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Is paid social advertising still worth it in 2023?

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Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. My next move? Facebook: $102.02

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

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Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy. Need support?

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Social media management costs for businesses in 2022

Sprout Social

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. We’ll walk you through what is normally included in the cost of social media management, how the cost of agencies compares to freelancers and the average amount a business should spend.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The end result?

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Ahrefs

Confessions of a B2B Marketer

For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin. What is your customer acquisition funnel and how can paid social fuel this fire? What did we learn? Do you really need to do it?

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Well, it depends on your goals, your audience, and your product or service. For this, you need to offer additional value for the influencer (other than cash), and have a truly remarkable product or service.

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Best B2B Marketing Campaigns – With Actionable Examples

Directive Agency

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Most importantly, it hits the B2B marketing KPIs the company is looking for. No company does this better than Clickup.