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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

In the insightful words of Jeff Bezos “What we need to do is always lean into the future; when the world changes around you and when it changes against you—what used to be a tailwind is now a headwind—you have to lean into that and figure out what to do.” ” Uncertainty is not a flaw in our plans.

Training 242
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Why GA4 Is So Awful and What to Do About It

Marketing Insider Group

That’s what we thought when we first encountered Google Analytics 4. Data Tracking and Privacy Issues Next up, data tracking and privacy. Dedicate time to explore the dashboard, click around, see what each tab does. GA4’s new approach respects user privacy while still providing valuable insights.

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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

It’s affected what we watch, how we shop, and the paths we choose in our careers. Today, we’re breaking down the rise of B2B creators and why they’re more than just the next big thing. They focus on delivering insights, advice, and stories that matter to businesses. So, what’s driving this shift?

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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. Full report goes live next week. Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. So what did we learn from this?

B2B 105
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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

This insight shows how crucial a solid marketing database is for your bottom line. Targeted Marketing: Knowing who your customers are and what they like lets you hit the bullseye with your marketing messages. Customer Insights: Ever wish you could read your customers’ minds? A marketing database is the next best thing.

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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Those metrics should deliver actionable insights that improve attracting, converting, and retaining your audience. Quantifying content marketing requires a framework of what metrics you’ll measure, how you’ll measure them, and what you’ll do with findings. What Should You Expect from Content Marketing? And is it working?

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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts. What’s yours?