Trade Press Services Newsletter

MARCH 7, 2024

Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Writing a book takes a monumental investment of time, energy, and resources. For many, the dream of finishing a manuscript and publishing it can seem out of reach. Would you like to chat more about becoming a published author?

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

OCTOBER 3, 2023

It’s read by potential customers, investors, partners, competitors—any audience with a reason to learn more about your company. And while your about us page has some of the most introductory content on your site, we also know it plays a role in determining whether web visitors will convert to paying customers down the line. Is it still the same?

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? How is it measured? And most importantly, how do you improve your website’s rating? What Is Domain Authority?

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Act-On

DECEMBER 1, 2023

Marketing orgs only use 33% of their martech capabilities. Is it time to make a switch? Signs You Need to Consider a Switch Do any of these sound familiar? If so, you may need to join the 23% who switched. We’re Here to Help You Make the Switch Whatever path makes the most sense to your team, we’re here to help! Let’s start the conversation.

Marketing Automation Services 210

Marketing Automation Services Marketing Automation Automation Planning 210

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Ahrefs

MARCH 27, 2024

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when … Read more ›

Content 97

Content Traffic Organization SEO 97

Ahrefs

OCTOBER 1, 2023

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs. We create … Read more ›

Inbound Marketing 121

Inbound Marketing Marketing & Strategy Marketing Marketing Strategy 121

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Ahrefs

AUGUST 31, 2023

Here’s a basic example of what the code can look like: <script type="application/ld+json"> { "@context": "[link] "@type": "Movie", "name": "Barbie", "dateCreated": "2023-07-21", "image": "[link] "director": { "@type": "Person", "name": "Greta Gerwig", "birthDate": "1983-08-04" } } </script> You can see that, … Read more › (..)

Examples 120

Examples Personalization SEO 120

Benchmark Email

APRIL 10, 2024

But what if you’re not quite feeling like the email marketing maestro you aspire to be? Fear not, dear reader, for we’re about to embark on a journey into the art of… The post How to Fake it Till You Make it: The Email Marketer Edition appeared first on Benchmark Email.

Email Marketing 59

Email Marketing Advertising Benchmark Marketing 59

Lake B2B

NOVEMBER 9, 2023

Moreover, if your data is inaccurate or invalid, your campaigns receive increased bounce-backs, which means a waste of time and resources. No wonder data enrichment has become a necessity for […] The post Data Enrichment Services: What is It and How Does It Work? appeared first on Blog.

Work Management 98

Work Management Service Resources B2B 98

CMSWire

MARCH 6, 2024

Learn why being memorable and famous is essential in B2B marketing and how it can make or break your brand. Continue reading.

B2B Marketing 125

B2B Marketing Marketing & Strategy Marketing Strategy B2B 125

Rev

JUNE 14, 2023

Revenue Operations (RevOps) is a breakthrough application of data and automation. It’s gaining in popularity across all industries—and for good reason. Winning organizations break down silos and optimize the flow of work across sales, marketing and customer succes s teams. RevOps has emerged as their key to achieving this enorm ous effort.

Work Management 78

Work Management Marketing Automation Services Marketing Analytics Tools Psychographics 78

Ahrefs

JANUARY 25, 2024

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to answer is a recipe for disaster. For example, here’s me … Read more ›

SEO 113

SEO Examples 113

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. What is brand awareness? Website traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Planning 106

Planning Marketing Plans Branding Brand Identity 106

Sprout Social

JANUARY 26, 2023

Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe through word-of-mouth from a friend , family member or trusted influencer. Chances are at least one person you know shares your enthusiasm for that place. And you’ve probably told a handful of other people about it, too.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Martech

MARCH 27, 2024

This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts.

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

Spiralytics

JANUARY 29, 2023

All of this revolves around data-driven marketing tactics where brands can create top-performing ads that can reach the right audience at the right time. Factors such as the timing and location of the ad play a key role in determining how successful it will be, often resulting in a certain number of views and engagement. What is Microtargeting?

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Ahrefs

JUNE 8, 2023

This means that, in theory, signals to the original URL are permanently passed to the new one after a year. If the redirect is removed and the original page is restored, the original page has to build brand-new signals on … Read more ›

Ad Building 145

Ad Building Brand Identity Branding Studies 145

illumin

MARCH 19, 2024

Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally.

Generation 111

Generation Classified Ads User-Generated Content Content 111

Martech

JANUARY 25, 2024

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content. CXAI Data has two component parts. Dig deeper: AI-powered features to look for in customer data platforms What’s to come. Get MarTech!

Marketing AI 112

Marketing AI Copywriting Vendors User-Generated Content 112

xiQ

OCTOBER 16, 2023

Harnessing AI's Potential: Embrace it, Don't Fear it! Artificial Intelligence (AI) has become ubiquitous, with the emergence of models like ChatGPT placing AI at the forefront of conversations – from the press to our very own living rooms. Conclusion In conclusion, the AI journey isn’t about blind adoption or resistance.

API 62

API Privacy Class Press 62

CMSWire

APRIL 9, 2024

Understanding why shoppers leave is essential for retailers aiming to streamline their checkout process and enhance the overall shopping experience. Continue reading.

Process 96

Process eCommerce 96

Content Marketing Institute

NOVEMBER 2, 2023

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.

Social Media 123

Social Media Media Traffic Tips 123

Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success. Why we care. The program should also act as a spur to vendors seeking accreditation. Get MarTech! In your inbox.

Marketing Management 100

Marketing Management Digital Experience Platform Advertising Agencies Zoominfo 100

Content Marketing Institute

DECEMBER 1, 2020

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. The answer may lie in a four-step process.

Activities 145

Activities Education Paid Search Agency Marketing 145

Benchmark Email

MARCH 18, 2024

However, as technology evolves and consumer preferences shift, the effectiveness of traditional email marketing strategies—and the software that supports them—is increasingly under scrutiny. The question on many marketers’ minds now is whether it’s time to ditch their… The post Is It Time to Ditch Your Email Marketing Software?

Software 98

Software Email Marketing Paid Search Agency Advertising Benchmark 98

Ahrefs

AUGUST 10, 2023

In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Google prioritizes relevance in search results. So if you want to rank in Google, your content … Read more ›

Intent 98

Intent Optimization SEO Google 98