Information Intent Signal Research Validation 
PathFactory
JULY 18, 2022
All this information results in intent signals, or data points that reveal a known or unknown buyer’s interest in your product or brand. Gartner research shows that “by the end of 2022, more than 70% of B2B marketers will use third-party intent data to target prospects or engage groups of buyers in selected accounts”.
Zoominfo
SEPTEMBER 22, 2023
News and trend cycles change so frequently that an intent spike from a week ago can be stale. Yet many intent data providers don’t offer real-time uploads. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent.
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Martech
MAY 2, 2024
They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. Marketing uses tech to identify potential group members in their target accounts — accounts that fit your ideal target profile and have given off some intent signals.
Zoominfo
MAY 27, 2021
Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? The Basics: What Exactly is ZoomInfo Intent? Let’s begin with a very basic definition of intent data : Intent data shows which accounts and prospects are actively researching solutions on third-party sites.
Albacross
NOVEMBER 13, 2023
The integration of Bombora’s Company Surge® intent data will empower Albacross customers with enhanced insights into buyer intent, enabling more effective go-to-market strategies. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.
Content4Demand
NOVEMBER 5, 2021
How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. For B2B marketers, this is highly prized information.
NetLine
APRIL 11, 2024
YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. By leveraging our extensive buyer-level intent insights, we’ve identified that, despite economic uncertainties, the propensity for B2B purchases remains strong. YOY increase.
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