Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. Create a Customer Survey Popup Displaying a simple survey on your site is one of the easiest ways to get feedback.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

JANUARY 9, 2024

External data sources like social media also help to build a complete picture. “It Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) Audience data from these sources will help you create personas.

Optimization 117

Optimization Ideal Customer Profiles Customer Surveys Communities 117

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. The survey highlights four main obstacles to boosting marketing technology usage: The complexity of the current martech landscape. Rigid internal governance processes.

Process 86

Process Top of Funnel Work Management Marketing Management 86

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. The survey was conducted November 30 - December 14, 2023, and included respondents from the United States, Canada, the United Kingdom, Germany, Singapore, Australia, and India.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Martech

FEBRUARY 13, 2024

to help brands build influencer relationships. For brands, that means working with individual creators and influencers; and that, in turn, means finding the right ones. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech! Specific aids to brands.

Advertising Agencies 108

Advertising Agencies Peer-to-peer API User-Generated Content 108

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey 1.

Digital Asset Management 120

Digital Asset Management Process Work Management Customer Surveys 120

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Martech

APRIL 12, 2024

Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms. Adobe Real-Time CDP Adobe typically targets enterprise and mid-market organizations and works with a wide variety of roles across the marketing and IT organization.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Marketing AI 115

Salesforce Marketing Cloud

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. Over 50% of survey respondents agree that improved data quality is essential. Find what works 2.

Work Management 116

Work Management Trends Business Forrester 116

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder.

Marketing AI 116

Marketing AI Digital Asset Management Enterprise Management Gartner 116

Martech

JANUARY 10, 2024

I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. I hope these help you the next time you take the stage. Her presentation at MarTech focused on marketing work management solutions. Several presentation formats will work to deliver this kind of information.

Conference 124

Conference Tips Work Management Marketing Management 124

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.” working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.”

Marketing AI 106

Marketing AI Enterprise Management CPC Cost Per Click 106

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. Marketers in Capterra’s survey estimate that 47% of all conversations about their brand or product happen on dark social media channels. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

JANUARY 16, 2024

Restricting election-related queries “As we prepare for elections in 2024 across the world’s largest democracies, our approach is to continue our platform safety work by elevating accurate voting information, enforcing measured policies and improving transparency,” the company said in a blog post. India, Mexico, Pakistan and Indonesia.

Marketing AI 111

Marketing AI Paid Search Agency Companies Amazon 111

Martech

FEBRUARY 14, 2024

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. Creating a sound for customer experiences TD worked with sonic branding agency Sixième Son to build a score that is optimistic and catchy. An often overlooked feature of CX is sound.

Paid Search Agency 125

Paid Search Agency Touchpoints Work Management Marketing Management 125

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

JANUARY 8, 2024

But it’s still crucial to update your marketing strategy to be cookieless before the December deadline, as there won’t be any additional help afterward. How it works. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Eligibility.

Google 117

Google Domain Customer Surveys Advertisements 117

Navigate the Channel

NOVEMBER 16, 2023

However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” Do Your “Pre-Search” Leverage existing customer data for more insightful surveys.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

Martech

JANUARY 17, 2024

Most importantly, this “benefit narrative” is an ongoing communication that can get started long before the kickoff and helps keep teams aligned as the implementation gets underway. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Tips 112

Tips Lead Ranking Paid Search Agency Urgency Marketing 112

Optinmonster

APRIL 10, 2024

Emotional intelligence in marketing helps you understand your target audience’s personas better and build trust with them. The broader the audience, the more generic the message was to make it work for everyone. You can run customer satisfaction surveys or set up a popup form to collect customer feedback on your website.

Marketing AI 91

Marketing AI Planning Paid Search Agency Psychographics 91

Martech

FEBRUARY 7, 2024

Ever since then, he’s helped big brands — Coca-Cola and Adidas among them — build their digital presence and journey orchestration. I was working with marketing and with the engineering team, building a product. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. How has it been for you?

Advertising Agencies 114

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 114

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. tangleteezer ?

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Contently

FEBRUARY 23, 2023

They can also help predict when future activities might not go as planned. Support Ticket Analysis and Customer Calls If you have a system where customers can call you directly or submit a ticket to a support team, natural language processing (NLP) tools can help you analyze sentiment based on those customer calls.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Martech

DECEMBER 26, 2023

More personalized experiences by humans and AI working together Humans aren’t going to be taken out of the customer experience entirely in 2024. Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. We’d like to know how it’s been for you.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Contently

OCTOBER 20, 2021

To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources. Teamwork makes the dream work—and it also ensures that your content converts. In this course, we cover how sales and marketing teams can work together to create valuable content that drives revenue.

Resources 195

Resources Content Marketing Lead Gen Course 195

B2BMarketing.net

MARCH 12, 2024

After all, delivering a targeted, personalized message that actually helps a customer is unlikely to go out of fashion any time soon. With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This report is based on the results of that survey, and provides an honest look at what marketers actually care about.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

FMG Suite

APRIL 25, 2024

survey on global wealth and asset management, clients’ satisfaction with their financial advisor is directly correlated with the frequency of the advisor’s communications. Couple this with data found in a Financial Advisor survey asking clients why they fired an advisor. All of this can be done without much additional work.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. While this is currently only available in the U.S. in the 55+ category.

Lead Gen 124

Lead Gen Hubspot CRM Peer-to-peer 124

Martech

DECEMBER 12, 2023

Your company might already be paying for functionality that could help you improve important metrics. When we work with clients for HubSpot training, for instance, they’re frequently shocked at just how much HubSpot can do. Please take this short survey so we can have your input on the state of martech salaries and careers.

Work Management 129

Work Management Marketing Management Budget Programs Software 129

Outgrow

APRIL 8, 2024

These forms give customers a structured way to share their thoughts, helping businesses collect and understand valuable insights. In this blog, we’ll explore various types of feedback forms, their advantages, and best practices to help you achieve the best results from your efforts. That’s where Feedback Forms come in.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Seismic

APRIL 16, 2024

We wanted to know why, so we recently surveyed nearly 2,000 GTM leaders – spanning four generations and multiple industries around the world – to understand the growing influence of enablement. Perhaps most interesting is that at least 75% of each generation – from Baby Boomers to Gen Z – use enablement technology at work.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. This curated list of top tools by Attrock can help you choose the one that best suits your business requirements. Image via Khoros 9.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Martech

DECEMBER 2, 2021

The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. Image: For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways. Getting these departments on the same page can help reduce tension.

Account Based Marketing 145

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 145

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Martech

DECEMBER 28, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Here is the starting prompt: My initial, generic prompt helped the system focus on “HubSpot” as a keyword. Get MarTech!

Work Management 111

Work Management Marketing Automation Services Marketing Management Marketing AI 111

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92