B2B Marketing Traction

JANUARY 4, 2013

It’s designed to allow people like you and me to share information that we like. Share information related to your business, but do include your opinion and your personality. If others like what we share, they share it too, and sometimes something you share “goes viral.” Be strategic yet human.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

APRIL 17, 2015

I provided some information, but they decided to hire a sales person instead of investing in marketing. Note: if you are a sole proprietor, you may not want to create a LinkedIn Company page, since you will now have to write updates for your personal profile as well as your Company page. ” Market on LinkedIn.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

NOVEMBER 4, 2011

There is no business or person’s name in the email From field. You do not include information about who you are or how you know me. for your business or you as a person. You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient?

Personalization 100

Personalization Business Email Marketing B2B Marketing 100

B2B Marketing Traction

JULY 2, 2014

The headline should be catchy and include a keyword or phrase that helps people who are searching for solutions and information on a specific topic find your post. I know from personal experience if I land on a page and only see four paragraphs, I’m less than impressed. An Eye-Catching Image that is Left- or Right-Justified.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

DECEMBER 16, 2010

You need to have a presence where your potential and existing customers and clients are and where they are connected to hundreds, maybe thousands others who will see your information as it streams onto their contact’s news feeds. Facebook company pages are secure and have no visible connection to your personal profile.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 25, 2013

This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. Contact us today for information on how we can drive marketing results for your business. Is everyone working together to achieve strategic goals?

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JULY 11, 2011

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? In the video I show you how you can set up your Facebook privacy to protect your personal information and have a company presence at the same time.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

FEBRUARY 11, 2013

Always give credit to your news and information sources. Do you have a mix of personal opinions and business messages? Be a human person behind the company, don’t hide! Establishing trust online is tricky. Here are four critical factors for building trust and maintaining it with your online marketing. Be transparent.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

FEBRUARY 23, 2015

Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Know how your audience reads email.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MAY 7, 2012

Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. Contact us today for more information on how we can help you establish a credible Facebook presence. You may not know it, but your company page already exists on Facebook. And, it’s blank.

Facebook 100

Facebook Paid Search Agency Companies Planning 100

B2B Marketing Traction

OCTOBER 12, 2012

The idea of a seller owning information that a buyer cannot access, with the power to make the sale happen when they seller wants it, is no longer real. Buyers can now access virtually all the information they need to make an informed decision on what to buy and at what price. Google’s Zero Moment of Truth.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

MARCH 20, 2015

Next, create a marketing persona for each type of person who will buy your product. Where are they and how do they like to get information? the buyer persona for each type of buyer. By understanding your potential buyers, you can learn the best ways to reach them. Do they read certain journals in print or online?

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

JUNE 23, 2014

People are inundated with messages, news and information. It’s not unusual to find that in the closest of B2B customer relationships (ongoing accounting or customer service relationships are probably the most intimate), your employees have been invited and accepted personal connections with customers on sites like Facebook.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 30, 2013

LinkedIn has personal profiles and company profiles. Contact New Incite today for information on our social media set-up, training, and outsource (we actually do it for you!) Business to Consumer marketers should start with Facebook. Need help establishing your business presence on social media? services.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

APRIL 28, 2014

On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. Too many companies keep all marketing information limited to product and service details. Ask your management team and staff to share what is posted on your Company page with their connections. SlideShare. Make your company come alive.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JANUARY 19, 2015

Engage an editor or newsletter support person. If you are constantly pressed for time when it comes to the final editing, publishing and distributing your eLetter, outsource this process to a virtual assistant or marketing support person. Contact us today for more information. Photo from Flickr by Sonny Abesamis.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

FEBRUARY 22, 2012

It’s no Secret that the Law of Attraction gets us what we want in our personal lives. For information on getting “there,” contact New Incite today. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it. Are you “there” yet?

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

MAY 11, 2015

Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use. Contact us today for more information. Brand the selfie stick so that every time they use it, they think of you.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

OCTOBER 15, 2010

You can also start with a simple online or offline survey to get feedback – some feel that their feedback via a survey is more anonymous than in person. Once you have your information, get the right people in the room to discuss what to do about it. Then get the people in the room face-to-face to discuss the feedback.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

MAY 11, 2012

Please contact us today for more information on how we can provide “new incite” for your marketing. The New York Times article also provides some words of caution – that neuroscience doesn’t have all the answers. According to Dr. Robert T. My firm New Incite offers marketing research and analysis services.

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

JUNE 4, 2015

Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Don’t include any information about location or access information such as entry and exit doors to your facility. These can be done by different employees in your company or by one person.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 13, 2012

I like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well. People buy from people they like, and blog posts that feature how you give back is a plus for your company personality. What other types of content can you recommend for B2B bloggers?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

APRIL 29, 2013

Use endorsements, but make sure the person you’re endorsing actually does a good job at the skill before you click on “Endorse.” Contact us today for more information. Recommend and endorse co-workers and colleagues judiciously. Take time to write an intelligent, thoughtful recommendation for your connections.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

JANUARY 16, 2012

Do have some personality. They are inundated with information. For more information on one-sheets and to see some sample one sheets at the end of the post, go to my previous blog entry, 5 Secrets of Creating Successful One Sheets. Do have a great headline. People buy based on emotions. What’s your story? But don’t!

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

MAY 2, 2014

I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). In this blog post I share some of my observations about the differences between the two, and what is needed to bridge the gap.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

FEBRUARY 19, 2015

She does her own marketing, and recently mentioned that students from a class she teaches keep reaching out to network with her, and she thought a Twitter chat might be a good way to connect and share information. As with all marketing, before jumping in to create a new Twitter chat, it’s important to strategize and plan it first!

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

MAY 24, 2012

Written by Jonah Lehrer, Contributing Editor at Wired, the book has some very interesting information for marketers. This was interesting to me, because as an outsource marketing professional, I see many ads that call for a person with marketing experience in the industry of the hiring organization.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

JUNE 13, 2011

The consultants also took down the web pages containing my articles that they copied – one said they had hired a ghost writer and had no idea that person copied my work. I’m sure there is a lot more knowledge out there on this topic – please share your experience and information below. The other simply apologized.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

FEBRUARY 22, 2010

Hubspot suggests that you take information from your Press Releases and create blog entries. Also ask vendors and alliance partners to submit information. This definitely mixes things up for those following a blog written by one person. How do you blog with discipline?

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

JANUARY 7, 2010

On one page we can see where we are, what each person has to do, how much we have or will spend, and what results we’ve achieved. I do this so that I can sort the spreadsheet by person responsible, by category, by date, etc. One Page Marketing Plan. Categories include print, web site, social networking, trade shows, etc.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 9, 2009

Back to Trust Agents – if you stop and think about it, as the book authors obviously did, we follow people online if they are credible ; if we can rely on their reliable information and presence manifested in frequent and regular posts; and whether or not they intimately engage us as people, not as sales targets.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

NOVEMBER 12, 2010

Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. They will like you more for the effort and you will get information you may not have known before.

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

OCTOBER 28, 2009

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I One example is a free consultation or assessment in person or on the phone. I went to the Pepperdine Business School as well! “I

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JULY 8, 2015

Some conjecture that promotional language and links to a person’s blog or website are some of the red flags in the new algorithm that filter posts. Ask questions on topics that you have an interest in and use the ensuing discussions for information that you can write about and share in your blog posts.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

MARCH 1, 2013

As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. So, is that why usage of Facebook is declining – its users feel uncomfortable with the sale of their personal information to advertisers?

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100