Marketing Craftmanship

OCTOBER 22, 2019

Think Outside the Box during Holiday Season: In lemming-like fashion, around the holidays most companies will send out a greeting card purchased from an online catalogue, imprinted with the firm’s name. Many companies don’t even bother to sign their card, or to add a personal message.)

Ad brokers 127

Ad brokers Opinions Marketing Management Loyalty 127

Buzz Marketing for Technology

AUGUST 15, 2016

Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint.

Validation 100

Validation Lead Scoring Lead Ranking Order 100

Navigate the Channel

JANUARY 3, 2022

As a bonus tip, have a few extras imprinted with your logo for handing out to other vendors that might not have brought any. Include things like alternate booth layouts that incorporate social distancing guidelines, extra sales materials, and plenty of masks and gloves for venues that might require them on short notice. Remember to Have Fun!

Trade Show 65

Trade Show Planning Personalization Guidelines 65

ClearVoice

MARCH 9, 2021

Scientists since Charles Darwin, under the classic view of emotions, have been trying to pin down the universal imprint, some fingerprints that prove all humans exhibit or recognize facial expressions of emotions without any training.

Storytelling 98

Storytelling Correlation Click Rate Youtube 98

Outgrow

AUGUST 16, 2022

Embedding a survey in email is a great opportunity to imprint your brand in the user’s minds and remind them of the benefits you provide. Embed survey in email and generate relevant leads and data – it’s an out-of-the-box solution that will cure your targeting woes. So, let’s learn more about embedding surveys in emails!

Customer Surveys 52

Customer Surveys Outgrow Tools Click Rate 52

Heinz Marketing

MAY 17, 2019

I was young when these principals were imprinted on me and so I thought every customer service experience should be like the one you’d get at Nordstrom. It seems like yesterday and forever ago. The content is priceless and timeless. I have to say though, Nordstrom kind of ruined me for all others.

Merchandising 104

Merchandising Opinions Training B2B Sales 104

Single Grain

AUGUST 31, 2023

Jeff Bezos, the maestro of Amazon, orchestrated a revolution in commerce, leaving an indelible imprint on the way we shop and interact with the digital marketplace. High-end fashion might be synonymous with fleeting trends, but the Bernard family has weathered the storm by remaining rooted in their craft.

Marketing AI 52

Marketing AI Marketing & Strategy Amazon Domain 52

chiefmartech

JANUARY 26, 2020

From that point forward, the wisdom of his model was forever imprinted on my brain. I found myself reliving the train wreck of my strategic blunder in his simple but profound illustrations of disruptive innovation dynamics. The corner we had backed ourselves into… Was.

Work Management 105

Work Management Marketing Management Case Studies Custom Publishing 105

Vidyard

DECEMBER 10, 2020

Winner: IMPRINT Group – It’s rare to see a B2B brand be so authentic, transparent, and vulnerable. Runners-Up: InVision, Lightico. Honorable Mentions: Trimble, No Lift Install. The Storyteller: Exceptional use of Storytelling, Humour, or Emotion in Video to Engage Audiences in New Ways .

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Content Standard

JANUARY 9, 2018

In general, journalistic newsletters should be seen as smaller publishing imprints related to the larger, more general brand newsletter. There are a handful of consistent themes among successful journalistic newsletter imprints. Image attribution: Green Chameleon. Newsletters should be written by humans, not RSS feeds.

Newsletter 63

Newsletter RSS Custom Publishing Eye-Tracking 63

B2B Marketing Traction

APRIL 16, 2012

Imprinted on giveaways for trade shows? Some parts of a horizontal logo can become illegible in a thumbnail. Read my previous post on this, Why a Square Logo is Better for Online Marketing. Promo items. Will you have the logo embroidered on shirts? Make sure your logo will transfer to these formats.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

KoMarketing Associates

MARCH 7, 2017

Unique domains and total links linking to website (in addition to the overall link imprint, a list of websites linking is important). Content assets generated, pages optimized, content reviewed and optimized (i.e., keyword strategy applied). SEO Trend Analysis.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Martech Advisor

DECEMBER 23, 2019

Multisensory experiences help brands break through the clutter and make an impact that is felt and retained at a deeper human level because it imprints on more of the brain, creating a more powerful memory. More than any other medium, experiential can fully immerse audiences in an experience using all the senses.

