Hubspot

JANUARY 17, 2018

Best Sales Podcasts. Sales Gravy. Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast. Sales Pipeline Radio. Make It Happen Mondays -- B2B Sales with John Barrows.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. Bringing us back together. Bodnar balked at that.

Marketing Automation Services 100

Marketing Automation Services Communities Hubspot Enterprise Management 100

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Focus on building value for customers over driving sales. Add more value, and the sales will come.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

MARCH 26, 2020

To create the optimal customer experience, it's undeniably critical your sales and marketing teams are well-aligned. Before calling a sales rep, your prospect decides to read numerous blog posts on your website. She also downloads an ebook, watches your company's YouTube videos, and even chats in a few of your community forums.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

Webbiquity

AUGUST 18, 2020

A tool to manage and produce conferences, workshops, and other virtual events. Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Vidyard

APRIL 21, 2020

Global organizations, including Ceridian , HubSpot , and Zycus , have turned to video to power marketing campaigns, accelerate sales deals, support customer communications, and disseminate vital company information quickly and securely. HubSpot: Drives Global Sales Performance by Embracing Personal Video .

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Hubspot

OCTOBER 15, 2019

While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier. Ideally, your CRM should serve as the core hub to all of your sales activities, and integrations serve as the supporting cast making your central software even more powerful. Email Integrations.

CRM 68

CRM Process Work Management Marketing Management 68

Vidyard

APRIL 21, 2020

Global organizations, including Ceridian , HubSpot , and Zycus , have turned to video to power marketing campaigns, accelerate sales deals, support customer communications, and disseminate vital company information quickly and securely. Read more about Ceridian’s story.

Enterprise Management 65

Enterprise Management Organization Work Management Video Marketing 65

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. She dusted off her rap skills to book the meeting and showed a lot of personality in the process. Get Personal, Get Noticed.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Webbiquity

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Practice Proper Channel Management. An effective way to circumvent this problem is to practice proper channel management. Order the product on their home laptop.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. Awareness-driven reputation management.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. This will be essential in convincing buyers to invest in your products. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. It helps you manage all your sales and customer relationships in one place.

Case Study 90

Case Study Case Studies Work Management Studies 90

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. Email Marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Top Rank Marketing

DECEMBER 1, 2023

31 percent of chief marketing officers have indicated that they plan to increase investment in influencer marketing over the next 12 months in order to boost customer attention, with 35 percent pointing to sponsoring or organizing live events, and the same amount looking to spend more in social commerce — some of the findings included in newly-published (..)

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Hubspot

APRIL 20, 2020

Let's take a look at the favorites of HubSpot content marketers. This absolutely ridiculous series of webisodes that ultimately led to a full-length feature film was hilarious, entertaining, memorable, and still highlighted Pepsi products despite having its own plot line. Pepsi Max's Uncle Drew. Nike "Show Them What Crazy Can Do".

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

chiefmartech

JANUARY 1, 2024

And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? How to Find a Perfect B2B Sales Lead? Resort to various automation tools mentioned below to streamline this process. Update Your Existing B2B Sales Leads Database. This is why prospects are very likely to hang up on a sales manager.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool. You can also see if a prospect has watched the video in HubSpot's tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Hubspot

FEBRUARY 24, 2020

Even if you aren’t a seasoned social media manager, you are probably more social media savvy than you think. While your marketing team does a great job maintaining your brand’s overall presence on social, implementing social media into your sales strategy can lead to impressive results. Implement the tactics below instead.

Social Media 86

Social Media Ideal Customer Profiles Media Marketing & Strategy 86

FunnelEnvy

DECEMBER 26, 2023

Even for relatively simple business models, this process has many variables. Helping simplify the overwhelm is where Funnel Envy can help. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). We all know that engagement is good.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Hubspot

AUGUST 25, 2022

As anyone in sales knows, there is nothing worse than a sales slump. Experiencing a sales slump can make you question your ability, or worse, your entire career. Experiencing a sales slump can make you question your ability, or worse, your entire career. Are your current actions in line with your typical sales activity?

Work Management 77

Work Management Cold Calling Marketing Management Cross-Selling 77

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Convince & Convert

JANUARY 19, 2014

The Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found: B2B customers will contact a sales rep only after independently completing 60% of the purchasing decision process. And back then, the whole funnel really was controlled by the sales rep.

B2B Marketing 143

B2B Marketing Work Management Top of Funnel Marketing Management 143

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. She dusted off her rap skills to book the meeting and showed a lot of personality in the process.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

Contently

APRIL 4, 2023

Bottom-of-funnel content conversion rates (i.e., completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) To calculate, divide total bottom-of-funnel content page views by the number of conversions. The good news is you can level up your team’s knowledge for free.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

OCTOBER 11, 2022

Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. Without a solid pulse on how consumers discover, consider, and ultimately decide to purchase products and services like yours, you're bound to sell both departments short. Let's dive in.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

Outgrow

SEPTEMBER 12, 2022

The most important goal of demand generation is to create interest in a product or service. Your goal is to drive awareness and demand for a product or service in the B2B domain. . Also, users are able to see how Outgrow uses their own products to build demand-gen tools for their own business. Podcast – HubSpot.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Heinz Marketing

OCTOBER 4, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another exciting episode of Sales Pipeline Radio.

Top of Funnel 115

Top of Funnel Account Based Marketing Communities Cross-Selling 115

Optinmonster

APRIL 4, 2024

Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use. HubSpot HubSpot combines the power of CRM software with email marketing. How to Choose the Best MailChimp Alternative 1. Constant Contact 2.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101