KoMarketing Associates

APRIL 10, 2020

This included updating strategic marketing copy, looking at new opportunities to create inbound links to interior pages, and refreshing outdated logos and organizational contact information. If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

APRIL 10, 2018

What’s even more interesting, the second largest preferred marketing method wasn’t even marketing at all: 36 percent that they’d rather reach out to the company themselves than be marketed to. These different user attributes can be used to craft better emails catered to an individual’s interests. Drip Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Not doing so can be detrimental by making the company look unprofessional or outdated because of incorrect or missing information on its page. Updated Information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

JANUARY 23, 2018

Approximately 36 percent claim that they prefer to seek out information only when they need it, and 19 percent stated that they like to connect at trade shows. About 61 percent stated that they do when they receive detailed pricing information, and 55 percent do so when they get detailed product specs. percent).

Email Marketing 120

Email Marketing Paid Search Agency Trade Show Differentiation 120

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). This challenge is called the curse of knowledge.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

APRIL 2, 2019

According to the 2019 study of B2B content marketing from the Content Marketing Institute and MarketingProfs, 9 in 10 of the “most successful” B2B content marketers prioritize their audience’s informational needs over the sales/promotional message. Look for missing information in available answers and provide additional informational value.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. If it’s not specific enough, the user isn’t going to be interested because they don’t know what to expect. If the fields are questions the user will always know, such as their contact information, it’s pretty painless.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Ranking 152

KoMarketing Associates

MAY 28, 2020

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research. However, only 50% of respondents said that the process of gathering customer feedback was integrated into company processes.

Marketing Report 156

Marketing Report Differentiation Statistics Custom Publishing 156

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. They offer valuable information about what your actual audience is looking for from your company. External Data.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

MAY 25, 2017

These users are already familiar with your business but have yet to be enticed to provide you with their information during previous touch points. Use this opportunity to reach these users with a lead generation ad type so that they can easily provide you their contact information, especially while on the go, on their mobile devices.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Facebook Events. Don’t Forget About Influencer Marketing.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

DECEMBER 6, 2018

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.

Promotion 148

Promotion Email Marketing Marketing Report Purchase 148

KoMarketing Associates

NOVEMBER 18, 2020

Now, multiple CTAs (one utilizing a Lead Gen form) can be used depending on what the user might be interested in. With their new “ Company Engagement Report ”, users can now find the following information about individual companies: Impressions. Unlike their predecessor, these ads go beyond a simple message and a call to action.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

SEPTEMBER 8, 2020

Most people now also close their summary with a call to action and their contact information. This is the part of your LinkedIn profile where you get to pull information in from your resume. So create posts that are interesting and make people want to respond, but be cautious about going for “shock factor.” Do NOT over automate.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

JULY 17, 2019

By this mark, 38 percent of B2B customers have already developed an informal list of potential service and product providers. In addition, 46 percent have likely already evaluated which solutions would fit well with existing partners, and 42 percent have collected information on pricing/costs.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

KoMarketing Associates

JANUARY 19, 2022

These tools are often used in conjunction with ABM campaigns and can result in higher quality leads because the interest and intent can be more easily seen. There are many intent data platforms and tools out there, check out this list for more information on a few. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

OCTOBER 2, 2018

For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

OCTOBER 10, 2017

What was the most interesting finding/statistic to you in the report? “I I found it interesting that 40 percent of respondents indicated the source of information does not matter to them as long as the information is credible.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

KoMarketing Associates

APRIL 25, 2019

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. About 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017. In 2018, this percentage fell to 76 percent.

