Lake One

JUNE 25, 2020

Traditional outbound and inbound marketing strategies can struggle to prove value and support manufacturers’ sales channels in this environment. . Enter account-based marketing or ABM for short. This is one of the manufacturing marketing trends that industrial buyers love: Video. Video Video Video.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Hubspot

JANUARY 30, 2014

One thing we know these marketers often ponder -- but many neglect to act on -- is adopting inbound marketing solutions for their organizations. Read the 14 excuses below -- as well as my points about how inbound truly can help your marketing efforts. 14 Inbound Marketing Myths Nonprofits Should Stop Believing.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Marketing & Strategy 28

Hubspot

AUGUST 29, 2017

It just means that you might use different (factual) information to build a value proposition as someone who’s hiring, as opposed to that for your products and services. What is marketing’s role in employer branding? In other words: People operations -- as we call them here at HubSpot -- impact all areas of a business.

Brand Identity 70

Brand Identity Branding Work Management Marketing Management 70

Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. That''s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. Sample Company Fan Persona: George the Plumber. When you remove New York, there are over 4,000.

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Hubspot

SEPTEMBER 9, 2012

Search Engine Land shared some great data from Shareaholic, informing us that Pinterest is sending more traffic to their users' websites than Yahoo organic search. The sample size was based on 200,000 websites that are using Shareaholic’s widgets. Interested in reading more about the acquisition? It’s confirmed.

Traffic 28

Traffic Search Marketing Enterprise Management Marketing Management 28

Hubspot

APRIL 18, 2016

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Create your list in whatever CRM or marketing automation platform you use. but it didn't exactly go as planned.

Twitter 28

Twitter Top of Funnel Paid Search Agency Ads 28

Hubspot

OCTOBER 11, 2013

Let''s review how to develop your personas so you have enough information to effectively split your lists for segmented email communication. To help guide your research, let''s take a look at the 10 key components of a persona so you can organize the information you collect correctly for persona creation. 2) Demographics. 4) Goals.

Clickthrough 28

Clickthrough Work Management Email Marketing Marketing Management 28

Hubspot

JUNE 24, 2014

Keep on reading to learn how to set yourself up for a relaxing summer vacation and set your marketing and sales teams up for success for the rest of the year. Before You Go: Fueling Up Your Inbound Machine. Implementing HubSpot in the summer was actually perfect," said Justin Chant, Marketing Executive at Cleantec Innovation. "W

Top of Funnel 28

Top of Funnel Marketing Automation Services Work Management Marketing Management 28

Hubspot

MAY 3, 2012

For example, if your prospects just downloaded a unicorn beauty supplies buyer's guide, perhaps they'd also be interested to read your blog post, "8 Creative Ways to Braid Your Unicorn's Tail." this visitor just showed enough interest in you to redeem your offer. You want your visitor to continue exploring the content on your site!

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 3, 2012

Rebecca Corliss has been the point-person at HubSpot to harness the power of the intern since she started our internship program that now extends across all departments in our company. “I wanted all marketing interns to have consistent training and mentoring during their time at HubSpot. Where on earth do you find interns?

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Hubspot

APRIL 16, 2012

Marketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier. But it doesn't do much good if nobody actually, well, uses that information. Or if you'd like to follow along using HubSpot software, you can set up a free trial of the software right now!

Marketing Automation Services 28

Marketing Automation Services Landing Pages Advertising Agencies Hubspot 28

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. The site teaches you how to write compelling copy, the genesis of online marketing success. Connect with HubSpot :

Blogger 28

Blogger Thought Leadership RSS CAN-SPAM 28

Hubspot

DECEMBER 9, 2011

This information is great for figuring out if a LinkedIn Group you own is active or not, but it's also a great way to gain insights for generating leads from LinkedIn. This information can be massively beneficial if it's used right. You could then use those insights to inform your other marketing efforts.

Statistics 28

Statistics Lead Gen Linkedin Leads 28

Hubspot

MAY 11, 2012

As an inbound marketer, one of my favorite uses of Twitter is getting my content retweeted thousands of times, sending tons of traffic to my site that I can then convert into leads. Here are the 6 most interesting data-backed tips that you can apply to your own Twitter efforts to get more retweets. 1) Share Lots of Content.

Research 28

Research Tips Sample Twitter 28

Hubspot

APRIL 24, 2014

Since we use HubSpot for our reporting needs, I''ll show you how to compile these reports using HubSpot. Bear in mind that the data below is sample data only, and does not represent actual HubSpot marketing data). You can use this information to decide what marketing efforts to invest in going forward.

Marketing Report 28

Marketing Report Planning Top of Funnel Paid Search Agency 28

Hubspot

APRIL 10, 2012

One of the tenets of inbound marketing is not to annoy. You've heard using images is great for your inbound marketing, so you go browsing and find this gem for your website: Are we supposed to believe they work at your company? 5) Including a 'Contact Us' Form in Lieu of Contact Information.

Paid Content 28

Paid Content Marketing Websites Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 8, 2012

The good news about inbound marketing is that it can help you attract high volumes of leads. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve exhibited on your website. First, discuss which demographics are more likely to buy than others.

