Anything Goes Marketing

AUGUST 7, 2007

For example, if it's a webinar that people are signing up for, provide a pic of the person who is going to speak. Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

DECEMBER 15, 2008

The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests. Let's assume that the marketer may not know all of this information just yet. Surprisingly, there will be times when a person in your database has a conflict because their umm.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

JUNE 22, 2008

This depends on your target audience as well as the type of segmentation and personalization you would like to perform in your marketing campaigns. Another consideration is to ask subscribers what type of information they would like to receive. This is definitely recommended.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

MARCH 18, 2007

The first item I would recommend is only ask for the basic information - name, email, company. For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. You should be able to take the company name and find out this information yourself.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

APRIL 17, 2006

In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). The information is also easily sortable and does not get mixed up in your more crucial email.

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. This is extremely powerful information that you can use to start up a real conversation. Business blogs have many different objectives.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

AUGUST 10, 2006

The bottom line is feel free to comment about whatever you like but make it entertaining and informative. DO NOT PUT PERSONAL AND PRIVATE INFORMATION IN YOUR COMMENT. Personally, I will edit it out. He's doing this for you (mostly). Whichever, you must respect this and comment appropriately. Calmn down - you can do it.

Tagging 100

Tagging Examples Personalization Leads 100

Anything Goes Marketing

AUGUST 20, 2006

Perhaps you were sending too many emails or they weer no longer relevant to this person. Have an email preference page in which the person can opt-out of say your webinar invites but still get your newsletter.

Opt-out 100

Opt-out Opt-in Newsletter Tagging 100

Anything Goes Marketing

MAY 26, 2007

your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. Typically you would probably only request the basic information for someone to receive your newsletter (name, email, company for B2B). If the comment is negative, have that person contacted right away!

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

APRIL 5, 2009

For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it. in B2B Marketing ”. Welcome email campaign.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 19, 2006

They may have inside information that could help the lead along in the sales process. She states that the salesperson should be able to plug in the profile of the person (industry, title etc.) as well as the type of information needed (quotes, value propositions) and all related information will be returned.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

DECEMBER 21, 2008

A definite email best practice is personalization and I believe that Twitter is just an extension of this. Have a look at Karl Roche's excellent post on Twitter for events for more information. I recommend mentioning that you will follow the person if they provide their Twitter ID.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JANUARY 18, 2009

I didn't reply via Twitter (which everyone can see) but sent a direct message (can't remember if it was via Twitter or email) letting the person know that that their customer representative would follow up with them soon. The recommended approach is to message or email the person directly or respond via Twitter to get the issue resolved.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

JULY 19, 2006

A web conversion, could be a request for some additional information, someone sending you feedback or an online purchase. The goal of this is to keep people on your website, help them find the information that they're looking for and to make this whole process very easy.

Conversion 100

Conversion Marketing Websites Autoresponders Case Study 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Marketers need to go beyond just generating new subscribers but also to ensure that they maximize the investment of these new contacts by ensuring that the profile for this contact is accurate and contains the necessary information for further segmentation.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

DECEMBER 13, 2007

when you can receive emails, what will be in them) and gives you a bit of the company's personality (which is boring by the way). This is a great idea and you can do a lot with this concept as the confirmation page is like a gateway into receiving additional information. It's brilliant as it sets expectations (i.e.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

NOVEMBER 16, 2008

In a down economy you need to work on further segmenting your campaigns and matching your communications to the right person at the right time. send should be based on a person's interest and the stage of the demand waterfall that they are in. Reduce the complexity to getting access to information on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

JULY 20, 2007

If the company is of interest, it should be fairly easy to request for additional information. The web visitor will know after a few seconds if this is something that they are interested in It's easy to request additional information and all that is required is to fill out two fields to complete the web form.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

MARCH 9, 2008

In addition, this information (email clicks) can be tracked. By tracking this information, you can have your inside sales/demand gen team follow up with these prospects on the actual date of the milestone that was outlined and ensure that they are on the path that was outlined which may include a meeting with someone from your company.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

NOVEMBER 29, 2006

Why not multitask to get your real work done and find out more information about the IBM blade server that you had your eye on. At the very least you can ask for an email address so you can send them some personalized information. If you answered "listen to what's going on in the meeting" you are 200% incorrect.

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

JULY 18, 2007

Here is something to think about - include a picture of the sales rep for that person's regions on the email and also have it on the cover letter of the white paper that they will receive. How is that for personalization? Some people may forget why they received the direct mail piece when it eventually gets to them.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

JULY 25, 2006

Blogging is fun and informative but watch what you blog about, when you blog and who you blog about. For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. It may come back to bite your bloggy ass.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

NOVEMBER 19, 2006

If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer. Why not add their picture to the email and really make it personal? He sees email as the optimal technology to do this by using transactional emails.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

NOVEMBER 29, 2006

I'm sitting here watching this great conversation (I personally liked the story about the Chilean Navy) and I'm saying "Hey, I want in on this conversation too!". How can HP make this "Change Artists" concept even better? This is an easy answer - place these videos on a blog. Anyways, great concept HP - keep it up!

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

SEPTEMBER 4, 2006

10 ways to increase blog conversions Write compelling and informative content. Blogging is all about being personal. I personally love to blog as it allows me to organize all of the ideas that I'm generating regarding business blogging, search marketing, and e-mail marketing. I have a good idea as to what I'm blogging about.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

APRIL 21, 2010

When another person (his forum handle is @TBR)chimed in to further criticize Wind he received the following rebuke from a Wind supporter: @TBR - Are you even a Wind customer? As he stated he read all the complaints but wanted to make an informed decision. From other posts I have read, you are not. Now that is a loyal community!

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

MARCH 7, 2007

:) For example, say marketing sends a prospect a new whitepaper on how to save your company money, sales should be able to see if the prospect opened the email and clicked through to the website and then follow up with that person. In this way, sales can focus on those prospects that are genuinely interested in your business.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

OCTOBER 15, 2006

Michael believes that white papers really should be without humour and personality but blogs as we know are much different and are all about being informal. After reading this book (which only took me about 3 hours to plow through) I was even inspired to think about a white paper that would be specific to blogs.

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

NOVEMBER 27, 2006

RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. ZoomInfo : Looking for contact information for a company? It will tell you how many people have subscribed to the RSS feed.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

NOVEMBER 15, 2009

EE09 Eloqua : Omniture: EVERY email must be personalized and relevant. RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won. Brilliant stuff, @Omniture. Congrats all!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

JULY 15, 2006

Just like I've found, it takes a strong commitment to keep writing interesting and informative blog posts. If someone in your manufacturing or software development section says "I want to blog" I would give that person a raise! This is the only way that it will be successful.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

DECEMBER 12, 2006

This can affect historical data that you may be tracking on a certain person. I've just finished reading a book called "3G Marketing" and found some interesting information that I'll share. The article of course plugs Google Analytics as it uses only first party cookies.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

JANUARY 16, 2007

According to Motoring File , a select number of Mini owners around the Chicago, New York, Miami and San Francisco areas were asked to submit some basic information and are then sent a keyfob (key chain item that can contain data). What if your ads on sites that your customers visit had different messaging that was personalized to them?

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 11, 2006

For example, if you're providing a free white paper, show the implied value "This Special Free Report is $19 value" and let them know how easy it is to just fill out a form and how fast they'll receive the information once they sign up.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

FEBRUARY 21, 2009

Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. It provides relevant information, it's simple and to the point.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100