article thumbnail

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

article thumbnail

Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Here's what they said.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

17 Google Marketing Tools You Should Be Using

Hubspot

Use Google My Business (GMB) and claim free ad space for your business. Host your website's videos on YouTube, the largest video community in the world. And considering your Google My Business listing will include a link to your business' Google+ Page, it's important to take some extra time to make your page the best it can be.

Google 78
article thumbnail

20+ Content Marketing Statistics to Help You Make the Most of 2021

ClearVoice

Each day, almost 5 billion videos are viewed on YouTube alone. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Video’s popularity isn’t restricted to YouTube, either. Blogging content is still effective. That’s an increase of 67% YoY.

article thumbnail

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

article thumbnail

9 Awesome Ways to Market a Business Blog

Hubspot

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

article thumbnail

How To Make a Vlog [Step by Step]

Hubspot

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Just as you would for a blog or social media account, you want to break down your content ideas.