Marketing Report 137

Marketing Report Advertising Agencies Barriers Analytics 137

KoMarketing Associates

JULY 12, 2018

Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. It gives users more time to review the information and visuals. It can also cut down on customer support inquiries if users are able to find out information on their own.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

NOVEMBER 19, 2015

Those folks are a treasure trove of information about the inner workings of the biggest companies in their respective fields (engineering, legal, biomedical, etc.). UserTesting is commonly used to inform software product design, but can inexpensively provide insight into what users learn or fail to learn from your company’s website.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

KoMarketing Associates

JULY 26, 2018

Although marketers are invested in purchasing demographic data to reach out to their target audience, research shows that they are not entirely confident in the information they receive. Twenty-five percent would be willing to spend 10 percent or more than what they are investing at the moment. “As

Purchase 120

Purchase Marketing Report Data Hygiene Paid Search Agency 120

KoMarketing Associates

DECEMBER 13, 2018

More importantly, customers appear to be willing to provide more information to receive personalized marketing content. Signal recently published “The Quest for the Perfect Identity-Driven Marketer” report and discovered that seven out of 10 customers prefer content and ads that is tailored to their personal interests.

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

KoMarketing Associates

FEBRUARY 6, 2018

One of the first questions we ask when onboarding a new client is access to strategic marketing information. What type of information am I referencing? Buyer personas / any information on target buying profiles. Interested in learning more? Product marketing collateral and sales presentations. Final Thoughts.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JULY 31, 2018

It also will send you an alert if any information is missing from reviews. Claiming your listings (that may have already been created for you automatically) can ensure all the information is correct. This makes it much easier to keep track of local review pages since it’s all on one central dashboard. B2B & Local Directories.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JULY 24, 2018

That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign. We’ve buffed up our knowledge on what information to ask for and when. The information captured there affects the marketing and sales department. Having to optimize your forms might not actually be so bad.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

OCTOBER 3, 2017

It’s very easy to veer off course with the rapid influx of new information and discoveries on the web. Focus specifically on your primary objectives within the social media community, bookmarking interesting information for a more detailed investigation later in the day or during scheduled time during the work week.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

DECEMBER 7, 2017

This ensures your information is kept up to date on multiple platforms and you have a presence where your audience might be searching for you. Facebook is usually faster to update than a website, making it an easy way to notify customers about office closures, product announcements, or other news they may be interested in.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

FEBRUARY 13, 2020

Nearly 47% of marketers claim that their information is siloed and difficult to access. When it comes to B2B marketing, research suggests that it’s in a marketer’s best interest to have a sophisticated content strategy in place. Arm Treasure Data reported that silos, in particular, are hurting marketers looking to leverage data.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

APRIL 18, 2019

About 75 percent believe that these ads typically make it easier for them to find information about companies online. Clutch recently surveyed 506 people who clicked on PPC ads to learn more about why they seek them out. Statistics showed that most people (33 percent) click on a paid search ad because it directly answers their search query.

PPC 121

PPC Customer Surveys Paid Search Agency Intent 121

KoMarketing Associates

MARCH 6, 2018

. “Also, it was informative to see that while many spend less than half their budget on programmatic, the percentage they spend has been growing, and almost two-thirds of B2B marketers said they plan to increase their spending on programmatic, with 18 percent planning to increase it more than 25 percent in 2018.”.

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. This information should all be used to tailor your efforts moving forward. Build Brand Awareness & Loyalty. Promote Your Services.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

SEPTEMBER 12, 2017

Post-event, 81 percent said they still seek further information on leads. However, with the use of automated data capture throughout an event, all of the necessary information needed to follow up with leads is already captured, and marketing teams can trigger real-time campaigns to begin nurturing.”.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Doing so allows us to push the site visitor further down the sales funnel, and will hopefully get them more interested in the organization’s offerings.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

FEBRUARY 7, 2017

Furthermore, 80 percent of mobile users will browse ads they are interested in and 10 percent browse all ads no matter the content. The study found that 50 percent of mobile users are accepting of ads that are delivered based on personal interests; an additional 40 percent are open to mobile ads based on their browsing or purchasing history.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

KoMarketing Associates

JULY 30, 2019

The benefit of implementing targeted keywords into your content strategy is two-fold: Content that effectively targets a specific word or phrase will have a chance of appearing on the first page of search results – where it can be seen thousands of times by interested search engine users. Keep people (and search engines) coming back.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

MAY 12, 2016

However, I’d argue that content marketing can work for any business; you just have to go through a process to figure out what angle you can use to leverage your most interesting characteristics. Do you have a boring product, but is your company fun and interesting? Covering these areas will make almost any B2B company interesting.

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120