Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Hubspot

APRIL 29, 2019

Plus, digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, delighted customers. To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. The Best Editing Tools For YouTube Videos. Image courtesy of VSDC. Price: Free, or $19.99

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Youtube Video Marketing Budget Programs Work Management 98

Hubspot

FEBRUARY 27, 2019

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube?

Tagging 93

Tagging Youtube Cost Per Click CTR 93

Marketing Insider Group

JANUARY 24, 2022

Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

APRIL 4, 2019

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. 5 Strategies for Growing Your YouTube Subscribers.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Hubspot

DECEMBER 12, 2019

Due to Apple's outsized command of podcast downloads, their charts have played a critical role in helping new shows gain traction. With over 700,000 podcasts out there , millions of episodes and even more hours of content, podcast are a set of data that Google can help people sift through. As Google Podcasts.

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Hubspot SEO Design SERP 99

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

DECEMBER 12, 2018

Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube. How does the YouTube algorithm work?

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Youtube User-Generated Content Click Rate Paper 78

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. They often listen to podcasts or YouTube videos. This can help position your business as a thought leader in your industry. We find it is OK to use for helping create outlines, dig up research, and give you a starting point. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. HubSpot's "Pivot to Video" Playbook.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Contently

APRIL 4, 2023

We know that search engines prize a combination of reader-first, unique, helpful, and fresh content. Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand. Experiment with new content mediums , like posting videos on YouTube or creating podcasts.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Scoop.it

MARCH 2, 2023

Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems. Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Navigate the Channel

MAY 24, 2023

We can help.) If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate. HubSpot has a good beginner’s guide you can access here. Their quote should add information, not “excitement.”

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. 17 Helpful Google Marketing Tools for Business. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. Use Google My Business (GMB) and claim free ad space for your business.

Google 78

Google Adsense Tools Doubleclick 78

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. They help build awareness of the company’s capabilities and expertise while offering industry knowledge and informative content.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities.

SEO 96

SEO SERP Domain Analysis 96

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

APRIL 12, 2021

For instance, if you're a content marketer who's in charge of your company's YouTube page, you'll want to know how to conduct keyword research to discern what people are looking for on YouTube, and then write compelling, SEO-optimized titles and video descriptions to attract viewers to those videos.

Content Marketing 100

Content Marketing Copywriting Work Management Marketing Management 100

Navigate the Channel

JANUARY 8, 2024

Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

APRIL 6, 2020

Since users can choose to follow tags, this will help your post get discovered. Maybe your blog is about YouTube SEO and they want to use it as a checklist every time they upload a video. Additionally, this helps them share your content with other people. It can also help obtain social mentions that can improve organic SEO.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

SmartBug Media

MAY 6, 2020

When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Run an attribution report in HubSpot or a similar conversion report in Google Analytics to identify these URLs. Display Ads. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Hubspot

DECEMBER 17, 2019

Segmentation helps divide the audience, and targeting is how you capture their attention. These strategies will help you create customer segments and give you ideas about how to market to them, with an example of what that looks like. These personas will help you think of fresh ideas for targeted marketing.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. YouTube might appear like a social network as you can like/dislike videos, comment on them, and subscribe to channels. That will give you a better idea of what works on YouTube. One is shares.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

SmartBug Media

MARCH 19, 2021

To help, I’ve compiled a list of 50 (that’s right, 50!) Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends. Resources for Inbound and Content Marketing Best Practices. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SalesIntel

NOVEMBER 17, 2022

The decision-makers from education institutes and schools will actively search for more content related to organizing online classes, platforms they can use, and the EdTech companies that can help provide the solutions they need. However, you need to be careful about whether to use YouTube or a private video hosting platform.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Navigate the Channel

JUNE 19, 2023

Understanding human behavior can help you write more enticing gateways to content. The top 5… The best reasons to… How to stop… Numbers can be particularly rewarding in a headline because they offer predictability (the reader knows there will be 6 or 10) but also because numbers, specifically numerals, help human brains manage expectations.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

SEPTEMBER 14, 2016

Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for.". Help build the agenda here by upvoting the questions you'd like to hear, and tweet any additional questions using the hashtag #BotHangout! Where: YouTube Live.

Youtube 28

Youtube Startups Hubspot Amazon 28

SmartBug Media

AUGUST 11, 2021

122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month. Tying in social media monitoring tools ( like this one from HubSpot ) can help eliminate missed opportunities to join in on conversations that are relevant.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Hubspot

JULY 3, 2020

In the YouTube video below, HubSpot details how to determine ad spend by understanding the bidding system used by ad networks. You'd use ROAS to help you determine how you spend your advertising budget and as a signal to determine if your campaigns are successful. However, how can you determine what that ad spend should be?

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ROAS Spending Ads Budget Programs 91

Valasys

JULY 12, 2023

Still, understanding why they work and then effectively using emerging technologies to help you deliver these more effectively can be the game changer you’re looking for to give you that competitive edge. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce. Again, this tool is not just for B2B but also B2C.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Hubspot

OCTOBER 29, 2019

It helps consumers find your brand before they are aware you exist and it helps them learn about your reputation before making a purchase. For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. What information would help your customers?

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101