Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Zoominfo

JULY 25, 2022

A global pandemic of such magnitude brought along with it a fear of the unknown. It also spurred the big move to remote work, which impacted several key elements of the workplace, such as onboarding, productivity, and engagement. The people who joined a company before the pandemic might remember what the culture was like before.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Tony Zambito

JUNE 16, 2020

Executives from all industries are faced with uncertainties that could not have been anticipated at the start of 2020. And, affect how businesses and people work as well as participate in commerce. The COVID-19 pandemic will certainly accelerate the pace of adopting digital commerce in the world of B2B. Less Global, More Local.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. The concept of one-to-one or one-to-few marketing is hardly new.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Tony Zambito

DECEMBER 14, 2020

The COVID-19 pandemic has caused confidence to wane on the part of business and buyers. The degree of uncertainty that is defining 2020 will continue in 2021. The degree of uncertainty that is defining 2020 will continue in 2021. A year out.” – Vice President, Global Logistics Operations. Confidence Wanes.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political.

Social Media 114

Social Media Social Marketing Media Planning 114

Contently

DECEMBER 10, 2020

2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. And we’re still dealing with new changes all the time. Remaining agile.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

PathFactory

NOVEMBER 23, 2021

In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels. Here are 4 big takeaways you need to know about: More content engagement across the board. more sessions.

Top of Funnel 105

Top of Funnel B2B Content Account Based Marketing 105

Zoominfo

OCTOBER 13, 2022

Most people don’t give much thought to how all those boxes of copy paper make their way to the warehouses and shelves of their local retailers. But these questions keep Steve Zambo, founder of Ally Global Logistics (AGL), up at night. But these questions keep Steve Zambo, founder of Ally Global Logistics (AGL), up at night.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Biznology

JANUARY 21, 2021

We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? Former global banking executive; advisor to Minister of Innovation, Canada. Knowlede on global talent expectations and how to have a flexible work-from-home policies and robust capabilities, post-COVID. Welcome to 2021!

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. We Live in a Digital Marketplace.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Adobe Experience Cloud Blog

AUGUST 6, 2020

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. ” Adapt and advance your business during a pandemic. ” Adapt and advance your business during a pandemic.

Digital Transformation 174

Digital Transformation Business Work Management Marketing Management 174

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

NOVEMBER 10, 2020

Marketers have spent most of the last year scrambling. No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. 1) Ask a question and research. 1) Ask a question and research.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Martech

MAY 9, 2022

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “But the way in which we engage has changed, and our ability to learn about people is changing as well.”

Top of Funnel 94

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 94

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Salesforce Marketing Cloud

JULY 20, 2021

The prediction is based on proprietary research, data on the actual activity of more than 1 billion global shoppers, and several market assumptions. The prediction is based on proprietary research, data on the actual activity of more than 1 billion global shoppers, and several market assumptions. Are you ready?

Cost 98

Cost Merchandising Pricing Price 98

Adobe Experience Cloud Blog

OCTOBER 21, 2020

Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. billion students!)

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Liveintent

JULY 14, 2021

Shortly after, we faced the worst global economic recession since The Great Depression. Consumer behavior changed in new and previously unimaginable ways, leaving advertisers to adapt nearly overnight. We’ve seen the impact of the pandemic on consumer behavior and lifestyles. Adapting to a new world.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Biznology

MARCH 18, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis.

Work Management 197

Work Management Marketing Management Consulting Skype 197

ClearVoice

FEBRUARY 22, 2021

Like most industries, the freelance community was hit by the COVID-19 pandemic. Slashed budgets, nervous entrepreneurs worried about their bottom line, and clients unwilling to sign long-term contracts threw plenty of content marketers, SEO writers, and other experts into a tailspin. “I remained active and engaged online.”

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. But they plan to attend far fewer than before the pandemic. The outlook improves slightly for 2022. Looking to 2022.

Personalization 123

Personalization Planning Trade Show Conference 123

Sprout Social

MARCH 12, 2021

In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Resources for planning your reopening.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Sprout Social

APRIL 27, 2020

Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time.

Social Media 145

Social Media Media Work Management Network Marketing 145

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Sprout Social

APRIL 15, 2020

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. — Jen Hartmann (@jenalyson) March 11, 2020. Does it come off as insensitive?

Marketing & Strategy 143

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 143

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

Peer-to-peer 125

Peer-to-peer Work Management Marketing Management Budget Programs 125

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Biznology

JANUARY 10, 2022

In 2022, we reflect on how COVID-19 has changed societal norms, resulted in the Great Resignation, and altered the top-of-mind agenda for C-suite leaders and boards of directors. We hope you find our thoughts and musings interesting, valuable and thought-provoking. Stay tuned and welcome to 2022! May it be a good one for all.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Heinz Marketing

MAY 1, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Pandemic’s Impact on Marketers’ Email Strategies. How has the COVID-19 pandemic affected your email strategy, if at all?

Storytelling 111

Storytelling Urgency Marketing Brand Identity Branding 111

Contently

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. And just because there was a pandemic didn’t mean that wanderlust suddenly disappeared. But in travel?

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Liveintent

DECEMBER 8, 2020

COVID-19 has changed the behavior of nearly every consumer on the planet. It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. Experiment after a decline in engagement. Let your customers guide your email cadence.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Hinge Marketing

MARCH 8, 2021

2020 was simply an unforgettable year. . A global pandemic put much of the world on pause, a contentious U.S. election heightened marketplace uncertainty, and movements calling for social change dominated the attention of the media and the world. Figure 2: Government Contractor Firm Size Based on 2020 Revenue.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

ClickZ

MAY 2, 2020

Mobile remains the best way to engage people with push notifications. DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. People continue to remain concerned about COVID-19’s ramifications on the global economy. Anxiety – 50% .

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115