Trends 99

Trends Interactive Marketing Cross-Selling Advertising Mediums 99

Valasys

SEPTEMBER 20, 2023

Consider the power of relatability, the inspiration your narrative may provide, and the imprint it will make on the hearts and minds of your audience. It keeps customers not just interested in your brand but also leaves an indelible imprint long after a transaction concludes.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Navigate the Channel

JANUARY 23, 2018

Modern automation platforms allow you to imprint cursory personalization modifiers into a repeated message for a more sophisticated communication. If you find a message that resonates with a certain buyer profile, that message should be repeated. Many companies forego marketing automation because they believe the technique is see-through.

Marketing AI 62

Marketing AI Automation Marketing Automation Services Top of Funnel 62

ClickZ

FEBRUARY 7, 2020

A blended brand experience calls for customer service and relationship building with serious investment, dedicated to imprinting positive experience, changing feelings, and delighting customers with added value. Marketing of the future won’t be able to stay separate from CX.

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

Hubspot

MAY 10, 2017

Involving the viewer in the process of actually performing CPR in this way is much more visceral -- and it certainly imprinted the basics of CPR on my own mind, in a way that I can't imagine would be possible with other media types. 3) Deloitte | Will You Fit Into Deloitte?

Video Marketing 101

Video Marketing Examples Creativity SME 101

B2B Marketing Traction

JANUARY 16, 2014

They take a lot of pride in making their imprint on a business or marketing campaign. Leadership skills and passion might be the driver to turn the department around and improve morale. Strong Leader. Marketing folks are a curious lot. Egos and “cool designs” can override what is best for the business or even the customer.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

NuSpark Consulting

JUNE 2, 2016

Your personas bear a heavy imprint from those who speak the loudest and with the greatest self-assurance within your organization. When you created your buyer personas, you probably didn’t gather input from your customers. You cobbled them together based on internal thinking. The result?

Buyer Personas 100

Buyer Personas Conversion Buying Cycle B2B 100

Marketing Insider Group

MAY 17, 2011

To adapt to the role, I had to reprogram about 15 years of marketing imprinting from my memory. A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago. Rude awakening. Not the fundamental skills that stand behind marketing. No, it was something entirely more primitive.

Trust Marketing 100

Trust Marketing B2B Marketing B2B Marketing & Strategy 100

Contently

APRIL 6, 2017

Through Lenny Letter’s email, its online site, and the April 2016 deal with Random House to start a publishing imprint, the publication remains a way for women with traditionally marginalized voices to hold a megaphone in the media. “A lot of women feel really powerless right now,” Dunham said.

Media 90

Media Burn Rate Newsletter Advertising Agencies 90

Seismic

APRIL 11, 2019

Getting to put my own imprint on the marketing department leads to my work echoing throughout Seismic in a way a CEO’s work never could. Being a CMO may seem to be a higher-risk endeavor than before in 2019, but it is ultimately rewarding and exciting in a unique way compared to being a CEO.

CMO 61

CMO Peer-to-peer Enterprise Management Work Management 61

KoMarketing Associates

AUGUST 26, 2014

Unique domains linking to website (in addition to the overall link imprint, a list of websites linking is important). Contacts researched, contacted, and communicating with/added to network (via social media). Content generated, pages optimized, content reviewed and optimized (i.e., keyword strategy applied). SEO Trend Analysis.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Vidyard

DECEMBER 10, 2020

Runners-Up: InVision, Lightico Honorable Mentions: Trimble, No Lift Install The Storyteller: Exceptional use of Storytelling, Humour, or Emotion in Video to Engage Audiences in New Ways Winner: IMPRINT Group – It’s rare to see a B2B brand be so authentic, transparent, and vulnerable.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Ledger Bennett

