Lenny's Newsletter

AUGUST 13, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Hubspot

MARCH 23, 2020

Your colleague is working from home today, so you Slack him to let him know when the piece is ready. Additionally, a virtual conference enables you to create a product — recordings from your conference — that you can continue to share and use as a lead generation tool for months and years after the initial live launch. Image Source.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

SalesIntel

NOVEMBER 17, 2022

Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization. Tailor your Message to How Your Product Solves a Problem. There are several common marketing pitfalls that need to be avoided by EdTech startups.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Hubspot

NOVEMBER 27, 2023

Coffee makers are the most represented product that needs TLC. On the agenda: Local governments are using Right to Repair laws to enforce sustainable manufacturing and product fixability. Why not repair work? Add another revenue stream by unbundling YouTube, and curating a search-friendly database of vetted video tutorials.

Work Management 49

Work Management Bundling Business Curation 49

Hubspot

DECEMBER 17, 2019

How does customer segmentation work and how do you use it? Let's say you're starting a winter holiday campaign that involves a sale on your most popular products — you might consider location and buyer behavior segments to see who to market to, and how. Consider this post by HubSpot on Instagram: View this post on Instagram.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Hubspot

JANUARY 26, 2023

If you become a digital entrepreneur, you’ll find many opportunities to work your way up. Startup costs are cheaper. You can start a YouTube channel and build social media accounts for free. Research which model works for you and what your state requires new businesses to file. Marketing costs are also lower. Partnership.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. She occasionally posts about work culture and thought leadership.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

accelerate agency

JUNE 30, 2021

With the shifts towards remote working caused by the Covid pandemic, more and more businesses are looking for innovative, cost-effective solutions to improve their efficiencies and stay one step ahead of the competition. For example, you may be making waves with your latest SaaS product but don’t have the knowledge to promote it.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Hubspot

OCTOBER 22, 2020

It's no secret that people who live in startup-filled cities have seen some of the wildest brand names. This is especially true in Australia, which hosts startups from Sydney to Melbourne. These cities are the founding place of uniquely named startups and major brands like Sukin, Canva, and Billabong.

Paid Search Agency 89

Paid Search Agency Companies Startups Advertising Agencies 89

Hubspot

AUGUST 21, 2023

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. The proposal helps you sell your product or service rather than your business itself. Pricing is where things can get a bit tricky, as you don't want to under or over-price your product.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. Do a Free Product Giveaway or Contest. Create YouTube Videos. Do a Free Product Giveaway or Contest. Create YouTube Videos.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Hubspot

JANUARY 17, 2018

Bowery Capital Startup Sales Podcast. After a long day at the office, Netflix is usually more appealing than cracking open a sales book or streaming a sales training video on YouTube. Along with sales leaders like Dave Kurlan and Trish Bertuzzi, you’ll hear from former FBI agents, Stanford University professors, and startup CEOs.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Hubspot

JULY 18, 2019

Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Although few people have the time or patience for this type of tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done. Let’s take a look. Facebook Ads.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

FEBRUARY 20, 2017

These are just a few examples of how brand names have been worked into our common vocabularies. It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. Four Brands That Replaced Product Names. 1) YouTube. What Is Verbification?

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Outgrow

MARCH 11, 2020

If you're using inbound marketing to grow your SaaS company, then paid marketing channels is one way to drive awareness of your business and put all that great content to work. If you're a startup, then Google Ads could be an excellent customer acquisition platform for you. But how do you know which designs work best for you?

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Hubspot

FEBRUARY 3, 2020

With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising. If you're less familiar with this form of advertising, it allows you to submit a video-based ad to a service like YouTube or Facebook. Another perk?

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Hubspot

NOVEMBER 15, 2021

For instance, if you have considerable experience in SEO, you might try offering your insight to help startups improve their websites and organic search engine ranking. Print on demand (POD) sells your artwork on products like phone cases, coffee mugs, t-shirts, and more. eBook Writer. Seller on Etsy, eBay, or Amazon.

Amazon 67

Amazon eCommerce Cold Calling Consulting 67

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. Why It Works. Why It Works. Employees can have up to 10X as many followers on social media as the companies they work for, and content shared by them receives as much as 8X the engagement.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

SnapApp

JULY 11, 2017

Research conducted by HubSpot made it clear that salespeople are no dummies. Buyers are posting pictures of their purchases, YouTube videos of themselves opening products, Jing tutorials of themselves using software. . At this step, your content should be highly educational and more brand- and product-agnostic. .

Buy 70

Buy Process B2B Peer-to-peer 70

Mailmunch

APRIL 26, 2021

If you’re smart, you can integrate your email marketing tactics with your content strategy so that they complement each other without too much extra work. In this sense, your content marketing strategy should work to help your email marketing in two ways. Read on to find out how. How Do Email Marketing and Content Marketing Converge?

