Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. That’s why we’ve created this guide! With that in mind, let’s begin.

Paid Search Agency 243

Paid Search Agency Marketing & Strategy Marketing Strategy Ads 243

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Here’s what I was looking for: Stop depending on batch-and-blast. Here’s what I was looking for: Stop depending on batch-and-blast. Use customer data to inform email programs.

Enterprise Management 122

Enterprise Management Marketing Automation Services Work Management Marketing Management 122

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Without further ado, here are eight vital steps.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I want to have an email program that generates leads for telecommunications. This will help you tailor your email content and messaging to resonate with your target audience.

Lead Generation 102

Lead Generation Lead Ranking Tactics Lead Scoring 102

Litmus

MARCH 6, 2024

Are your emails not converting as well as they should? If you want to create good looking emails that sell, you need conversion-centered design. If you want to create good looking emails that sell, you need conversion-centered design. What is conversion-centered design? Think of your email’s main goal. Every time.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Convince & Convert

FEBRUARY 9, 2024

This is not a call to hand everything over to the algorithms. No one wants even more robots sending slightly-better cold emails to them every day. No one wants even more robots sending slightly-better cold emails to them every day. To test what works for you and best integrates into your sales and marketing strategies.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

SmartBrief - Marketing

FEBRUARY 11, 2024

Are you finding that your emails aren’t getting the response you were hoping for? It’s frustrating, but the solution might be simpler than you think: adjusting your email calls-to-action. This guide is here to help you navigate the realm of email CTAs.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes.

Budget Programs 103

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 103

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. But what comes first is the lead. This information becomes the bedrock upon which successful marketing strategies are built. No one wants more emails and phone calls. In B2B services specifically, that goes up to 2.2%.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

Marketing AI 133

Marketing AI Marketing & Strategy eCommerce Banners 133

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 98

Enterprise Management Paid Search Agency Planning Marketing Management 98

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 94

Opt-in Opt-out CAN-SPAM Deliverability 94

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. What is worth the time? To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Martech

NOVEMBER 20, 2023

They remembered what you liked, and it shows. That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What is Litmus Spam Testing? List-Unsubscribe.

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Marketing AI 123

Marketing AI Work Management Marketing Management Examples 123

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Marketing AI 86

Marketing AI Churn Rate Transparency Budget Programs 86

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. What you’ll learn What is a sales email template? Engage buyers everywhere What is a sales email template?

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? What takes email marketers from good to great? They help others find solutions.

Email Marketing 87

Email Marketing Effectiveness Work Management Planning 87

Optinmonster

FEBRUARY 2, 2024

Did you know that the average ROI for email marketing is 3600% ? If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Thankfully, it’s possible to build a free email list without letting everything else go.

Ad Building 77

Ad Building Paid Search Agency Social Media User-Generated Content 77

Martech

FEBRUARY 8, 2024

A person who looks it up is in the market to spend money. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? From my perspective, there are several key reasons.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. Furthermore, the ways marketers can infuse genAI at these stages fall into three main marketing goals for Padgett.

Marketing AI 97

Marketing AI Conference Generation Loyalty 97

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.

Email Marketing 115

Email Marketing Planning Work Management Paid Search Agency 115

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Martech

FEBRUARY 15, 2024

This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers. Honestly, we have had mixed results.

Marketing AI 116

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 116

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. You just tell it, in plain language, what you want it to do and it does it for you. What is an AI copilot? You won’t find this assistant on a website.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level?

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Litmus

DECEMBER 22, 2021

Every email has a purpose. Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Designing calls-to-action for email. Primary CTAs.

Email Marketing 128

Email Marketing Planning Design Mobile Marketing 128

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Lead Gen 138

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 138

Vidyard

JULY 28, 2021

You probably already know all about the call to action. But are you using video calls to action the right way? Marketers like you need to master driving engagement right from your videos. What’s a Video Call to Action, Anyway? What Video Call to Action Should I Use?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

FMG Suite

APRIL 25, 2024

It’s the foundation of your marketing, serving as the home base where prospects and clients find you. That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience. What problems do you solve? What’s your visitor’s next step?

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. What are the email authentication requirements for bulk senders?

Rules 131

Rules Google Marketing Automation Services Paid Search Agency 131