WebMarketCentral

AUGUST 4, 2009

Also, it's available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

MAY 12, 2009

Buying committees look to Google and service providers’ websites for information first and repeatedly, according to Enquiro. In B2C decision making the level of perceived risk is typically low, because most consumer purchases can be returned or exchanged. After all, B2B purchasers are buying the supplier along with the product or service.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

JUNE 23, 2008

Try to think like a prospective customer—what phrases would they likely use to try to find the product, service or information you offer?—rather In Reader Poll: Best Keyword Research Tools , search guru Lee Odden reports on the popularity of 15 keyword tools. Start by jotting down a list of the obvious search phrases for the site.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

AUGUST 27, 2007

The series focused on research and best practices in using thought-leadership content, primarily white papers, to drive B2B lead generation efforts. The key findings from this study include: Marketers need to make better use of privacy policies to improve registration quality.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

JUNE 1, 2009

Are the paths to information clear? Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Website user goals Do the changes help users accomplish their goals on the site quickly and easily? Are we communicating a clear value proposition? Is our site organized for our visitors?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. Social Tagging Research and Reports. In social media, where viewers are often creating the content, that bargain doesn't hold up. So how big is the opportunity?

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

FEBRUARY 27, 2009

Over the past 30+ years, she has taken her 53 year “young” marketing research firm to new levels by partnering with her clients as a trusted advisor, helping them know more, get close and stay connected to their customers better than any of the competition in their marketplace.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

AUGUST 11, 2008

Socialcast is focused on using social dynamics to solve organization's internal information problems. The Socialcast application is a customizable internal corporate social network designed to allow the employees within a company to share information, ask questions, get answers, and engage more deeply in their daily work.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

JULY 7, 2008

Microsoft's Robert Scoble became legendary for this, and in this interview with Rodney Rumford of FaceReviews , he talks about how a large corporation like P&G could use very informal video to communicate with their market: The importance of polished production values also depends on who a company is trying to reach with its message.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 16, 2007

They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial. Need help with your messaging?

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

JUNE 26, 2008

That's the problem WiseWindow is attempting to solve for brand managers, marketing research firms and CPG ad agencies. It is best suited for brand managers and market researchers who view themselves as cutting-edge, early adopter types willing to work with an early-stage product and help shape its development.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

FEBRUARY 4, 2008

20 Ways to NAVIGATE to Higher Conversions by Internet Search Engine Database Writer Stoney deGeyter details how elements such as the location of navigation bars, site search functionality, contact information, image alt text and clickable links are critical to designing a user-friendly website.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

NOVEMBER 18, 2009

As independent third-parties, trade publishers are in a unique position to conduct industry research. Many marketers have figured out that David Meerman Scott was right in The New Rules of Marketing and PR : buyers are interested in information that helps them solve problems, not marketing brochures.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

NOVEMBER 5, 2006

All survey participants will receive a complimentary executive summary of the final report (due out around January), as well as 50% off the group's current research report, “ How Clients Buy: The Benchmark Report on Professional Services Buying and Selling from the Client Perspective ” in the RainToday store.

Lead Generation 20

Lead Generation Customer Surveys Service Generation 20

WebMarketCentral

JANUARY 10, 2007

Correcting my earlier comments on Backflip , an online bookmarking and excellent research tool: it does indeed work with Firefox (or pretty much any other browser). Kenny Gorman sent me the following information: "Backflip indeed does work on Firefox. You simply have to create the 'button' by yourself.

Contact Marketing 20

Contact Marketing Tools Contacts Research 20

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

NOVEMBER 17, 2009

Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. The writers of the MediaPost blogs also frequently do a great job of covering online research findings. What do marketing professionals need to know about online video?

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) For most people, that's still the only information their email signature provides. and email address. A growing number of Web 2.0-savvy signatures.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

NOVEMBER 30, 2007

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. The most popular test was dynamic pages—changing the information displayed on the landing page to reflect the exact search term.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

APRIL 24, 2008

You carefully research blogs using related keywords and competitor names to build a solid outreach list. Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant. In addition, follow-up should: Provide new or updated information, not just a rehash of the original message.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

DECEMBER 3, 2009

Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

MAY 1, 2006

Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " While there's no reason to doubt the accuracy of Forrester's consumer research, this statement is somwhat misleading.

Forrester 20

Forrester RSS Blogger Guidelines 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 5, 2009

The story begins with Georgia researching competitive and related blogs, planning her strategy, and then customizing a Blogger template to create just the look she’s after by replacing the header image, modifying fonts and colors, changing the layout and customizing the sidebar.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

OCTOBER 7, 2009

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization.

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

NOVEMBER 1, 2007

That makes it useful for everything from moms setting up playdates, to community organizing, to collaborative online research projects. As they describe the environment on their About Us page , "The Zanby suite of tools will allow groups to scale naturally from small gatherings to large businesses with enterprise organizational needs."

Social Media 20

Social Media Digg Media Tagging 20

WebMarketCentral

APRIL 1, 2006

In addition to direct consulting, the firm conducts primary research on best practices in marketing and selling professional services. It helps them because the get the best information available, and it helps us because it positions us as the market leaders in the area because we are leading the thinking and the field research.

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

OCTOBER 16, 2007

EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. Dale Underwood (DAU): I've been directly involved with information technology my entire career. What's your background?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

SEPTEMBER 27, 2006

If you market to marketers and want to get the word out about your products or services -- or in your quest for marketing knowledge you just want to assure that you aren't overlooking important but obscure sources of information -- check out the new directory of Advertising and Marketing Trade Publications on WebMarketCentral.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

WebMarketCentral

JULY 16, 2008

It's also helpful to provide bloggers with useful assets such as images, video, audio and research findings (with original source links if it's not your own material) that they can incorporate into posts. Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

NOVEMBER 5, 2009

What's the best tool for social media research and learning? Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? How can you maximize the business value of tools like LinkedIn and Twitter?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JANUARY 26, 2009

THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 5, 2008

And blogs have become a key source of information for executive decision makers. Provide assets the blogger can use to enhance the post, such as original research results, images, video, or the offer of an interview with a key executive or other expert. More than 60% of U.S.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

OCTOBER 16, 2005

So, here's the roadmap I would propose, based on the acronym RAPIMMR: R: Research. Armed with the raw data, discussion notes and other facts from your research, what does it mean? Based on your research and analysis of the results, develop your marketing plans for the appropriate time frame (immediate, quarter, annual).

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20