Anything Goes Marketing

AUGUST 24, 2006

When is the best time to sell your products or services? Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Easy question - when they're ready to buy them!!

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

AUGUST 3, 2009

It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Doing this in real time helps employees, customers and prospects feel like they are right there with you. Think about how you can time the changes to your pictures to promote events or product launches. A Picture is Worth a Thousand Words.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

DECEMBER 3, 2006

Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. If you're team can't come up with any ideas, here are a few to get them thinking: Interview a few of your customers regarding a specific challenge that they faced and how your service/product helped them overcome this.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

OCTOBER 27, 2007

I submitted my application on the new Dundler Mifflin Infinity website which was accepted and I plan to help them sell paper. This season, they've launched a new website that allows their customers to buy their product online (if you're asking what took them so long, you need to watch the show). I'm not joking!

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

JANUARY 18, 2009

You may use it to highlight upcoming events, press releases and product/service updates. Frank mentions the importance of Comcast's Twitter presence in "being there and helping". This should be central in your decision making process on Twitter - how can I best help my customer. Now back to our story). is recommended.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Marketers must think beyond the YouTube community and see YouTube for what it really is - another channel to help spread the word about your product or service to your target market.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

OCTOBER 20, 2009

This may mean sequestering experts from all over your company to help create this content or hiring content professionals. If you think that product sales sheets are appropriate for lead nurturing, you will not achieve optimal results.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. For example, a large business that has a tough time amalgamating all of it's customer data may not realize that there are people out there that can help them. BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

SEPTEMBER 13, 2009

It would be very helpful to see which channels combined with email were the most successful in certain situations. Did a combined direct mail and email campaign really lift response for a new product launch or was email sufficient?

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. By lead generation I mean very simply: "generating new prospects that will buy your products or services". Help them get in touch with the right people.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

OCTOBER 1, 2006

I work with users of our product daily and found some great tips - thanks! The Australian Small Business Blog - Another good blog to help small business owners in Australia. I like the design and layout as well as the pictures of the bloggers - this adds a personal touch. Keep up the great work! These made the posts more approachable.

Blogger 100

Blogger Small Business Marketing Business Blogging Tagging 100

Anything Goes Marketing

MARCH 24, 2009

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. How are the best in class companies still reaching their 2009 targets?

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

MARCH 18, 2007

This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service. In the B2B world having a form that asks very specific questions related to your product can qualify someone out who really doesn't care to fill out all of these questions.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

APRIL 5, 2006

We all know that before we can sell people on the great products and servies that we're offering, we need to get the word out. Getting your customers to be your advocates is always a great idea but sometimes they need a kick in the ass so a viral campaign can help out. Here's a good campaign: Product placement inside Simpson episodes!

Viral Marketing 100

Viral Marketing Campaigns Tagging Press 100

Anything Goes Marketing

FEBRUARY 12, 2007

Tony didn't try and tell me that Old Spice has helped his car win NASCAR races. Old Spice is trying to brand itself as being the product that knows how to make a man a man (whatever) that means and Old Spice products are pat of that mix but there is no overt call to action. There was no overt selling of Old Spice.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

NOVEMBER 29, 2006

How can you use this time productively? You see someone looking at your products, why not start a chat with them? Picture this - you're an IT Systems Architect and you need to buy a new blade server today. If you answered "listen to what's going on in the meeting" you are 200% incorrect. Typically, no one cares what you have to say.

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

SEPTEMBER 6, 2006

To increase traffic on your blog, Darren stresses the use of SEO (but doesn't really elaborate it on it), posting innovative content (eg: a product release on his digital camera blog), staying ahead of the trends, and picking a niche or sub-niche topic. These people would come to his site and helped build up his brand.

Traffic 100

Traffic Adsense Digg Ad Building 100

Anything Goes Marketing

MAY 26, 2007

When someone wants to leave a comment, it provides an opportunity to request additional information to help your marketing and sales team have a better understanding of the customer/prospect. In addition, if your organization gets its share of leads, you can use newsletter comments to help in the lead qualification process.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

NOVEMBER 29, 2006

Obviously they will indirectly discuss how HP helped solve their business challenges but what better way to do this then to tell a story via a video conversation with executives just like the target audience that they are going after. Anyways, great concept HP - keep it up!

