KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Comprehensive Company Information.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Convince & Convert

MAY 9, 2024

Let’s Look at the Data Here are a few interesting stats to review: According to the latest research from Edison Research, just over one-third (34%) of the U.S. Source: Magellan AI, Podcast advertising benchmarks: Q1 2024 These are interesting points, and validates that yes – there is still consumer interest in podcasts.

Brand Identity 134

Brand Identity Branding Advertising Agencies Allocation 134

ClearVoice

APRIL 13, 2024

With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. That’s why you must equip yourself with crucial information about your audience before running your content audits. Validate content strategy. If you haven’t, then you need to cover them.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Webbiquity

JANUARY 18, 2024

So, do your research. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. The message must include your valid physical postal address. This can be informal: publicly available contact information or referrals.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

ClearVoice

MARCH 22, 2021

Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. The funnel.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Tiecas

MAY 17, 2024

How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Industry Benchmarks: Research industry averages for the type of improvement your product typically delivers. It is the number 1 source of information.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. You don’t need to take any action on your existing setup.

Merchandising 103

Merchandising Marketing Analytics Tools Conversion Lead Ranking 103

Hinge Marketing

OCTOBER 26, 2022

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain, Fourth Edition: Technology & Software Edition. About the Research. Case studies are only part of the equation. in 2020 to 14.6%

Software 109

Software Buy Trends Case Studies 109

Binary Demand

JULY 21, 2023

Ultimately, business data empowers businesses to make informed decisions, drive sales growth, and stay ahead in competitive markets. Business-to-Business data refers to machine-readable information that brings advantages to B2B companies. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Content Standard

MAY 22, 2019

Creating original research is a win-win for marketers and consumers. Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond.

Research 98

Research Sample Planning Brand Identity 98

Outgrow

APRIL 29, 2024

Numbers: Statistics like “X people use this product” or “Y customers satisfied” create a sense of popularity and validation. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study. This year’s study taps into a robust sample. Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

SalesGrape

SEPTEMBER 14, 2023

To ensure effective prospecting: Research: Conduct thorough research on your target market to understand their pain points and needs. Reference Relevant Information: Mention specific pain points or challenges that your product or service can solve based on your research.

High Quality Lead 60

High Quality Lead Ideal Customer Profiles Telemarketing Lead Scoring 60

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution.

Social Media 100

Social Media Enterprise Management Work Management Marketing Management 100

Exo B2B

NOVEMBER 22, 2018

But what is the relationship between survey results and B2B marketing research? If anything, this seems to undermine the confidence we have in marketing research. I find that fewer and fewer customers are excited at the idea of investing in rigorous marketing research. Does marketing research kill the entrepreneurial spirit?

Research 51

Research B2B Marketing Work Management B2B 51

ClearVoice

APRIL 13, 2024

With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. That’s why you must equip yourself with crucial information about your audience before running your content audits. Validate content strategy. If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Belkins

JANUARY 21, 2020

While every prospect in it seems viable and valid, without proper segmentation and details, it’s hard to tell if they’re worth reaching out to. In case your target audience is extra cautious and prefers to take things slowly, you can work on test services and samples, making your introduction as subtle as possible. What could go wrong?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Topical ideation (based on what they were qualified to write about), keyword research, content structure, content type, etc.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. These types of insights can inform all content marketing. In this case, there is value from using B2B influencers, which could have an everlasting benefit. And even if they did, it wouldn’t mean that they’d be crowned an influencer.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Tiecas

APRIL 14, 2024

GenAI can drastically accelerate your industrial content creation processes, from sparking new ideas to streamlining research and supplementing limited in-house bandwidth. Streamlining Research for B2B Industrial Marketing With GenAI GenAI can quickly gather and process large datasets related to keywords and competitors.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Tomorrow People

DECEMBER 2, 2020

It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting, launching, promoting, driving demand, encouraging adoption, and ensuring success of a product. Customer research and development. Competitor research. Validating product market fit.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Only B2B

APRIL 23, 2021

B2B list building is highly beneficial for any business, as this proffers vital information about the professionals you are seeking for. Researching might be a bit time-consuming because you have to fetch information about those leads who are in actual need of your product/services. . In our case, we begin with Email Marketing.

Ideal Customer Profiles 118

Ideal Customer Profiles Ad Building B2B Sales Qualified Leads 118

FunnelEnvy

OCTOBER 2, 2023

Capturing information via online forms added additional value—for example, email addresses. Many are wary of filling out forms and sharing their information on websites. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? For B2B marketers, this is highly prized information. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100% correct.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Martech

FEBRUARY 13, 2023

was just information listed on a web page. Leading edge, bleeding edge In Nike’s case, selling sneakers ad infinitum made no sense. There needs to be a clear use case opportunity and a problem to solve, otherwise audiences won’t see enough value and it will live and die in the hype cycle. made the web page interactive.

Paid Search Agency 81

Paid Search Agency Web 2.0 Budget Programs Case Studies 81

Choozle

FEBRUARY 12, 2019

Plus, according to Drift’s 2018 State of Chatbots Report , traditional websites are no longer providing information in the ways customers want to find it—quickly, easily, and at any time of the day. Through thoughtful content, we can inform, educate, and further convey our message as a brand. Stay strong.).

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

The Customer

MAY 16, 2024

We marry up our census level information around podcast downloads with a statistically representative survey in the countries where we’re live with the product.” Given the surge in retail media — including audio use cases such as with Walmart Connect — it’s clearly another finger on the pulse placement.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Verticals 52

Spiralytics

NOVEMBER 17, 2022

Almost 90% of people start their buyer’s journey by conducting research online. Your website is among the first resources they visit to look for information, and it’s your opportunity to show them how much existing customers are happy with your product or service. Have Your Content Validated by an Expert. Source: Evernote.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Address their last-minute concerns.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Salesforce Marketing Cloud

JUNE 28, 2023

Your potential customers today are more informed (and skeptical) than they’ve ever been. Our latest State of Sales Report shows 81% of sales reps say buyers increasingly conduct research before they reach out. Pitching with information your prospective customers already know shows apathy — and a lack of awareness.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98