Remove Hubspot Remove Link Building Remove Long Tail Marketing Remove Marketing
article thumbnail

The Best SEO Strategies That Actually Work Today

Marketing Insider Group

Your SEO plan needs consistency and regular updates, as well as attention to metadata, link-building, and readability. Core principles stay the same in marketing. SEO will never be a set-it-and-forget-it part of your marketing plan. Create long-tail keywords from your topic list.

SEO 257
article thumbnail

The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Link Building and Authority. Link Building. Link building is a key part of driving organic traffic from search engines to your website. Link building is how you build your site’s domain authority.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101
article thumbnail

Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). What is local search marketing? Local search marketing is all about raising brand awareness in a certain area.

article thumbnail

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

Instead of entering an existing industry and fighting for market share, create a brand new industry. In Kim and Mauborgne's metaphor, a red ocean represents existing and competitive industries where lots and lots of people are fighting for limited market share; picture sharks in a feeding frenzy. Connect with HubSpot :

article thumbnail

How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. That's why Google ads keyword planner is an important tool for marketers. Marketing Strategy: Leverage low competition keywords. Marketing Strategy: Use a balance of low and high volume keywords.

article thumbnail

Why is Local SEO important?

Valasys

For them, the word-of-mouth marketing seemed to be the only option, until ‘Local SEO’ came in the picture. Digital marketing and SEO in general are becoming very competitive as more and more companies realize their potential and try to gain an edge over the competition. Long tail keywords account for more than 70% of global searches.

SEO 40