KoMarketing Associates

JANUARY 18, 2023

Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics indicated that the majority of respondents (77%) agree that customers’ decreasing trust in major social media platforms will negatively impact their media spend this year. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

Martech

FEBRUARY 13, 2024

A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Snapchat has been in a close race with TikTok to secure the attention of that generation. Traackr, the international influencer marketing platform, is partnering with Snap Inc.

Advertising Agencies 106

Advertising Agencies Peer-to-peer API User-Generated Content 106

Webbiquity

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. And then this is kind of weird, but I would say check out TikTok. The same is true for B2C.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Martech

JANUARY 23, 2024

Site search, recommendations and integrated data A key part of the site experience for customers is the search bar, which helps users find what they came for and continue shopping once they’ve added their initial purchase to their shopping cart. To ingest and integrate these insights, ThriftBooks is experimenting with large language models.

Loyalty 116

Loyalty eCommerce Buzz Paid Search Agency 116

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. The thing with B2B marketing is that it’s not really a bright and shiny object. It’s not cool, fun or exciting.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok. Published on.

Ideal Customer Profiles 135

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 135

Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. The path to success for businesses on TikTok isn’t totally uncharted. Published on Categories. Published on.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report.

B2B Marketing 119

B2B Marketing B2B Enterprise Management Paid Search Agency 119

Buffer

JUNE 21, 2022

We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. We’ve also been thinking deeply about TikTok from a Buffer customer’s perspective.

Video Marketing 99

Video Marketing Custom Publishing Planning Mobile Marketing 99

Webbiquity

JUNE 21, 2022

Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience. Become a Brand Influencer on TikTok, Instagram, or YouTube. Integrate Social Proof into Social Marketing Campaigns. One way to do this is by doubling down on social media marketing.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Bannerflow

JUNE 1, 2023

The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform. Meta’s decentralised and interoperable approach sets it apart, with integration with Mastodon on the ActivityPub protocol.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. My view is to always mainly focus on the stuff that works.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Sprout Social

SEPTEMBER 13, 2022

TikTok has made it as simple as having a smartphone, the TikTok app and sometimes, a tripod or ring light—your call. After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. TikTok editing tools.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Sprout Social

JULY 28, 2022

TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat. more engaging for audiences, TikTok Stories are another tool in your arsenal. What are TikTok Stories? How do TikTok Stories work?

Social Media 126

Social Media Tagging Segmentation Profiling 126

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Staying on top of these technologies and integrating them wisely into content creation processes is key for B2B creators. The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Heinz Marketing

JULY 13, 2022

Just as social media is becoming more prominent in our day-to-day life, it too is more and more an integral part of an integrated marketing plan. Using this in additional marketing materials to connect with your social media creates a streamlined integration for your audience. TikTok as a marketing channel.

Social Media 105

Social Media Trends Media Planning 105

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Good examples are shoe brand DSW’s #DSWCutLoose campaign on TikTok and GoPro’s #MillionDollarChallenge on Instagram) Create Google Alerts to capture any mentions of your brand online.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Martech

MAY 26, 2022

Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. Additionally, Hootsuite is rolling out TikTok-related resources for marketers.

Advertising Agencies 113

Advertising Agencies Planning Social Media Newsletter 113

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. Writing TikTok captions. Filming & editing videos.

Video Marketing 131

Video Marketing Tips Viral Marketing Custom Publishing 131

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies).

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Yes (up to 30) Yes (up to 50) Yes (up to 50) Pricing (150K visits / 75K visitors / 300K pageviews) $140 $129 $49 $44 Export to Excel Yes Yes Yes GSC Integration Yes(?) But it’s not a UGA replacement.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Martech

JUNE 2, 2022

In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. Commerce Cloud already has well-established integrations with social platforms such as Facebook and Instagram. Processing.Please wait. Why we care.

Advertising Agencies 104

Advertising Agencies Social Networks Youtube Demographics 104

Digilant

JANUARY 11, 2024

Tailor campaigns to align seamlessly with March Madness, using in-game integrations and exclusive content sponsorships to capture the attention of engaged audiences. Craft visually compelling ads that align with the spirit of the tournament, ensuring your brand becomes an integral part of the March Madness experience both online and offline.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Marketing Insider Group

AUGUST 11, 2023

TikTok: Short-Form Video for Creativity and Entertainment Explore the rising star of short-form video content and how businesses can use TikTok’s playful platform to captivate and entertain users. Measure Integration Success: Track how social media supports other marketing efforts, adjusting as needed for better cohesion.

Social Networks 179

Social Networks Business Work Management Social Media 179

Martech

FEBRUARY 11, 2022

YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. In addition to new effects and editing tools, YouTube plans to introduce the ability to reply to individual comments by creating another Short (similar to TikTok). Why we care.

Youtube 117

Youtube Guidelines Planning User-Generated Content 117

Sprout Social

JUNE 28, 2022

The concept of being a “creator” totally dominates TikTok. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. While the platform owes much of its booming growth to creators, TikTok regularly goes out of its way to acknowledge their impact.

Work Management 108

Work Management Paid Search Agency Viral Marketing Lock-In 108

Sprout Social

JULY 18, 2022

TikTok has made reading certifiably, undeniably cool. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Save time with our powerful TikTok management tool. Test our TikTok integration in a free trial today. You read that right.

Branding 110

Branding Brand Identity Work Management Landing Pages 110

Sprout Social

JUNE 29, 2023

Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy. Algorithms, particularly on Instagram and TikTok , increasingly emphasize the power of discovery. But as we explain in this article, it’s what audiences crave. What is lo-fi social media content?

Content 113

Content Advertising Agencies Social Media Webinar Metrics 113

SmartBrief - Marketing

FEBRUARY 27, 2024

To keep your audience actively engaged, especially during lengthy or complex streams, integrate interactive elements like polls, quizzes and live chats and competitive elements like rewards or branded giveaways. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

ScanmarQED

FEBRUARY 27, 2024

Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information. The technology behind the Walled Garden platforms comprises data silos where data is generated within the platform making it hard to integrate with data from other external channels.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

SocialPilot

FEBRUARY 6, 2024

This proves how much social media advertising has become integral to influencer marketing. TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% This is different from how the other platforms show their ads – for Instagram, Facebook, and TikTok, you don’t have to watch any ad for you to view posts. 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

QuanticMind

SEPTEMBER 29, 2023

What’s Happening with TikTok Shop? [:06] 06] As TikTok Shop was introduced to users across the US this month, the platform has taken steps to educate marketers, brand representatives, and agencies on their ability to drive sales directly through the app. Also announced at the summit: new ad formats, integrations, and content tools.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Top Rank Marketing

AUGUST 11, 2023

MarketingCharts TikTok Adds New Required Labels for AI-Generated Content TikTok in March implemented rules requiring the identification of AI-generated content on the social platform, and it recently rolled out greater enforcement of those rules, aiming to more prominently label AI-generated realistic scenes, TikTok recently announced.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Sprout Social

FEBRUARY 22, 2022

In 2021, Walmart partnered with TikTok to provide a shoppable livestream experience. TikTok users could purchase from Walmart directly from the app. Walmart earned seven times the views it anticipated and grew its TikTok userbase by 25%. And don’t forget TikTok. TikTok Shopping is coming soon.

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

Webbiquity

AUGUST 6, 2020

But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok.

Research 242

Research B2B Marketing B2B Budget Programs 242