—that can actively harm rankings. List and Organize Keywords.

SEO 64

SEO Effectiveness Allocation Keywords 64

KoMarketing Associates

SEPTEMBER 14, 2017

Keyword research should guide your SEO and content marketing efforts. You can start with any one of the keyword research tools found in my previous post. Important meta data includes: Title Tag: Similar to Google SEO, incorporate the most important keywords into the title tags, but write it in a natural way.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Content Marketing Institute

DECEMBER 5, 2018

You need to invest in research methods that will put you ahead of the pack. Few things lend your content more authority than the inclusion of a scientific study or original research conducted by academic professionals. How to go about researching the peer-reviewed journals? Peer-reviewed literature. Books and your local library.

Peer-to-peer 104

Peer-to-peer Wikipedia Content Paper 104

Method and Metric

OCTOBER 2, 2019

Spell it out – Keywords. Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. So be sure to include exact, targeted keywords in meta tags, header tags, and your copy.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Marketing Insider Group

OCTOBER 6, 2020

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them. Do Keywords Still Matter? Of course, we all have.

Keywords 363

Keywords B2B Thought Leadership Long Tail Marketing Thought Leadership 363

Directive Agency

FEBRUARY 25, 2019

As a search marketer, you probably read numerous articles that say the same thing about the importance of keyword research and how to do it. Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Keyword Data. Search intent is the first one.

PPC 67

PPC Intent Campaigns CPC 67

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Moz

SEPTEMBER 20, 2020

They’re sitting on stellar content that simply isn’t ranking for their target keywords. Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. Consider keyword modifiers.

Intent 75

Intent SEO SERP CMS Development 75

Sharpspring

APRIL 7, 2021

All you need to do: Create a video targeting a relevant keyword. To get your site ranked in Google’s People Also Ask boxes: Collect questions that show up for your target queries ( this keyword research tool will help you to do that automatically). Have your brand added to Wikipedia.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Hubspot

MARCH 26, 2018

12 SEO Monitoring and Keyword Tools for 2018. Purpose: Keyword Research. Below is one of the toolkit's flagship features, allowing you to plug in a website page to see for what keywords it's ranking, what the page's rank is for that keyword, the keyword's monthly search volume, and more. BuzzStream.

SEO 101

SEO Tools Domain Wikipedia 101

Conductor

OCTOBER 11, 2022

Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase. Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. Research efforts that help capture result types.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

BenchmarkONE

MARCH 1, 2019

Some research indicates that as many as 81% of B2B buyers refer to search during their buying process. Start With Keyword Research. To do that, you need to collect data about the keywords to target. He specializes in SEO and emerging technologies research. Organize Site With Targeted, Compelling Content.

SEO 74

SEO B2B Marketing Work Management Marketing Management 74

Biznology

MAY 17, 2013

Photo credit: Wikipedia. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. In a small organization there might be one or two “point people” that approve keywords, content changes, link opportunities, etc. There could be thousands of interior pages.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80