InsightSquared

SEPTEMBER 4, 2019

Now, if you’re a Salesforce user (like us!) Salesforce only looks at out-of-the-box campaigns, meaning you aren’t able to see how a prospect accessed the campaign in question. A customer’s journey is complex; it’s made up of multiple campaigns, accessed through multiple devices, and viewed by multiple people from the same company.

Marketing Attribution 235

Marketing Attribution Allocation Planning Paid Search Agency 235

Sprout Social

APRIL 27, 2022

In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. Why do businesses use URL shorteners? However, there are several other reasons why brands would want to use URL shorteners. What is a URL shortener?

Best Practices 105

Best Practices Deep Linking Enterprise Management Domain 105

Only B2B

MARCH 13, 2024

It can be used to achieve a variety of goals, each requiring a specific set of metrics to track progress: Website Traffic and Lead Generation: Track website visits originate from syndication channels using UTM parameters (unique tracking codes embedded in links). “It’s not the best content that wins.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Parse.ly

AUGUST 3, 2023

Here, tech giants are leading the way, with Apple in particular taking serious steps to secure user privacy and altering how third-party tracking functions. These changes, already in beta and scheduled to officially launch in September 2023, will profoundly impact how campaigns and user activity are tracked and monitored.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

SmarkLabs

JANUARY 6, 2023

One way to do this is by using UTM codes. UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website. How UTM Codes Work. How to Use UTM Codes in B2B Marketing.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

DAGMAR Marketing

JANUARY 5, 2022

Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. Why should you be using UTM codes?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. What could go wrong?

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

SmartBug Media

MARCH 4, 2020

Great marketers are able to gather data and use it to weave a powerful story—one that informs decisions, spending initiatives, and future campaigns. Here’s where UTM parameters become invaluable. Wondering how to use UTM parameters to push your marketing campaigns forward? What Are UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

SendX

AUGUST 13, 2020

But with 450+ email marketing software available these days, which one do you choose & what criteria do you use to evaluate these? If you start from scratch, you can use a drag-and-drop editor, rich text editor or HTML code. Drip emails are all about getting the right info to the right person, at the right time.

Budget Programs 195

Budget Programs Software Best Practices Template 195

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. In the past, tracking the ROI of a digital ad was similar to how billboards are still measured today–throw it up and hope for the best.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

SmartBrief - Marketing

MARCH 7, 2024

Here’s how you can embrace dark social media by optimizing content and improving how you’re tracking for these activities: Optimize content for dark social media Not only is the volume of dark social media activity up, but so is the trust in the content being shared on dark social. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

InsightSquared

SEPTEMBER 4, 2019

Now, if you’re a Salesforce user (like us!) Salesforce only looks at out-of-the-box campaigns, meaning you aren’t able to see how a prospect accessed the campaign in question. A customer’s journey is complex; it’s made up of multiple campaigns, accessed through multiple devices, and viewed by multiple people from the same company.

Marketing Attribution 136

Marketing Attribution Allocation Planning Paid Search Agency 136

Parse.ly

AUGUST 9, 2023

If you’re like millions already using the platform to drive traffic and share links to other content channels, you’ll need a way to track the impact. With the platform in its infancy, there is confusion over how to best track the traffic coming from Threads. How to identify Threads traffic in Parse.ly can help with that.

Traffic 40

Traffic Social Media Domain Press 40

Hubspot

APRIL 7, 2019

No matter which metrics you use, you want to prove to your boss (and the company) that you're worth your salt. Building UTM codes that track your campaigns' success is the best way to prove it. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM Code Example.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Martech

SEPTEMBER 6, 2022

Even with Apple users making up just 27% of the US market compared to Android’s 72% market share, Android users purchase less at a lower average order amount. So, why do these shifts in market share matter to us marketers? In the last couple of years, Apple has made it harder to target ads to iOS device users.

Privacy 114

Privacy Advertisements Advertising Tips 114

Brandpoint

JULY 14, 2023

Lead Generation and Conversion: Implement tracking mechanisms like UTM parameters or unique landing pages to monitor the number of leads and conversions generated directly from social media channels. By using specific tracking links and landing pages, you can attribute leads and conversions to your social media efforts accurately.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

SmartBug Media

JUNE 22, 2020

You can pull your paid advertising data into Marketo’s reporting to track how well your paid digital ads perform. You can pull your paid advertising data into Marketo’s reporting to track how well your paid digital ads perform. Here’s how: Track Paid Advertising in Marketo Using UTMs or Integrations.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. So it’s exciting to see how LinkedIn continues to adapt for various post types.” LinkedIn has become a different kind of social space. And does it matter?)

