G2M Solutions

SEPTEMBER 12, 2017

And this time its a big change which has some significant implications for B2B Marketers. The following article was published in September 2017 by HubSpot. Optimising blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that.

Long Tail Marketing 76

Long Tail Marketing SEO Marketing & Strategy Keywords 76

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. On the other hand, some marketers rely too heavily on the qualitative side. Choosing jargon phrases as topics.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”.

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

SmartBug Media

JULY 27, 2020

There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. To start optimizing, each webpage should focus on one targeted, long-tail keyword search term. First, start by analyzing which tools and resources you have available to help you with the process. Page title.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

JUNE 10, 2011

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Hinging on the creation and deployment of relevant, dynamic content, inbound marketing: 1.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

MAY 23, 2011

I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth. Inbound marketing resonates with more businesses because it doesn't cost anything but your time.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Optinmonster

FEBRUARY 21, 2024

(Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.) These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above. The result?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

FEBRUARY 14, 2011

Some would hypothesize that the growth can be attributed to a rise in participation and spending in social media, search engine optimization, and search engine marketing. By implementing inbound marketing tactics small to mid-sized eCommerce companies can attract more qualified visitors to their websites and increase sales.

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

Hubspot

JUNE 10, 2010

Unless you've been living in a hole for a while (or this is your first visit to our blog), you may have noticed that we're a bit, uh, enthusiastic about inbound marketing. What I've noticed, however, is that it's easier than I expected to get inbound marketing just wrong. Email marketing ROI?

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Landing Pages ROI 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Organic sessions are at the top of your marketing funnel. The goal of every marketer is to drive more conversions. Personally, that’s my favorite thing about marketing. How many of them are you receiving per month?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

APRIL 4, 2016

The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. Show Them the Website Traffic.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Those might include: Marketing automation tools. How to use marketing automation software. Email marketing automation.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Navigate the Channel

MAY 22, 2023

They matter because keywords aren’t just marketing talk, they’re regular human talk. Keywords aren’t just marketing talk, they’re regular human talk. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5% Just step away from the keyword rodeo.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Atomic Reach

JANUARY 21, 2019

The fact of the matter is that any marketing team can be successful, regardless of how competitive the niche happens to be. That being said, successful marketing teams are not just lucky. As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. Unique Content.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

MARCH 21, 2016

And inbound marketing is the perfect diving board. Here are four reasons why vocational schools are primed to succeed with inbound marketing. Get a group together from admissions, various departments, and marketing to brainstorm a monster list of prospect questions. >> Winning at SEO: Long Tail Keywords.

Long Tail Marketing 28

Long Tail Marketing Buyer's Journey Inbound Marketing Urgency Marketing 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. Your business is successful because it provides some solution, but if your campaigns seem to be flailing a bit, it may be because you haven't applied that problem-solving principle to your marketing.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. Think of it as the long tail of persona targeting. The Company Fan.

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Hubspot

MARCH 15, 2011

Consistently publish remarkable, educational and valuable content with long-tail keywords. Optimize your URL, Page Title, Header and content of your page around long-tail keywords for On-Page SEO. Page rank, inbound links, organic site traffic, and age of website domain are contributing factors of Off-Page SEO.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. In fact, some don't even know what "inbound marketing" is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. A good example: “Marketers in Boston looking for inbound marketing software.”.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Although there’s been debate in the digital marketing community as to whether or not keyword research is dead , keywords are still a crucial part of SEO. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Hubspot

OCTOBER 15, 2015

And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right. However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. HubSpot Marketing Blog.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

JULY 15, 2010

“Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

JANUARY 13, 2011

I’m not sure about most people, but when someone asks me to describe Inbound Marketing, I can’t help but think of David vs Goliath. Answer some common questions from you industry with blog posts, and suddenly you’re ranking better for critical long tail keywords , building inbound links , and authority for your site.

Long Tail Marketing 28

Long Tail Marketing Inbound Marketing Content Internet Marketing 28

Hubspot

FEBRUARY 28, 2015

As one of HubSpot''s earliest employees, Roberge scaled the sales team from one employee to 450, and increased revenue by 6000%. 7) "A modern demand generation strategy means less focus on interruptive outbound marketing and more focus on inbound marketing." ( Tweet This Quote ).

Tips 28

Tips Long Tail Marketing Cross-Selling Demand Generation Agencies 28

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. For this reason, it is critical that SMB marketers focus carefully. Connect with HubSpot :

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

OCTOBER 22, 2010

Wonder Wheel – Putting yourself in the ‘searchers’ shoes can be difficult sometimes, so creating solid long tail keywords can be a challenge. This would be ideal when optimizing your website or coming up with long tail keywords to use in your blog articles. Check Out HubSpot's Online Marketing Tools!

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Hubspot

MARCH 10, 2016

The more content I create and the further I dig into inbound marketing methodologies, the more I realize how important meta descriptions are, and how a powerful meta description can make or break. My friends at HubSpot describe a meta description as “the snippet of information below the link of a search result.”. via HubSpot.

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

Hubspot

SEPTEMBER 5, 2013

While the 43-page document is pretty much the opposite of light reading, and there’s plenty of information that’s not particularly relevant to inbound marketers, there are some outstanding insights on the definition of spam that are well worth incorporating into your research. What Quality Means for Your Content Strategy.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

SEPTEMBER 15, 2016

Some, like "marketing," draw in huge crowds of searchers each month. Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. As marketers, we're often conditioned to go after attainable high-volume keywords. Not all keywords are created equal. Here's how it can be done.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28