Martech

MAY 3, 2022

There’s a good reason you feel overwhelmed by the marketing technology out there. COVID-19 had produced initial consternation in the marketing tech community. As platforms consolidate, they become willing hosts to app partners (HubSpot has doubled its number of app partners since the pandemic began.). And why not?

Marketing Management 112

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 112

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. It’s hard to explain why this is such an incredible time of technology-powered transformation in marketing in a few brief remarks. I have no idea if it was parody or real.

Trends 99

Trends Aggregators Long Tail Marketing Startups 99

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use paid media to drive inbound efforts.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. HubSpot provides a CRM for free. But what do these measures entail?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SmartBug Media

AUGUST 24, 2022

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? and “What makes up an inbound marketing campaign?”.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

nDash

MAY 10, 2021

Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. All you need is the root keyword to start building a list of content ideas, long-tail keywords, and more. Keywordtool.io. Übersuggest.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. If you’re a marketing agency, your idea list might look a little like this: Content marketing to get leads.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

chiefmartech

DECEMBER 27, 2021

But the circumstances that catalyzed this punctuated equilibrium of marketing’s evolution have been hard for so many in so many ways. I know, I didn’t publish a 2021 version of the marketing technology landscape. And in every team too: Marketing and sales aren’t even the most app-laden teams.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. They are especially useful for building and directing an effective content marketing strategy. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

DAGMAR Marketing

APRIL 15, 2022

Google holds the highest market share of them all at over 90 percent. percent of search terms on Google are long-tail keywords ( Backlinko ). SEO & Marketing Agency. What should I know before working with a marketing & SEO agency? link] (HubSpot). There are over 160 search engines in the world.

Statistics 94

Statistics SEO POS Lead Scoring 94

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Don’t ignore low-volume and long-tail keywords.

SEO 121

SEO Top of Funnel Buyer Personas B2B 121

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

G2M Solutions

SEPTEMBER 12, 2017

And this time its a big change which has some significant implications for B2B Marketers. The following article was published in September 2017 by HubSpot. Optimising blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that.

Long Tail Marketing 76

Long Tail Marketing SEO Marketing & Strategy Keywords 76

Hubspot

JUNE 5, 2019

Below is a list of five tips that ecommerce marketers can use to gain an edge on competition without overspending. I know, you're an ecommerce marketer, but stay with me here). Identify and expand on long-tail keywords. Ecommerce PPC. Balance out broad and ultra-specific keywords. They will catch a great deal of fish.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Hubspot

OCTOBER 27, 2010

Instead of entering an existing industry and fighting for market share, create a brand new industry. In Kim and Mauborgne's metaphor, a red ocean represents existing and competitive industries where lots and lots of people are fighting for limited market share; picture sharks in a feeding frenzy. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. This, however, doesn’t seem to have significantly impacted the success that individuals can achieve by applying this content marketing tactic. Want to create a blog, but not sure where to begin? The post Does Your Website Need a Blog?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

SmartBug Media

JULY 27, 2020

There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. To start optimizing, each webpage should focus on one targeted, long-tail keyword search term. First, start by analyzing which tools and resources you have available to help you with the process. Page title.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

chiefmartech

MAY 12, 2020

Last month, I published the latest marketing technology landscape. While the arguments for consolidation make sense on a lot of levels, the empirical evidence to the contrary — at least with regard to the total number of apps in the market — is undeniable. I’ve drawn it as a long tail. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

MARCH 3, 2020

What is local search marketing? Local search marketing is the process and tactics you use to reach your local audience online. This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Local search marketing is all about raising brand awareness in a certain area.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? They can even help in your social media marketing efforts.

Marketing AI 92

Marketing AI Work Management B2B Marketing Management 92

Outgrow

SEPTEMBER 23, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Scott Brinker for our monthly podcast – ‘ Marketer of the Month ’! Scott has been regarded as one of the world’s foremost thought leaders in the field of marketing technology. . An upcoming marketing trend is. Thanks for joining us, Scott.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Assess your marketing team.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. B2B Content Marketing Stats You Should Know.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

DECEMBER 22, 2020

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. Avoid paid keyword traps. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . Use this time taking any one of their content creation courses , which include courses on content writing as well as content marketing. Semrush Content Marketing Toolkit Course .

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Consistent output means that you're doing content marketing, and you're doing it right. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO. means consistent output of content.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Televerde

DECEMBER 1, 2020

You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Broad keywords like “AI in marketing” work well for building awareness about your brand and offering solutions to pain points without providing any promotional content. Long-form thought leadership content is key.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

SEPTEMBER 19, 2017

So, where you might have 20 different blog posts about different aspects of using Instagram in your marketing, a pillar page is an overview guide to all aspects of a particular topic. You want the topic of a pillar page to be broad enough to write a pillar page and come up with several more specific keywords related to the broader topic.

Long Tail Marketing 75

Long Tail Marketing Keywords Buyer Personas Hubspot 75

Hubspot

JANUARY 24, 2020

To illustrate, the header tag referred to in this post is the title, " The Ultimate Guide to Product Marketing in 2020." For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce".

Tagging 100

Tagging eCommerce Classified Ads Long Tail Marketing 100

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. That's why Google ads keyword planner is an important tool for marketers. Marketing Strategy: Leverage low competition keywords. Marketing Strategy: Use a balance of low and high volume keywords.

Keywords 99

Keywords Paid Search Agency Google Ads 99