insights customer-experience 
Martech
AUGUST 3, 2023
But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation.
B2BMarketing.net
NOVEMBER 28, 2023
In a recent interview, Rob Gold, CEO, Merkle B2B , delved into the evolving landscape of B2B marketing, highlighting the critical role of data in shaping personalized customer experiences, and talked through the agency’s strategies in navigating data-driven challenges.
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ClickZ
AUGUST 8, 2020
Customer experience, retention, success, and customer engagement were the top four priorities. Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. But are businesses living up to customer expectations?
KoMarketing Associates
JULY 3, 2018
Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.
Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley
In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience. Tune into the webinar to learn: What specific channels do customers go for feedback.
Vision Edge Marketing
MARCH 26, 2024
From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Undeniably, technology’s influence on customer connections is skyrocketing. Ready to navigate this dynamic landscape and redefine your customer engagement?
Vision Edge Marketing
MARCH 12, 2024
A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Reliable, actionable insights depend on accurate, relevant, and up-to-date, data.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Customer-centric approaches are meant to help us put buyers first. According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions. But do they?
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Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.
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It further works to ensure that these efforts are part of an excellent buying experience that leaves the buyer feeling confident that you are the vendor for them. In this guide, we will show you how to elevate your sellers’ results and provide you with insights and tips that will also benefit the rest of your customer-facing organization.
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When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward. Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. What should they redeem for?
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