SmartBug Media

AUGUST 24, 2022

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? and “What makes up an inbound marketing campaign?”.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Lake One

APRIL 23, 2019

Keywords are at the very core of SEO. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Here are tips for identifying B2B SEO keywords. The Long and Short of It. Short Keyword: SEO. And do you know what goes hand-in-hand with SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. HubSpot provides a CRM for free. But what do these measures entail?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. It’s hard to explain why this is such an incredible time of technology-powered transformation in marketing in a few brief remarks. I have no idea if it was parody or real.

Trends 97

Trends Aggregators Long Tail Marketing Startups 97

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Don’t ignore low-volume and long-tail keywords.

SEO 119

SEO Top of Funnel Buyer Personas B2B 119

DAGMAR Marketing

APRIL 15, 2022

Google holds the highest market share of them all at over 90 percent. SEO Keywords. SEO keywords are phrases or queries that help identify what your web page will be about. SEO keywords are phrases or queries that help identify what your web page will be about. Why do SEO keywords and search queries matter? .

Statistics 94

Statistics SEO POS Lead Scoring 94

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Google developed this feature to help users find the best matching words or phrases for their main keyword. How Google Trends rank the popularity of the keyword’s suggestions. Identify keywords and searcher intent.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson.

Lead Ranking 103

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 103

accelerate agency

MAY 9, 2020

So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Keyword tips. Keyword research is key to improving SERP results and to SEO in general. Researching the right keywords to target and implementing that research takes time and effort. Metadata Tips. Content Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

NOVEMBER 9, 2016

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. Now what?".

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Hubspot

JUNE 5, 2019

Below is a list of five tips that ecommerce marketers can use to gain an edge on competition without overspending. Balance out broad and ultra-specific keywords. I know, you're an ecommerce marketer, but stay with me here). To do this, you might try keywords like model numbers, part names, or UPC codes. Ecommerce PPC.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Hubspot

OCTOBER 27, 2010

Instead of entering an existing industry and fighting for market share, create a brand new industry. In Kim and Mauborgne's metaphor, a red ocean represents existing and competitive industries where lots and lots of people are fighting for limited market share; picture sharks in a feeding frenzy.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Hubspot

DECEMBER 22, 2020

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Let's examine another example of a keyword trap. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? They can even help in your social media marketing efforts.

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Consistent output means that you're doing content marketing, and you're doing it right. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO. means consistent output of content.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

G2M Solutions

SEPTEMBER 12, 2017

And this time its a big change which has some significant implications for B2B Marketers. The way you design your site, your content and the keywords you chose will all need to change. The following article was published in September 2017 by HubSpot.

Long Tail Marketing 76

Long Tail Marketing SEO Marketing & Strategy Keywords 76

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

JULY 27, 2020

There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. These tools can help you determine how to improve your website, and how to select and optimize for your targeted keywords. To start optimizing, each webpage should focus on one targeted, long-tail keyword search term.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Televerde

DECEMBER 1, 2020

By studying your ranking keywords, you can figure out the general intent and stage behind each visitor. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” Research and Organize Keywords for Each Stage of the Funnel.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. This, however, doesn’t seem to have significantly impacted the success that individuals can achieve by applying this content marketing tactic. Want to create a blog, but not sure where to begin? The post Does Your Website Need a Blog?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

nDash

AUGUST 25, 2022

Another facet of good content writing is using keywords. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . Semrush Content Marketing Toolkit Course . HubSpot: Content Creation Courses .

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

JANUARY 24, 2020

To illustrate, the header tag referred to in this post is the title, " The Ultimate Guide to Product Marketing in 2020." They're usually keyword-centric. These should also be keywords. Not only are they used to differentiate important pieces of content, but they hold weight with keyword relevancy and readability.

Tagging 99

Tagging eCommerce Classified Ads Long Tail Marketing 99

Hubspot

MARCH 3, 2020

What is local search marketing? Local search marketing is the process and tactics you use to reach your local audience online. This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Local search marketing is all about raising brand awareness in a certain area.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. B2B Content Marketing Stats You Should Know.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. A common mistake companies make is choosing topics or keywords that do not match the keywords people search for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

Hubspot

NOVEMBER 6, 2019

That phrase is probably something you've thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive.

Ads 85

Ads PPC Long Tail Marketing Keywords 85

Hubspot

SEPTEMBER 19, 2017

So, where you might have 20 different blog posts about different aspects of using Instagram in your marketing, a pillar page is an overview guide to all aspects of a particular topic. The first step in this process is focusing on topics, and not keywords. At least at first. 2) Write (or designate) a pillar page.

Long Tail Marketing 74

Long Tail Marketing Keywords Buyer Personas Hubspot 74

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Step 2: Fill in those topic buckets with keywords.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

FEBRUARY 9, 2016

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. Tips for Creating and Optimizing Your Nonprofit's Keyword Strategy. The good news?

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28