Leveraging SEO for Site Search Helps Deliver Customer Satisfaction
Brightedge
MAY 2, 2022
All too often, visitors using the site search feature leave disappointed. Nielsen/Norman group research found a mere 51% of visitors using site search found a relevant answer with their first query. Relevant site search results drop to 32% on the second query and to 18% on the third query. Site Search Optimization Framework.
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