Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

ClearVoice

MARCH 29, 2021

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. It’s a good time to offer a demo or consultation… content that validates the purchase. What is bottom-of-funnel (BoFu) marketing?

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 202

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 202

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% Contact the Hinge Research Institute for more details.

Research 114

Research Service Budget Programs Social Media 114

markempa

MAY 30, 2017

I wanted to talk with Mat and bring this vital information to B2B marketers. What motivated you or inspired you to do this research? That would be a metric that we may give to somebody to validate our efforts. What surprised you most as you analyzed the data from this research, and why? Ten out of how many?

Linkedin 297

Linkedin Research Studies B2B 297

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Circle Studio

MAY 7, 2020

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of research is better? The truth is, both types of research are valuable for informing business and marketing decisions.

Research 78

Research Planning Customer Surveys Marketing & Strategy 78

Heinz Marketing

JANUARY 14, 2022

What is the key to conducting research to inform a strategy that needs to scale, but also needs to reach people at an individual level? Sometimes this is raw, angry catharsis, but a lot of the time it is identity validation and commiseration. So how do you find folks? This stuff is all out there, for free, if you go and find it.

Research 109

Research Enterprise Management Tips Work Management 109

nDash

AUGUST 18, 2020

Research is essential when writing an article. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. While it may be an excellent stance, there could be other valid opinions. Study Competitor Websites.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Marketers See Organizations Falling Short with Data.

Analytics 232

Analytics Statistics Validation Acquisitions 232

Zoominfo

OCTOBER 10, 2023

From the Americas to Europe, from Africa to Australia, ZoomInfo aims to deliver the world’s best business data to our customers so they can make informed decisions that drive growth on a global scale. For data providers such as ZoomInfo, this poses a significant, ongoing challenge.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Branding Brand Identity 118

Martech

MAY 7, 2024

If you understand three pivotal trends, you’ll master your martech and make informed decisions: Martech growth outpaces martech consolidation. Through our yearly “validation exercise” for the Martech Supergraphic, in which we collaborated with hundreds of martech experts worldwide, we learned a simple trick to boost your martech maturity.

Work Management 63

Work Management Long Tail Marketing Marketing Management Trends 63

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. There was a bandwidth issue there.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. But, gathering data is only the first step.

Research 52

Research Paid Search Agency Business Analysis 52

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. Additionally, it can be difficult to get interviewees to open up and deliver the information you’re searching for. AI is a readily available tool that you can access whenever you want to obtain new information about your audience.

Marketing AI 226

Marketing AI Planning Marketing & Strategy Top of Funnel 226

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. Leverage Surveys.

Education 120

Education Tactics B2B Marketing Practices 120

ClearVoice

MARCH 22, 2021

Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. The funnel.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Tony Zambito

MAY 14, 2021

Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas. There is no research or validation taking place. Core to buyer personas is qualitative buyer research. And inform what buyer interactions matter. This is a problem.

Buyer Personas 232

Buyer Personas Validation Deliverability Thought Leadership 232

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Marketing Craftmanship

JANUARY 27, 2015

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. Research integrity was an issue long before the internet became the platform for content marketing. Our very thin D&O liability research was a rare and risky exception…and perhaps a sign of things to come.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

KoMarketing Associates

JUNE 30, 2020

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage. Marketers and the Investment in Data Quality.

Cost 230

Cost Data Hygiene Statistics Validation 230

KoMarketing Associates

AUGUST 20, 2020

Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. Research shows that there have been many benefits for marketers who are utilizing location data. Bad Data and Its Impact on Marketing.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

KoMarketing Associates

APRIL 14, 2021

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations. This is followed by social media channels (54%) and web forms (54%). Marketers and Inbox Placement Rates.

Marketing Report 174

Marketing Report Email Marketing Statistics CMO 174

Customer Experience Matrix

AUGUST 6, 2014

My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features. This is much closer with the kind of information you’d get from consumer view sites like Yelp.

Marketing Automation Services 120

Marketing Automation Services Software Product Paid Search Agency 120

Marketing Interactions

MAY 21, 2018

It’s hard to inform anything about your content marketing strategy with such low results. We need to focus on pathways and progression to use content performance data to inform our content marketing strategy. Depending on whose research you believe, anywhere from 60% to 90% of your content can sit unused. Switch it out.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Zoominfo

SEPTEMBER 22, 2023

The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent. We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

KoMarketing Associates

DECEMBER 8, 2021

B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. They are more likely to research a problem (sometimes for weeks) before settling on a solution.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Contently

JANUARY 17, 2023

Fact-checkers rely on sources to validate information, facts, statements, etc. Content teams define which sources are trustworthy, reliable, reputable in your industry, or for the subjects they validate. Wikipedia, for example, should never be a source of validation for a fact. Stay informed!

Practices 151

Practices Generation Best Practices Content 151

Heinz Marketing

JUNE 22, 2023

A Validator is someone who holds the power to say “no” to a purchase. or even maybe from a Validator!). You might not yet have this data and may need to make your best guess, both through market research and by gathering information from your Sales team.

Buy 103

Buy Ideal Customer Profiles Work Management Verticals 103

Vision Edge Marketing

OCTOBER 18, 2018

For each race that made the initial list, we researched that race’s previous years’ information for course, racers, and winner details. This additional information provided insight into what it would take to be competitive and who I most likely would be up against. Research is only valuable if it is actionable.

Work Management 184

Work Management Analysis Validation Marketing Management 184

Contify

OCTOBER 19, 2020

How AI-enabled competitive intelligence solutions can drive informational advantage. What is an informational advantage? Having an informational advantage means you have access to data that your competitors don’t have. One way to develop such an information advantage is by integrating information from all possible sources.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Buzz Marketing for Technology

JUNE 30, 2008

« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. Its really great to see this much interest and excitement about information overload and IORG. A lot of smart folks have given their perspective on information overload and Matts story. Mark Evans.

Research 100

Research Digg RSS Startups 100

ANNUITAS

FEBRUARY 3, 2022

Yes, Millennials are well established as decision makers in B2B companies, and even if not the decision maker, research shows that others are highly likely to seek a Millennial’s input. If you’re in the “unaware” stage, it’s time to do your research. Step 1: Research your buyers to understand their differences.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. Meticulously validate AI-derived findings. And that’s being charitable.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111