DECEMBER 11, 2020

What if you could get all the experience, product/business knowledge and creativity held within external partners built within an in-house agency framework; way more cost effectively and with the product and business knowledge inherently imprinted within your team DNA?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 52

Ledger Bennett

DECEMBER 11, 2020

What if you could get all the experience, product/business knowledge and creativity held within external partners built within an in-house agency framework; way more cost effectively and with the product and business knowledge inherently imprinted within your team DNA?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 52

Marketing Craftmanship

SEPTEMBER 1, 2015

Think Outside the Box during Holiday Season: In lemming-like fashion, around the holidays most companies will send out a greeting card purchased from an online catalogue, imprinted with the firm’s name. Many companies don’t even bother to sign their card, or to add a personal message.)

Ad brokers 100

Ad brokers Business Loyalty Opinions 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Andrew Seibert , Managing Partner of Imprint and Chairman of the Content Council, is deeply ingrained in the content marketing community. Some actionable tips include leading with verbs, not nouns, cutting copy length, reading copy out loud, and ensuring your content is concise, informative, and attractive.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Buzz Marketing for Technology

JUNE 27, 2008

APOSDLE is a 48 months research and development integrated project partially supported by the European Community under the Information Society Technologies (IST) priority of the 6th framework programme for R&D (contract no. IST-027023).

RSS 100

RSS Paper Conference Training 100

Mailmunch

MARCH 2, 2021

This is when the subscribers think about you the most, and the email will imprint your brand on their minds. A common best practice to send out these welcome emails is as follows: First email: No matter what your business is, this has to be sent as soon as someone opts for your email.

Psychographics 58

Psychographics Business Opt-out CAN-SPAM 58

LeanData

JULY 16, 2015

Smart companies look for ways to imprint a culture that highlights their values,” said Leslie Berlin, the historian for the Silicon Valley Archives at Stanford University. And the reason says something important about how a young startup decides to go about creating a work culture and establishing company values. It’s a symbol.

Startups 73

Startups Amazon Paid Search Agency B2B Sales 73

Webbiquity

JUNE 11, 2012

Christopher Wallace is Vice President of Sales and Marketing for Amsterdam Printing , a leading provider of custom pens and other promotional products such as imprinted apparel, mugs and customized calendars. Whatever they decide could spell major changes for the company’s forecast.

Facebook 100

Facebook Social Networks Network Marketing Ideal Customer Profiles 100

Marketing Interactions

JANUARY 30, 2017

Yet repetition (in a progressive way) is what imprints on the minds of our audiences, leading them to adopt a new way of thinking with our help. I think one of the reasons that campaigns have yet to die is because marketers get bored. Telling a continuous story over a longer-term buying process can feel repetitive.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73

DivvyHQ

APRIL 23, 2019

For a clothing line, they are no fuss on the digital imprint. Their Spring/Summer 2018 collection was immediately defined as street fashion with its trendy graphics and provocative taglines, which are loved by multiple generations. Their website starts out as an all-white page with black text. But maybe simple is better.

Personalization 91

Personalization Brand Identity Branding Bundling 91

PureB2B

JANUARY 30, 2017

This entails listing all possible behaviors you can leverage to initiate engagement among your leads—from online clicks to download, signups, and just about any online imprint they leave. Track your customer behavior. Make sure that you have the appropriate analytics tools to collect relevant data.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Effectiveness 62

Marketing Insider Group

SEPTEMBER 30, 2015

“When you’re a brand looking for a content partner, there are many attributes to keep in mind but a few come to the forefront,” says Georgia Galanoudis , managing director, Imprint, a Sullivan Content Lab.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management Content Marketing 100

PureB2B

JANUARY 30, 2017

This entails listing all possible behaviors you can leverage to initiate engagement among your leads—from online clicks to download, signups, and just about any online imprint they leave. Track your customer behavior. Make sure that you have the appropriate analytics tools to collect relevant data.

Lead Ranking 67

Lead Ranking Lead Scoring Sales Qualified Leads Effectiveness 67