Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. HubSpot provides a CRM for free. But what do these measures entail?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). percent of traffic comes from search engines like Bing.

Statistics 94

Statistics SEO POS Lead Scoring 94

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

nDash

MAY 10, 2021

Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. All you need is the root keyword to start building a list of content ideas, long-tail keywords, and more. Keywordtool.io. Übersuggest.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

JUNE 5, 2019

Below is a list of five tips that ecommerce marketers can use to gain an edge on competition without overspending. I know, you're an ecommerce marketer, but stay with me here). Identify and expand on long-tail keywords. A few things might happen if you do this: You'll be paying for less qualified traffic.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. They are especially useful for building and directing an effective content marketing strategy. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. This, however, doesn’t seem to have significantly impacted the success that individuals can achieve by applying this content marketing tactic. Search engine optimisation is essential.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

SmartBug Media

JULY 27, 2020

This drives more traffic to your site. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. To start optimizing, each webpage should focus on one targeted, long-tail keyword search term. Page two and three get only 5.59% of the clicks. Page title.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. Techclient ). Slideshare ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site? Link building is a key part of driving organic traffic from search engines to your website. Organic Traffic. Link Building. How many of them are new?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

DECEMBER 22, 2020

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. Avoid paid keyword traps. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

OCTOBER 27, 2010

Instead of entering an existing industry and fighting for market share, create a brand new industry. In Kim and Mauborgne's metaphor, a red ocean represents existing and competitive industries where lots and lots of people are fighting for limited market share; picture sharks in a feeding frenzy. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). Website traffic hasn’t skyrocketed. A few grumpy sales reps complain that inbound isn’t marketing. The rumbles have started.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. That's why Google ads keyword planner is an important tool for marketers. But what do the experts have to say?

Keywords 99

Keywords Paid Search Agency Google Ads 99

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic. Look for the following: Loss of organic traffic. No organic traffic.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The Long and Short of It.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

JULY 22, 2015

Get a bunch great tips on how to better market your website and blog. This is exactly what we do during Marketing Grader Live. Want to tune into the next Marketing Grader Live episode? When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Sign up here.).

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. On the other hand, some marketers rely too heavily on the qualitative side. Choosing jargon phrases as topics. Pain points.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. It's also very important to determine how much of your organic search traffic is now unidentifiable and understand how to handle those circumstances.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Atomic Reach

JANUARY 21, 2019

The fact of the matter is that any marketing team can be successful, regardless of how competitive the niche happens to be. That being said, successful marketing teams are not just lucky. As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. Marketing Your Content.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Valasys

NOVEMBER 23, 2022

For them, the word-of-mouth marketing seemed to be the only option, until ‘Local SEO’ came in the picture. Digital marketing and SEO in general are becoming very competitive as more and more companies realize their potential and try to gain an edge over the competition. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. Show Them the Website Traffic.

Work Management 48

Work Management Buy Analytics Marketing Management 48

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. The quicker and more accurately a search engine crawls and indexes your content, the faster you can increase rankings and traffic. Today, SEO is as much an art as it is a science.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. And don’t worry—when done right, virtual event prep can be done quickly, with a relatively small budget and a small team of inbound marketers executing it.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

JUNE 27, 2011

1) Got rid of PPC and decided to focus on earned traffic through blogging. For River Pools and Spas, this meant it was time to focus on organic content and traffic. 5) Optimized for long-tail keywords. For example, 'vinyl liner pools' was a long-tail term the company targeted. Connect with HubSpot :

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. Because of this, blogging is an absolutely essential practice for SEO and traffic building. For example "HubSpot | How to use a Blog." The answer, write about your keywords.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

APRIL 4, 2016

The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

NOVEMBER 9, 2016

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. As a response to these problems -- in particular the second one -- a lot of marketers will respond with increased content output. The takeaway here for marketers?

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Biznology

FEBRUARY 24, 2014

Keywords that drive traffic for your brand may also keywords for big brands that are always going to have a higher rank than most companies. This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80