The Lead Agency

APRIL 14, 2024

More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

APRIL 30, 2018

Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? Even though those omnipresent bubble CTAs could get on your nerves, YouTube decided not to get rid of them entirely. 8 Types of CTAs you Should Be Using in Your YouTube Channel. or “Watch my next video!”, million subscribers.

Youtube 73

Youtube Advertising Channels Lead Scoring Lead Ranking 73

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. The 10 Most Watched YouTube Ads of 2017.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Navigate the Channel

JANUARY 8, 2024

These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. In a world saturated with similar products and services, stories set brands apart. For more on video’s value, consider HubSpot’s video marketing guide or these insights from U.S.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. It might seem like grassroots marketing is about creating viral content, however, no grassroots campaign started that way. Create YouTube content. Start hyperlocal. Include visuals. Support a cause.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Hubspot

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. See what HubSpot marketing experts are saying, below. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. It can be as simple as that.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Navigate the Channel

JUNE 19, 2023

Initiate a Challenge or Contest You may have participated in a social media challenge yourself or know someone who’s always on top of whatever is fresh in the viral-challenge world, so you know the power of a challenge. Challenges boost engagement, create user-generated content, and cleverly promote your company and your products.

Social Media 65

Social Media Media Curation Content 65

Convert

MAY 31, 2022

But it wasn’t just the product that made people buy. Selling angles sell products. When you look at your creative product positioning through the lens of something as rigorous and tangible as A/B testing, you can demystify creative product positioning and no longer wonder if your audience is “buying” what you’re selling.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. 68% of customers say that they follow brands on social media to stay informed about new products. Research says that 76% of customers are likely to purchase products they see in a brand’s social media post.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

The Effective Marketer

NOVEMBER 4, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Kristina actively posts about product content strategy, content design, and UX writing. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

JULY 18, 2023

The point of both is to get the word out about your product or service. The role of advertising and content marketing in finance At one time, advertising was the main tool companies had to inform customers about their service or product. Amid the #MeToo movement, the Peloton ad went viral for its alleged sexism.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Hubspot

JUNE 11, 2020

Before you decide to implement live video planning and production into your strategy, you'll need to learn more about this content's consumers, how often they watch this content, and which platforms they primarily use to stream it. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. B2B content creators should seriously consider creating videos and uploading them to Youtube.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

MARCH 25, 2011

YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made.

Viral Marketing 28

Viral Marketing Video Marketing Best Practices B2B 28

Hubspot

MARCH 4, 2011

So, you’re going to make a “viral video.” You’re going to post it on YouTube and Facebook. The truth is you are more likely to wake up with your head sewn to the carpet than to see your next marketing campaign (video or otherwise) “go viral.” 3 Simple Examples of Going Viral.

Viral Marketing 28

Viral Marketing Mobile Advertising Webinar Metrics Youtube 28

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. If you create viral video content that people like to watch, more of them will share them on social media. An example would be these search results for ‘how to increase productivity’.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. million views on YouTube.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And helping them book a meeting to learn more.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

SmartBug Media

FEBRUARY 1, 2019

But in all seriousness, almost 50 percent of internet users look for videos related to a product or service before visiting a store, according to HubSpot’s Ultimate List of Marketing Statistics for 2018. Let’s begin with the “why”: Video can be used to explain difficult or complex products and services. Okay, okay, it’s 2019.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. One thing to keep in mind is that YouTube is very strict about the use of copyrighted material.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing. Cause Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

JULY 5, 2012

In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. First of all, what a frustrating question; virality can never, ever be guaranteed.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Mailmunch

APRIL 27, 2021

According to HubSpot Research , four of the top six channels on which consumers watch videos are social media channels. . Back in the day, YouTube offered six-second ads – a concise and captivating way to gain attention. YouTube relies on in-stream ads. It has become central to your outreach and campaign efforts.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Hubspot

SEPTEMBER 21, 2010

These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. YouTube HD Camera Trick Challenge- Samsung. Will It Blend?

Viral Marketing 28

Viral Marketing Video Marketing Examples Mobile Marketing 28

Hubspot

AUGUST 2, 2018

You can create engaging ads in multiple formats and target people who actually need your product or service. If you don’t know what Facebook’s collection, dynamic, lead, or messenger ads are, here’s a quick rundown of them: Collection Ads promote your products, allowing potential customers to learn about your product without leaving Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Metadata

JULY 21, 2022

It attracts users looking for new ideas and products. Professional audience: If your products are for teens, LinkedIn may not be the platform for you. In fact, one HubSpot study finds that LinkedIn ads drive a 6.1% YouTube is the world’s second-largest search engine and its third-most visited website.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. We published video content on YouTube, Facebook, and on Instagram Stories.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

APRIL 14, 2011

How to Use YouTube To Increase Sales. Things like: How your products are packaged. These basic videos will probably not go viral but they are great to embed on your FAQ pages. Sure I lucky and the bandanna folding video got a little viral. This will show up as a clicakble link on YouTube. How to combine orders.

Youtube 28

Youtube eCommerce FAQ Viral Marketing 28

Hubspot

JANUARY 26, 2023

You can start a YouTube channel and build social media accounts for free. Remember, going viral can lead to sales. Whether you’re selling your products on a personal website or a platform such as Amazon or Shopify, you’ll need a place where customers can browse and purchase. You don’t need to rent a storefront to get started.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Hubspot

SEPTEMBER 8, 2014

The reality is that m any companies make products that are just plain boring -- but just because a product may be dull doesn''t mean its marketing has to be. So w hen viewers have one or more of those reactions, they want to share that experience with others -- regardless of whether or not the product is boring. 1) Tipp-Ex.

Campaigns 28

Campaigns Product Paid Search Agency Advertising Agencies 28

Hubspot

FEBRUARY 10, 2021

YouTube, launched in 2005, the second most visited website in the world. In fact, YouTube is the second most popular channel for businesses sharing video content. In fact, YouTube is the second most popular channel for businesses sharing video content. How To Get More Views on YouTube For Free. Image Source.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Hubspot

SEPTEMBER 15, 2020

Here, let's dive into six common use cases for live streaming, as well as how some major brands use live streaming to promote new products or reach new audiences. For instance, if you feel the questions are going to be product-specific, consider asking a Product Manager or Product Developer to answer questions.

Examples 101

Examples Ad Building Brand Identity Branding 101