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

FEBRUARY 24, 2008

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. However, B2B companies are creating entertaining videos to draw attention to their product and services.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

JULY 4, 2010

Requesting web visitors for the time frame in which they are looking to buy your product can be problematic as the person completing the form may lie to avoid getting a call from a sales rep even if they are looking to purchase in the next 3 months. Seasons change.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 19, 2006

If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer. Give thanks to those that have helped make you what you are and don't ever forget them. He sees email as the optimal technology to do this by using transactional emails.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

NOVEMBER 19, 2006

They may have inside information that could help the lead along in the sales process. You should even see comments from your developers on how a new feature has enhanced a customer's use of your product. Andrath feels that sales should be aware of all potential leads. It also ensures greater buy in from sales.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Thinking about a new marketing campaign to promote a new product? PS - Just found this article called " How multiple channels help NFLShop.com refine its Internet game plan " which means I'm not the only one that spotted this great marketing job that these gusy are doing. Sounds difficult eh? What do you think?

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

JUNE 24, 2007

I myself am not a gamer but was recently handed a free Xbox (the old one) and couldn't help playing a "few" games. What is the "social glue" that will keep people coming back to your site, opening your emails and buying your products and services? A great example of this is MarketingProfs Know-How Exchange.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

SEPTEMBER 28, 2006

If you're a larger organization, I suggest looking at an agency or consultant to help you get moving. More and more organizations are leveraging their software to use search queries in productive methods. Pick up a copy of Search Engine Optimization an Hour a Day. This will give a good start as to what is involved.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

JULY 19, 2006

The goal of this is to keep people on your website, help them find the information that they're looking for and to make this whole process very easy. Remember to think about how you can keep them on your website so that they can perhaps view some additional information, sign up for an event or maybe even buy another product.

Conversion 100

Conversion Marketing Websites Autoresponders Case Study 100

Anything Goes Marketing

AUGUST 19, 2006

If you were smart and started a business blog you can use this to help bring down your e-marketing strategy. If you're e-marketing strategy isn't working, you may need to take a step back and either get some help, get some new tools or do both. The business blog to end all business blogs. Do you think this will work?

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

FEBRUARY 18, 2009

They are expected to make the impossible catches, score the winning touchdowns and throw the odd block to help their team move down the field and score. Cheerleaders could be part of your marketing team that is building demand for your products or services or your top customers who are your biggest promoters. Did I misrepresent anyone?

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

JUNE 22, 2008

For example: "Send me Product Alerts". I hope that this post has been helpful and I should be adding some additional findings from my landing page workshop experience. Even the submit button should be written in a way that answers the question "What's in it for me". Of course the Marketing Experiment people are right.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

MARCH 7, 2007

The goal is educate and keep in touch with a prospect until they are ready to buy your product or service. Sales also has to be included in the planning process as they need to know that the goal is to help them and not get in their way. The more automated it is, the better and the more you will get out of your efforts.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JANUARY 27, 2008

Create one and use it to advertise events, product releases etc. Hope the tips helped! For example, for a newsletter change the subject line slightly for your different database segments by highlighting an article in the subject line that appeals most to that specific segment. Does your company have a Facebook group?

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

OCTOBER 2, 2006

buttons for B2B sites: about us, products, case studies, customers, resource, and contact us pages, you can put a real voice behind your company. You need to get into a conversation with them and blogging can help you get things started as it provides an interactive medium. I think we all have given enough to Google!

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

NOVEMBER 27, 2006

SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors? This type of social ranking provides the RSS feed with added credibility and helps you navigate amongst the millions of feeds out there. Marketleap Link Popularity Check : Compare your site traffic to your competitors.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

JULY 23, 2006

Keep wasting your time or get someone to help you (I'm available). I like the idea of profiling someone who is part of your target audience but 1 post every three months doesn't work and the blatant product placement is terrible. If you post on your blog but do nothing else no one will come to your blog. This is pure puke.

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

MARCH 9, 2008

Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. For example, a white paper that outlines a ten step plan to turn around their business using your product or service. The above examples are the tip of the iceberg.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

OCTOBER 8, 2007

Query strings can help out there as well! This will allow you to track the source if web visitors downloaded a white paper or purchased a product. Closed loop marketing seems easy eh? This was a fairly straightforward B2C transactional example. What about the other marketing channels like email and my website? The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100