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Hubspot

JUNE 26, 2019

With WordStream Advisor, you can activate the “20 Minute Work Week” tool which will take a short time to analyze PPC campaigns and send recommendations on how you can improve your campaigns. Each membership also comes with biannual product training sessions with Optmyzr reps. SEMRush four pricing plans. Acquisio Turing.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Belkins

FEBRUARY 21, 2021

No matter whether you prefer Hubspot or other platforms, automation should become your primary lead generator aiming to facilitate your email marketing skills, beat the competitors , and nurture your potential clients. Here are the most popular content types that work really well in the B2B segment. Create Engaging Content.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Startups Magazine) Over 90% of brands utilize social media for marketing. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

EveryoneSocial

JULY 20, 2020

But the goal of LinkedIn Company Pages is to provide a way for your organization to stand out and be a central place for your customers, fans, and employees to stay connected, learn, and discover more about your organization, services, or products. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

TrustRadius Marketing

APRIL 13, 2022

Small businesses and startups that don’t have teams for digital marketing and monitoring social media networks would benefit from using agencies. Their mobile app works with both iOS and Android. Design degrees are very intensive and Adobe products are the number one standard. For YouTube, you want to have higher-quality ads.

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

SEPTEMBER 26, 2019

Once you get to know what your target audience is interested in and what they love about your products, incorporate those ideas into your content. Being a business that’s inconsistent with its message, products, and goals can lead to a loss of revenue. In fact, 61% of employees feel burnout at work. Be willing to learn more.

Tips 73

Tips Business Customer Satisfaction Work Management 73

Atomic Reach

MARCH 18, 2019

She is passionate about making businesses more productive with PPC. As a PPC expert who uses automation and data, his goal is to provide top-notch consultancy to the businesses thus making them the best places to work. She is now working within the Bing team at Microsoft using SEM techniques to improve digital marketing strategies.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

TrustRadius Marketing

OCTOBER 27, 2022

It can both be your company’s safety net when work gets frustrating as well as a system to streamline daily workflow. Their teams can gain insight into the products and companies through customer reviews. How does ERP Software Selection Work? What is ERP Software? What is Your Budget? Common Team Needs Your Team May Have.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Single Grain

NOVEMBER 3, 2023

If you’ve never heard of product-led growth, then you’re in the right place. PLG is a strategy many companies are adopting to generate more growth, traffic and people using their product as the primary vehicle for expansion. The strategy here? Another sterling example of PLG is Dropbox.

Enterprise Management 52

Enterprise Management Product Lead Ranking Work Management 52

Hubspot

MARCH 23, 2015

Mikael Cho has founded a number of companies over the past eight years, including the freelance professional network Crew where he currently works. Why You Shouldn''t Work Set Hours ". " How Side Projects Saved Our Startup ". Startup Suicide a Brief Guide to First Mover Stupidity ". " His insights deeply resonate with me.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Hubspot

FEBRUARY 12, 2020

Although a small business probably can't add a major feature to their product just because of a holiday, this is a good example of how you can theme something related to your product, such as your website, around a holiday temporarily. Here's how it works. pic.twitter.com/P6oy35fHmp — Messenger (@messenger). February 13, 2018.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Optinmonster

FEBRUARY 27, 2024

If you have worked in marketing for a while, you know that growing a business organically is tough. It lets you easily create bots that work 24/7 and engage with prospects even outside your business hours. Growth Hacking Tools for Customer Activation The growth hacking tools in this section aim to get customers to use your product.

Marketing Automation Services 88

Marketing Automation Services Budget Programs Tools Work Management 88

Atomic Reach

JANUARY 3, 2019

Currently, she works as the Chief Content Officer for MarketingProfs. Over the past two decades, Brenner honed his approach while working with Nielsen, FullTilt, ICR, SAP, and NewsCred. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JULY 1, 2020

Around the same time, remote work grew more than ever before. As companies quickly began to pivot to remote workspaces , video marketers were left wondering how they would create content with the same production level as something filmed in a brightly lit studio with professional equipment. Create a video production plan.

Hubspot 100

Hubspot Work Management Marketing Management Video Marketing 100

OutboundView

FEBRUARY 28, 2019

If your understanding of your target audience or ideal client profile needs work, then use these two powerful, simple tactics to master and understand your ICP: Make a list of your existing client base, enrich their data, and map their buyer journey. Interview your best clients about their experience with your product or service intimately.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Metadata

DECEMBER 3, 2020

Have fun, and I’m going to make an effort to speak slow because that is something I am working on. That’s where I try to help, and it’s worked out pretty well, in a couple of companies like Segments, Drift, or Gorgeous most recently. In full disclosure, work with you as well. Gil Allouche: That’s it.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52