Lead Ranking 28

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 28

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. It makes sense -- the bigger the sample size, the more legitimate the results, right? So, how important are online reviews to consumers?

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

FEBRUARY 3, 2014

Is no one interested in losing weight, lowering their cholesterol, and feeling younger? Demographic information includes gender, age, income, marital status -- the dry facts. Psychographic information includes things like their hobbies, spending habits, and values. Demographic Information: Female. Want a larger sampling?

Psychographics 28

Psychographics Buyer Personas Paid Search Agency Demographics 28

Hubspot

JUNE 30, 2014

They''re selfless with their products -- they offer free samples and in-store trials on nearly everything. They use bright visuals, large concise copy, and a parallax scrolling site to make digesting information easy on desktop, mobile, and tablet. They cater to a niche market and audience just for dental practices.

Differentiation 28

Differentiation Brand Identity Branding Transparency 28

Hubspot

DECEMBER 11, 2013

From a usage standpoint, there are dual benefits: First, marketers can add more context to their posts with hashtags, giving readers an instant overview of the topic at hand. That’s why they released Lead Generation Cards this year, a new type of Twitter Card that will allow marketers to collect leads from directly within tweets.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MAY 8, 2014

While your accounts team should definitely be finding out as much as they can about your current customers'' challenges, that information shouldn''t necessarily be dictating your buyer personas. The more information you have, the better, but remember that not all sales reps are likely to dig for the kind of in-depth insights that you need.

Buyer Personas 28

Buyer Personas Top of Funnel Leads Lead 28

Hubspot

JANUARY 18, 2012

You'll also want to include post previews, categorization by subject matter so readers can easily find more information about the subject matters that interest them, and calls-to-action so you can convert blog readers into leads. Finally, consider that one of the most common ways people find information is through organic search.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

APRIL 17, 2018

In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. 14 Interview Questions to Ask Marketing Job Candidates.

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Hubspot

APRIL 26, 2016

They help you visualize your audience, streamline your communications, and inform your strategy. These resources are designed to help you organize your audience segments, collect the right information, select the right format, and so on. Market research firms have panels of people they can pull from when they want to conduct a study.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Hubspot

FEBRUARY 20, 2012

Email marketing seems like an easy win for your inbound marketing strategy. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. Connect with HubSpot : Have you checked your Sender Score?

Email Marketing 28

Email Marketing Deliverability CAN-SPAM Marketing & Strategy 28

Hubspot

MARCH 6, 2014

They focus on making it easier for blog visitors to access the information they are seeking as quickly as possible. IMPACT Branding & Design is a HubSpot Platinum Partner that works with companies on their inbound marketing strategies -- and they definitely practice what they preach. 1) IMPACT Branding & Design.

Sample 28

Sample Business Blogging Business Hubspot 28

Strategic-IC

SEPTEMBER 23, 2020

This leads to CONVERSATIONS which spark INTEREST which leads to OPPORTUNITIES. Social selling is often the missing Account-based Marketing tactic opening doors to the right people in the right Accounts. Albeit that the sample is small, the results are indicative of why your colleagues may be reticent to take part. Our advice?

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. You can do that by: Piquing their interest.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

DECEMBER 11, 2019

While Twitter, Facebook, Instagram, and Snapchat are valuable tools to learn more about your prospect’s interests and personality, warm them up before you reach out, and build your subject matter expertise, LinkedIn is typically the only platform that directly leads to new business. Finally, check out the Interests section.

Linkedin 91

Linkedin Ideal Customer Profiles Lead Ranking Profiling 91

Optinmonster

NOVEMBER 10, 2022

A lead magnet is a piece of content that attracts leads, or potential customers, into your marketing or sales funnel. They need to have a reason to share that information with you. A lead magnet is something valuable you give in exchange for a prospect’s contact information. Free Trial.

Work Management 81

Work Management Examples Marketing Management Lead Scoring 81

Hubspot

FEBRUARY 27, 2019

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. If you haven’t entered your billing information, you’ll need to do so to unlock your account. Once you input this information, you’ll see it reflected in the Preview box to the right. Actually, yes.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

SmartBug Media

JUNE 14, 2019

Let’s create a sample buyer persona for that credit union. When seeking information, Mary talks to friends and searches the internet. Using Your Buyer Personas for Your Financial Services Marketing. Once you’ve gotten to know your personas, the next step is using them to inform your marketing efforts. Download our.

Buyer Personas 63

Buyer Personas Service Education Sample 63

Hubspot

JANUARY 22, 2018

His seminars are relatively short but packed with information -- which means they’re ideal for salespeople who can’t leave the office for long but are eager to improve their performance. He’ll also provide a customized manual with sample emails, calls, and templates. Inbound Sales. Vendor: HubSpot Academy. Price: Free.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Hubspot

MARCH 22, 2017

We believe that this listening behavior creates a tremendous opportunity for marketers -- especially those in the B2B sector -- to create branded, audible content. Audio is often associated with consumer marketing, but those kind of assumptions create a missed opportunity for B2B brands. But it didn’t end there. 3) Facebook Audio.

B2B Marketing 73

B2B Marketing Planning B2B Work Management 73