Litmus

APRIL 18, 2024

When it comes to specific ESPs in play, Salesforce Marketing Cloud continued to dominate—it’s been one of the most popular marketing automation tools since its inception in 1999—alongside big names like MailChimp, HubSpot, and Marketo. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

B2BMarketing.net

APRIL 24, 2024

They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective. In addition, Joel brought up how growth marketing was the number one trend in our 2024 Trend Tracker despite the definition of “growth marketing” being a little unclear.

Paid Search Agency 52

Paid Search Agency Companies CMO Growth Marketing 52

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities.

Ideal Customer Profiles 110

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 110

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage.

Work Management 99

Work Management eCommerce Budget Programs Marketing Management 99

Heinz Marketing

SEPTEMBER 14, 2023

Yet the business world demands adaptation now more than ever, and there just isn’t room or time to fight it. Yet the business world demands adaptation now more than ever, and there just isn’t room or time to fight it. So how do you drive change in a way that works? How do you get buy-in from the key people and teams you need?

Storytelling 116

Storytelling Buy Lead Ranking Work Management 116

Litmus

JANUARY 29, 2024

If you’re in the business of fostering brand trust and creating customers for life, then meeting this expectation is just the bare minimum. If you’re in the business of fostering brand trust and creating customers for life, then meeting this expectation is just the bare minimum. 5 ways to create personalized emails that will inspire 1.

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Spiralytics

JANUARY 11, 2023

Remember the days when using a customer’s name was the best form of personalization? Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. But in case it didn’t work, then you need to come up with more interesting ideas.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Optinmonster

APRIL 15, 2024

Do you host your business website on WordPress? If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. That means there’s a large majority of customers who might be turning away from your brand, perhaps never to come back again. Grow your email list.

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. But these improvements have to make business sense as well. But these improvements have to make business sense as well.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Work Management Marketing Management 101

Optinmonster

JUNE 22, 2023

Are you struggling with how to make a website for a small business? It’s easy to feel overwhelmed by all the decisions and tasks involved in building a small business website. That’s all in addition to the everyday challenges of being a small business owner. Why not just put up a free page on social media?

Small Business Marketing 87

Small Business Marketing Marketing Websites CMS Development Business 87

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Salesforce Marketing Cloud

JANUARY 29, 2024

If you build it, they will come. Let’s break down the basics of email list building: why you should be doing it and how to get started. How do you maximize the value of your email list? How do you evaluate the success of your email lists? 50 ways to send better emails How do you get readers to click and read your emails?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Contently

MARCH 7, 2023

How are marketers planning to address those talent challenges? We saw that come through in the survey responses. When asked to name the biggest challenge, the largest share, 33 percent, also said a lack of people. Those investments come in two forms, summed up as “do more by hiring more” and “do more with what we have.”

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Contently

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Or are they searching for a specific individual or business? There are four distinct types of search intent used by most businesses. What is search intent? And relevance is fundamental to SEO success.

Intent 194

Intent Optimization Google SERP 194

Martech

FEBRUARY 19, 2024

These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance. Workflow optimization and automation: These platforms come with automation features that make life easier by getting rid of manual work and simplifying repetitive tasks.

Work Management 119

Work Management Marketing Management Resource Management Allocation 119

Convert

JANUARY 17, 2024

And it is happening too fast even for Google to keep up. How will online findability change in the course of this year and further on? There are no definitive answers to either of these questions because we are not yet sure where this is all going and how much AI will change our lives overall. Let’s try to figure this out!

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Martech

DECEMBER 18, 2023

Dig deeper: Theresa Kushner: Spotlight on the expert So, how do you know you’re being successful? Measuring how successful you can be with breaking down silos and integrating data is just as important as measuring the success of your marketing campaign. How did your integration effort help the last marketing campaign?

