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Buzz Marketing for Technology

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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? We immediately got to work. Program execution. At the time of the announcement, marketing was prepared (at 6 a.m.!)

Webcast 58
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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

Then you’ve got to have things that you’re working on that are what I call “options,” which are small investments you’re making today that buy you the right but not the obligation to make some kind of future investments or take advantage of some future opportunity but that you don’t necessarily have to follow through on.

Press 100
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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. For some hospitality brands, they’re trying to manage their ongoing relationship with consumers and help them manage their rewards accounts.”.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. Let me demystify the topic a bit by sharing five ways I’ve seen it really work. But whatever they say, they’re helping shape your solution with the power of their voice! So there you have it.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We all know content marketing is at the heart of digital marketing, yet often content marketing strategies don’t invest sufficient in the right range of content across the buying cycle and by content I am referring to our Content Marketing Matrix which helps businesses review the best types.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You’d know exactly when to introduce your promotions and offers, and you’d know which promotion would work best with each particular customer. No silos allowed.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

We’re finding we can take some of those feelings of positivity that occur when people accomplish a goal and put them into a work context. And yup, the dopamine released during the game, and the behavioral economics theory that underpins the choices in the game, all help your sales team close complex deals faster.