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

illumin

SEPTEMBER 20, 2023

With that being said, what is data attribution and how does it help marketers make informed decisions? By bringing to light meaningful interactions and successful strategies, marketers can understand how their campaigns impact their brand, where they need to change, and where they need to stay the course. What is data attribution?

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

SmartBug Media

DECEMBER 13, 2021

Although most of us feel comfortable reporting and understanding referral sources for our campaigns, we’re often not able to go as deep as we like in understanding what exactly is driving traffic to our site. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Bluetext

JULY 6, 2023

How are users engaging with your ads? Successfully setting up UTM (Urchin Tracking Module) parameters will allow you to easily track and measure your campaigns, and will help you draw conclusions as to what’s working and what needs improvement. What are UTM parameters and why are they important? for a product.

Paid Content 26

Paid Content Paid Search Agency Work Management Marketing Management 26

Parse.ly

DECEMBER 28, 2020

They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable. Broken or Missing UTM Parameters and Referrers on Links.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Parse.ly

APRIL 20, 2023

is excited to announce an update to Overview that we think you’ll find useful: now, you can set your Overview screen to show both Goals and Campaigns by default. In this blog, we cover three things—why we think this update is exciting, how to set it up, and, if you are unfamiliar with Goals and Campaigns, a quick primer on those features.

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

Convert

APRIL 19, 2021

How does it manage this? But you fight it out based on how well you get the intention behind the queries of your traffic and serve content to satisfy that. Read on to find out how you can mitigate that risk and test well with traffic coming from Google Ads. Has this ever happened to you? In particular, if your PPC is Google Ads.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). How to remove digital silos in an ecosystem of tools . This situation, unfortunately, is common—one that results in lost customers and lost revenue.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. UTM tracking is one of those strategic areas that cannot be ignored any longer. What are UTMS?

ROI 81

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 81

LeadSquared

JANUARY 7, 2019

Which as far as digital marketing goes, is the biggest parameter for measuring lead generation success. UTM tracking solves this problem by telling you exactly where the traffic, leads, clicks or submissions are coming from. So, w hat is UTM tracking ? . What can you track with UTM ? . www.abc.com.

Landing Pages 52

Landing Pages Advertising Mediums Traffic Keywords 52

SmartBug Media

NOVEMBER 3, 2020

There are few reliable authorities on the subject because Salesforce keeps its software vanilla and its customers are using so many marketing automation platforms. How to Track Attribution Using Salesforce Reporting. UTM tracking. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. But fear not!

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Martech

JANUARY 22, 2024

Here’s why this partnership matters and how you can develop it. Knowing how they categorize and evaluate leads. However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. In short, you’ve done nothing at all. For digital marketing agencies, driving campaigns is only half the battle.

Ideal Customer Profiles 109

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 109

LeadSquared

FEBRUARY 8, 2019

This is how a digital marketer would be able to tell exactly where a particular visitor came from. The tracking codes in your tracking URL enables you to specify the source of your traffic based on certain metrics, known as UTM parameters. You can learn more on UTM parameters in this post (link this to the post on UTM tracking).

Landing Pages 52

Landing Pages Adwords Lead Scoring Lead Ranking 52

Convert

JANUARY 25, 2021

You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. How to Choose Goals that Matter to Your Testing. The next step is to determine how you measure goals by defining the key performance indicators.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Metadata

SEPTEMBER 29, 2022

With these tiers in your back pocket, start building your audience based on the parameters that make up each. I’m going to say this loud for everyone in the back: Slashing your marketing budget won’t save you. Cutting it completely could even sink you. Please, don’t do that. Instead, look for ways to maximize it. I promise it won’t sink you.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Sprout Social

MAY 11, 2021

We’ve seen firsthand how more and more marketers are being held accountable when it comes to social media performance. Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. The reality, though?

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Parse.ly

OCTOBER 16, 2019

The majority of our newsletter readers don’t subscribe to the paywall, but we saw how vital newsletters were in bringing subscribers to the site again and again.” – Indu Chandrasekhar Director of Audience Development, WIRED. How are you growing email newsletter lists? Need somewhere to start? Email Newsletter Strategy Checklist.

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

SmartBug Media

JULY 30, 2021

You’ve spent a lot of time and money creating your website, launching content, and even investing in paid advertising to generate leads—but how do you know if it's working? If you aren’t tracking your leads, how do you know your efforts are fruitful?Tracking And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98