Planning 142

Planning Marketing AI Customer Surveys Guidelines 142

Online Marketing Institute

AUGUST 7, 2018

You’d be surprised by how many different networks there are to leverage. How to Use Social Media to Manage your Reputation Social media is powerful, but it isn’t a magic bullet. To maximize the reputation-boosting benefits of social media, you’ll need to do some work to set up your accounts and keep them active.

Social Media 52

Social Media Work Management Marketing Management Class 52

Martech

MARCH 27, 2024

But is ABM the right approach for your business? The downside: Challenges of ABM While the benefits of ABM are significant, it’s essential to also consider the challenges that come with implementing this type of strategy: Resource intensiveness : ABM requires substantial time, effort and resources.

Account Based Marketing 108

Account Based Marketing Spending B2B Marketing ABM 108

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This can be executed as a “welcome” email.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

SocialPilot

DECEMBER 6, 2023

Not all phones are iPhones and not all bandages are Band-Aids but these brands have become so popular that they’ve overtaken the noun, how crazy is that? I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1.

Personalization 89

Personalization Brand Identity Branding Tips 89

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Personalization: Tailoring Your Message for the Recipient Personalization goes beyond just using the recipient’s name. For example, “Hi [Name], I’m [Your Name], and I’m a huge fan of your work on [Topic].” You’re not alone.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations?

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. You don’t need to take any action on your existing setup.

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

FEBRUARY 1, 2024

That may seem odd advice coming from a (former) stand-up comic, but it is 100% true. If they can’t do that then it doesn’t matter how good their material is. Dig deeper: 3 tips to improve your conference presentations Presence is how you get and keep the audience’s attention. I love the attention.

Tips 107

Tips Conference Act-On Rules 107

SocialPilot

JANUARY 29, 2024

However, there are several misconceptions about how this goldmine can be leveraged. Those who know how to email an influencer can easily embrace the power of genuine connections. We are here to help you unravel the secret ways how to contact influencers & compel them to say YES to your enchanting proposal.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Marketri

MARCH 6, 2024

The events were a hit, and the Marketri and Deb Andrews names were out there! Outsource Accounting and Tax Even though I graduated with a finance degree and could have leveraged QuickBooks to do my own accounting, I outsourced it once I had my first customer and had a minimal amount of revenue coming in. Did it take a lot of time?

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Inbox Insight

DECEMBER 8, 2023

This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth. These snippets of information can help you make better-informed business decisions and tailor your B2B marketing strategies for maximum impact. Where can intent data be obtained?

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. What was the ROI of your influencer campaign? Let’s dive in.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. You’ll learn how to create and send unforgettable emails for your customers and prospects with these tips. What is email marketing and why does it matter? What are the benefits of automation in email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Sprout Social

JANUARY 11, 2024

How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Brand awareness is like a mental shortcut. tangleteezer ?

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Martech

NOVEMBER 21, 2023

Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. Dig deeper: Building a DAM business case An adaptable DAM You can’t just “set and forget” your DAM. In the column “field name” the asset name is related to the brand to which the asset belongs.

Digital Asset Management 89

Digital Asset Management Work Management Marketing Management Tagging 89

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Then, you’ll be able to find the option that’s best for your business and start building a winning email marketing strategy. How to Choose the Best MailChimp Alternative 1.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Optinmonster

MARCH 27, 2024

The way most business owners do lead generation is wrong. If others are lazy with their marketing, and you put a bit more effort into how you engage with your audience and prospects, you’ll get ahead. Up until this point, you were only able to send basic lead data (name, email, phone number) to Zapier.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Scoring Lead Ranking 72

SalesGrape

NOVEMBER 18, 2023

Introduction: Navigating the B2B Marketing Landscape in the Education Sector In today’s competitive business world, effective marketing strategies are crucial for success. However, B2B marketing in the education industry comes with its own unique set of challenges and opportunities.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The digital media scene has had a shake-up since 2024 began. But how exactly is the mobile world doing that, and how is going “cookieless” impacting the industry?

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98